Explorer and TV star Levison Wood to help Virgin Active bring adventure to the gym
POSTED 26 May 2015 . BY Jak Phillips
Action man Levison Wood hopes to bring fresh ideas to fitness programming
Virgin Active has unveiled British explorer and star of Channel 4’s Walking the Nile, Levison Wood, as the first member of its new Discovery Lab – tasked with inspiring gymgoers to bring adventure into their everyday lives.
Announced earlier this month, Discovery Lab has been described by Virgin as a creative hub made up of health and fitness experts that will drive development of products and classes. As part of the project, Levison’s physical and mental preparation for his expeditions will be brought to life through the creation of innovative new programming to be rolled out across Virgin Active clubs.
Levison will work closely with Virgin Active’s innovation and fitness team, harnessing his unique experience and thinking to develop fresh fitness ideas. He will also help create the chain’s first ever Altitude Studio – due to open this summer – a dedicated space for people to prepare for performance at altitude or simply to get fitter.
“Exploration is at the heart of the human psyche, especially in us Britons who have a long history of discovery – it’s in our blood,” said Levison.
“I believe that anyone can discover new ways to stay active no matter their level of fitness, their age or where they live. It’s about being brave enough to try something new and not getting stuck in a rut; finding out your own limits and testing them.”
Virgin Active European COO Matt Merrick and GLL managing director Mark Sesnan have
won seats on the new-look ukactive Board of Directors following a high-profile election.
Virgin Active has announced the launch of its long-awaited Discovery Lab – a creative
hub made up of health and fitness experts that will drive development of products and
classes.
LaSalle Investment Management, an independent subsidiary of US-based real estate giant
Jones Lang LaSalle, has given a large vote of confidence to the trajectory of the UK health
and fitness sector with a £9m investment in two Virgin Active health clubs.
Improving physical strength and fitness, mental health and confidence are the main reasons
for joining a health club, while cost, time and motivation are the main reasons for leaving.
Planet Fitness has announced the repurchase of 314,000 shares at a rate of US$20
million. The
Class A common stocks were repurchased and retired, using cash.
Xponential Fitness today indefinitely suspended founder and CEO, Anthony Geisler, saying it
had been notified on 7 May that the company is facing a legal challenge by the United States
Attorney’s Office for the Central District of California.
Complaints about group exercise have become a thing of the past for the Reynolds Group
thanks to its partnership with CoverMe, a digital platform that simplifies group exercise
and PT management for clubs and instructors. [more...]
Following a hugely successful event last year in Split, Croatia, W3Fit EMEA, is heading to
the Chia Laguna resort in Sardinia from 8-11 October.
[more...]
Explorer and TV star Levison Wood to help Virgin Active bring adventure to the gym
POSTED 26 May 2015 . BY Jak Phillips
Action man Levison Wood hopes to bring fresh ideas to fitness programming
Virgin Active has unveiled British explorer and star of Channel 4’s Walking the Nile, Levison Wood, as the first member of its new Discovery Lab – tasked with inspiring gymgoers to bring adventure into their everyday lives.
Announced earlier this month, Discovery Lab has been described by Virgin as a creative hub made up of health and fitness experts that will drive development of products and classes. As part of the project, Levison’s physical and mental preparation for his expeditions will be brought to life through the creation of innovative new programming to be rolled out across Virgin Active clubs.
Levison will work closely with Virgin Active’s innovation and fitness team, harnessing his unique experience and thinking to develop fresh fitness ideas. He will also help create the chain’s first ever Altitude Studio – due to open this summer – a dedicated space for people to prepare for performance at altitude or simply to get fitter.
“Exploration is at the heart of the human psyche, especially in us Britons who have a long history of discovery – it’s in our blood,” said Levison.
“I believe that anyone can discover new ways to stay active no matter their level of fitness, their age or where they live. It’s about being brave enough to try something new and not getting stuck in a rut; finding out your own limits and testing them.”
Virgin Active European COO Matt Merrick and GLL managing director Mark Sesnan have
won seats on the new-look ukactive Board of Directors following a high-profile election.
Virgin Active has announced the launch of its long-awaited Discovery Lab – a creative
hub made up of health and fitness experts that will drive development of products and
classes.
LaSalle Investment Management, an independent subsidiary of US-based real estate giant
Jones Lang LaSalle, has given a large vote of confidence to the trajectory of the UK health
and fitness sector with a £9m investment in two Virgin Active health clubs.
Improving physical strength and fitness, mental health and confidence are the main reasons
for joining a health club, while cost, time and motivation are the main reasons for leaving.
Planet Fitness has announced the repurchase of 314,000 shares at a rate of US$20
million. The
Class A common stocks were repurchased and retired, using cash.
Xponential Fitness today indefinitely suspended founder and CEO, Anthony Geisler, saying it
had been notified on 7 May that the company is facing a legal challenge by the United States
Attorney’s Office for the Central District of California.
Fast Fitness Japan, master franchisee of Anytime Fitness in Japan, has acquired Eighty-8
Health
& Fitness, giving the company master franchisee rights to Anytime Fitness in Germany.
Complaints about group exercise have become a thing of the past for the Reynolds Group
thanks to its partnership with CoverMe, a digital platform that simplifies group exercise
and PT management for clubs and instructors. [more...]
Following a hugely successful event last year in Split, Croatia, W3Fit EMEA, is heading to
the Chia Laguna resort in Sardinia from 8-11 October.
[more...]