NEWS
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New indie gym to offer ‘train more, pay less’ package |
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POSTED 09 Dec 2014 . BY Jak Phillips |
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The project is being headed up by Philip Wright, an ex-Arabic interpreter for the British Army in Afghanistan and Iraq
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A new independent gym in Leeds is aiming to drive numbers through an innovative reward scheme whereby members pay less the more they train.
Launching in Leeds Dock on 15 December, the 10,500sq ft (975sq m) Primal Gym will embrace the unusual concept – that has been seen in the US and parts of Europe – but remains a distinct rarity in the UK.
Headed by Philip Wright, an ex-Arabic interpreter for the British Army in Afghanistan and Iraq, the new gym will give members up to £10 off each month (memberships start at £40) when they achieve their fitness targets. This is qualified both by gym attendance and the attainment of fitness goals (weight loss, muscle gains, etc…) with members being given wristbands to track activity levels.
Wright, who is self-financing the venture with a band of directors, has compiled a team of 20 fitness experts to offer members a comprehensive fitness experience.
“My team and I have spent a lot of time researching all the common frustrations gym users have and we’ve found that the main trouble with gyms today is that too often people get bored of going, they lose motivation and they don’t end up getting the results that they wanted,” said Wright.
“Everything about Primal Gym has been designed with this in mind, knowing that when people enjoy the gym, they go more often and in turn see better results.”
The gym looks set to largely eschew cardio machines in favour of functional equipment. Its two key suppliers are Exigo (fixed equipment stations such as a boxing ring, four Olympic lifting platforms, multi-station rig, boxing rig, monkey bars, dumbells) and Wolverson (kettlebells, Olympic bars, bumper plates, strong man specialist kit).
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MMA-themed indie gym packs a punch with new premises
POSTED 05 Nov 2014. BY Jak Phillips
A mixed-martial arts (MMA) themed independent gym in Kings Lynn is hoping to
provide members with a knock-out experience at its new 13,000sq ft (1,208sq
m) site, which was formerly a laser quest.
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Indie gym fuses fitness with physiotherapy
POSTED 16 Oct 2014. BY Jak Phillips
A new independent health club in Christchurch, Dorset, is bidding to bring
healthcare and fitness under one roof as part of a new integrative offering.
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Bannatyne has bounced back from the pandemic |
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The Bannatyne Group says it has officially bounced back from the pandemic, with both turnover
and profits restored to pre-2020 levels in 2023, according to its year-end results. |
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Serco Leisure
Serco Leisure Operating Limited is one of the UK’s leading national operators of leisure centres, de [more...] |
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DIARY |
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