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Virtuagym launches mobile nutrition app for personal trainers
POSTED 05 Dec 2014 . BY Jak Phillips
The nutrition app is available for both for iOS and Android
Health and fitness software provider Virtuagym has launched a new app enabling personal trainers (PTs) to set interactive nutrition plans for clients, which automatically update according to activity levels.

Designed to integrate with the Dutch firm’s existing apps for exercise and tracking, the updated software suite aims to offer a complete coaching solution for PTs and health clubs. As part of this, an online web portal enables coaches to monitor their clients’ activities and performance, as well as plan meals for them.

For the new Virtuagym Food app, users first set their client’s goal – be it losing weight, gaining muscle, or maintaining the current weight – and the software suggests nutrition plans accordingly. Then, using the food tracking system, clients can log their nutrition on the go, with the system tracking their nutrition intake and comparing it to the PT-recommended daily intake levels. These intake levels are modified by the client’s activity in Virtuagym’s exercise app, so if they log an intense workout, the advised calorie intake will increase.

“With the release of our nutrition app, we developed the holy grail for the health and fitness industry,” said Virtuagym CEO Hugo Braam.

“Nutrition should be part of any fitness plan. Our new app allows health clubs to finally offers this service cost-effectively.”

Having launched in 2008, Virtuagym – which is backed by Sanoma Ventures, part of Europe’s Sanoma Media Group – has gained steady traction in both the B2B and B2C markets. Its consumer workout app has been downloaded more than five million times, while on the industry-side, the company currently serves more than 1,200 health clubs and fitness professionals across 20 countries, including large European fitness chains such as Basic-Fit, HealthCity and Cityfitness.
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Jobs    News   Products   Magazine
NEWS
Virtuagym launches mobile nutrition app for personal trainers
POSTED 05 Dec 2014 . BY Jak Phillips
The nutrition app is available for both for iOS and Android
Health and fitness software provider Virtuagym has launched a new app enabling personal trainers (PTs) to set interactive nutrition plans for clients, which automatically update according to activity levels.

Designed to integrate with the Dutch firm’s existing apps for exercise and tracking, the updated software suite aims to offer a complete coaching solution for PTs and health clubs. As part of this, an online web portal enables coaches to monitor their clients’ activities and performance, as well as plan meals for them.

For the new Virtuagym Food app, users first set their client’s goal – be it losing weight, gaining muscle, or maintaining the current weight – and the software suggests nutrition plans accordingly. Then, using the food tracking system, clients can log their nutrition on the go, with the system tracking their nutrition intake and comparing it to the PT-recommended daily intake levels. These intake levels are modified by the client’s activity in Virtuagym’s exercise app, so if they log an intense workout, the advised calorie intake will increase.

“With the release of our nutrition app, we developed the holy grail for the health and fitness industry,” said Virtuagym CEO Hugo Braam.

“Nutrition should be part of any fitness plan. Our new app allows health clubs to finally offers this service cost-effectively.”

Having launched in 2008, Virtuagym – which is backed by Sanoma Ventures, part of Europe’s Sanoma Media Group – has gained steady traction in both the B2B and B2C markets. Its consumer workout app has been downloaded more than five million times, while on the industry-side, the company currently serves more than 1,200 health clubs and fitness professionals across 20 countries, including large European fitness chains such as Basic-Fit, HealthCity and Cityfitness.
RELATED STORIES
Fitness apps to be promoted through the NHS


The Department of Health has launched a “framework for action” to improve the nation’s activity levels through the use of digital technology.
LA fitness appoints Sam Theyers as new national head of fitness


LA fitness has promoted Sam Theyers to the role of national head of fitness for the 47-club chain.
Life Fitness appoints Basildon’s Ripped Gym as Hammer Strength centre


Life Fitness has appointed the Basildon branch of Ripped Gym as one of its elite Hammer Strength Training Centres following a major new installation worth about £300,000.
Fitness apps usage spikes 62 per cent in six months


As the wearable tech market heats up with firms like Apple, Samsung and Google at the centre of a battle for supremacy, the latest figures from mobile research firm Flurry show that consumer appetite for fitness apps shows no sign of abating.
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Active Oxfordshire secures £1.3 million to tackle shocking levels of inequality
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Barry’s considers next investor move, as North Castle Partners looks to exit
Barry’s – known for its HIIT workouts combining treadmills and weights – is thought to be looking at strategic options, including taking on a new backer.
Providence Equity Partners takes control of VivaGym and its Fitness Hut brand
US private equity fund, Providence Equity Partners, is acquiring a majority stake in VivaGym from Bridges Fund Management, which will exit as a shareholder. Financial terms have not been disclosed.
Bannatyne has bounced back from the pandemic
The Bannatyne Group says it has officially bounced back from the pandemic, with both turnover and profits restored to pre-2020 levels in 2023, according to its year-end results.
Basic-Fit hints Spanish Holmes Place clubs might be sold
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