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British Military Fitness seeks cover with new indoor offering
POSTED 22 Oct 2014 . BY Jak Phillips
Indoor classes will be offered in UK cities including Manchester, Edinburgh, London and Birmingham
Battling the elements is a familiar pastime for British Military Fitness (BMF) trainers and devotees, but those less inclined towards al fresco exercise can also get in on the action as the training model will soon be offered indoors.

With winter fast approaching, BMF is bidding to counter the limitations of darker evenings and broaden its appeal by running indoor classes at 14 locations across the UK.

As outdoor exercise training and fitness technology has grown increasingly popular, much of the recent discourse around the health and fitness industry has centred on the migration of activity beyond the traditional four walls of the gym. That some outdoor fitness classes are now heading the other way is therefore interesting in the sense that, during the British winter at least, the grass is not always greener on the outside.

The move certainly doesn’t signify a retreat for BMF though, which will continue to offer a full timetable at its 140 outdoor locations, while also getting a crack at the indoor exercise market.

“We wanted to see if there was scope for indoor venues so as to appeal to those who may feel more relaxed exercising indoors rather than in the dark throughout the winter months,” said BMF managing director Rob Love.

“We appreciate that exercising outdoors on dark and cold nights can bring a stop to someone’s normal routine. The indoor classes will mean people can maintain their exercise regimes all year round.”
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Jobs    News   Products   Magazine
NEWS
British Military Fitness seeks cover with new indoor offering
POSTED 22 Oct 2014 . BY Jak Phillips
Indoor classes will be offered in UK cities including Manchester, Edinburgh, London and Birmingham
Battling the elements is a familiar pastime for British Military Fitness (BMF) trainers and devotees, but those less inclined towards al fresco exercise can also get in on the action as the training model will soon be offered indoors.

With winter fast approaching, BMF is bidding to counter the limitations of darker evenings and broaden its appeal by running indoor classes at 14 locations across the UK.

As outdoor exercise training and fitness technology has grown increasingly popular, much of the recent discourse around the health and fitness industry has centred on the migration of activity beyond the traditional four walls of the gym. That some outdoor fitness classes are now heading the other way is therefore interesting in the sense that, during the British winter at least, the grass is not always greener on the outside.

The move certainly doesn’t signify a retreat for BMF though, which will continue to offer a full timetable at its 140 outdoor locations, while also getting a crack at the indoor exercise market.

“We wanted to see if there was scope for indoor venues so as to appeal to those who may feel more relaxed exercising indoors rather than in the dark throughout the winter months,” said BMF managing director Rob Love.

“We appreciate that exercising outdoors on dark and cold nights can bring a stop to someone’s normal routine. The indoor classes will mean people can maintain their exercise regimes all year round.”
MORE NEWS
UK Active and Savanta launch quarterly consumer engagement insight
Improving physical strength and fitness, mental health and confidence are the main reasons for joining a health club, while cost, time and motivation are the main reasons for leaving.
Snap Fitness' holding company – Lift Brands – is up for sale
Speaking to HCM, global CEO of Lift Brands, Ty Menzies, has confirmed that the company –  owner of Snap Fitness and Fitness On Demand – is up for sale.
Planet Fitness increases price of basic membership for first time in over 20 years
Planet Fitness has announced the repurchase of 314,000 shares at a rate of US$20 million. The Class A common stocks were repurchased and retired, using cash.
Xponential dumps Geisler as company faces investigation by US Attorney’s Office
Xponential Fitness today indefinitely suspended founder and CEO, Anthony Geisler, saying it had been notified on 7 May that the company is facing a legal challenge by the United States Attorney’s Office for the Central District of California.
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Everyone Active operates leisure centres in partnership with local councils across the UK. Today, Ev [more...]
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18-22 May 2024

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