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Fitness startup 1REBEL embarks on crowdfunding venture
POSTED 02 Jul 2014 . BY Jak Phillips
One Rebel aims to cash in on the growing demand for high intensity training Credit: Shutterstock.com / Ammentorp Photography
New fitness startup 1REBEL - a chain of high intensity studios using the ‘pay as you train’ business model - yesterday (1 July) offered the public the chance to invest in the venture through UK crowdfunding site Crowd Cube.

The brainchild of James Balfour - son of Fitness First co-founder Mike - and leisure start-up specialist Giles Dean, 1REBEL will comprise a range of boutique fitness studios solely focused on high intensity training.

Mike Balfour is also an investor in the new venture, which will align itself with the fashion industry by working alongside sports luxe designer Charli Cohen. Industry veteran Kevin Yates - another former Fitness First employee - joined in February as UK operations director.



The first set of studios are due to launch in October and funding has been put into the hands of the public through Crowd Cube, with 1REBEL attracting over £400,000 on the first day. The company aims to raise a total of £1,150,000 through the initiative, in return for 27.56 per cent of equity.

A total of 27 investors had pledged money by 11pm last night, with one backer offering £300,000. The £430,070 raised at the time of writing meant the company was 37 per cent of the way towards its target.
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Jobs    News   Products   Magazine
NEWS
Fitness startup 1REBEL embarks on crowdfunding venture
POSTED 02 Jul 2014 . BY Jak Phillips
One Rebel aims to cash in on the growing demand for high intensity training Credit: Shutterstock.com / Ammentorp Photography
New fitness startup 1REBEL - a chain of high intensity studios using the ‘pay as you train’ business model - yesterday (1 July) offered the public the chance to invest in the venture through UK crowdfunding site Crowd Cube.

The brainchild of James Balfour - son of Fitness First co-founder Mike - and leisure start-up specialist Giles Dean, 1REBEL will comprise a range of boutique fitness studios solely focused on high intensity training.

Mike Balfour is also an investor in the new venture, which will align itself with the fashion industry by working alongside sports luxe designer Charli Cohen. Industry veteran Kevin Yates - another former Fitness First employee - joined in February as UK operations director.



The first set of studios are due to launch in October and funding has been put into the hands of the public through Crowd Cube, with 1REBEL attracting over £400,000 on the first day. The company aims to raise a total of £1,150,000 through the initiative, in return for 27.56 per cent of equity.

A total of 27 investors had pledged money by 11pm last night, with one backer offering £300,000. The £430,070 raised at the time of writing meant the company was 37 per cent of the way towards its target.
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Snap Fitness' holding company – Lift Brands – is up for sale
Speaking to HCM, global CEO of Lift Brands, Ty Menzies, has confirmed that the company –  owner of Snap Fitness and Fitness On Demand – is up for sale.
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Xponential dumps Geisler as company faces investigation by US Attorney’s Office
Xponential Fitness today indefinitely suspended founder and CEO, Anthony Geisler, saying it had been notified on 7 May that the company is facing a legal challenge by the United States Attorney’s Office for the Central District of California.
Fast Fitness Japan acquires master franchisee rights to Anytime Fitness Germany
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