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Manchester City teams up with TRX for fitness programmes
POSTED 11 Apr 2014 . BY Jak Phillips
Manchester City stars including Pablo Zabaleta and James Milner will workout using a range of TRX equipment
English Premier League title contender Manchester City Football Club (MCFC) is hoping a new tie-up with fitness equipment supplier TRX can give it the edge in its quest to secure a second championship crown in three seasons.

The deal sees the club continue to use TRX equipment in club fitness regimes, which will now be bolstered with the introduction of tailored TRX training programmes.

Designed to sustain health, on-pitch performance and elite fitness levels, the TRX programmes will be adopted by City’s first team and academy players.

Stars such as Pablo Zabaleta, James Milner, Fernandinho and Alvaro Negredo will workout using a range of TRX equipment, combined with personalised TRX training programmes, as part of their daily routine to improve endurance, strength, agility, flexibility and balance.

“Strength and conditioning forms an important part of our training programmes for all our squads,” said Dr Sam Erith, head of sports science at MCFC.

“Players will work daily on individualised programmes with the goals of making key athletic movements more efficient and the body more resilient to the risk of injury.”

As part of the partnership, TRX will collaborate with MCFC on as series of strength and conditioning publication pieces, while players will feature in a TRX promotional video alongside digital and social marketing campaigns.

There will also be a dedicated TRX Training Zone within the gym of the club’s new football academy, set to open later this year.

“TRX is proud to partner with Manchester City and we are excited to support their training needs with our 'triple threat' of product, education and programming,” added Randy Hetrick, CEO and creator of the TRX Suspension Trainer.

“We're excited to watch them compete at such a high level in the most prestigious football league in the world."
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NEWS
Manchester City teams up with TRX for fitness programmes
POSTED 11 Apr 2014 . BY Jak Phillips
Manchester City stars including Pablo Zabaleta and James Milner will workout using a range of TRX equipment
English Premier League title contender Manchester City Football Club (MCFC) is hoping a new tie-up with fitness equipment supplier TRX can give it the edge in its quest to secure a second championship crown in three seasons.

The deal sees the club continue to use TRX equipment in club fitness regimes, which will now be bolstered with the introduction of tailored TRX training programmes.

Designed to sustain health, on-pitch performance and elite fitness levels, the TRX programmes will be adopted by City’s first team and academy players.

Stars such as Pablo Zabaleta, James Milner, Fernandinho and Alvaro Negredo will workout using a range of TRX equipment, combined with personalised TRX training programmes, as part of their daily routine to improve endurance, strength, agility, flexibility and balance.

“Strength and conditioning forms an important part of our training programmes for all our squads,” said Dr Sam Erith, head of sports science at MCFC.

“Players will work daily on individualised programmes with the goals of making key athletic movements more efficient and the body more resilient to the risk of injury.”

As part of the partnership, TRX will collaborate with MCFC on as series of strength and conditioning publication pieces, while players will feature in a TRX promotional video alongside digital and social marketing campaigns.

There will also be a dedicated TRX Training Zone within the gym of the club’s new football academy, set to open later this year.

“TRX is proud to partner with Manchester City and we are excited to support their training needs with our 'triple threat' of product, education and programming,” added Randy Hetrick, CEO and creator of the TRX Suspension Trainer.

“We're excited to watch them compete at such a high level in the most prestigious football league in the world."
RELATED STORIES
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TRX is aiming to bring its education range of training courses to the wider market through a six-month exclusive partnership with provider Lifetime Training.
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Speaking to HCM, global CEO of Lift Brands, Ty Menzies, has confirmed that the company –  owner of Snap Fitness and Fitness On Demand – is up for sale.
Planet Fitness increases price of basic membership for first time in over 20 years
Planet Fitness has announced the repurchase of 314,000 shares at a rate of US$20 million. The Class A common stocks were repurchased and retired, using cash.
Xponential dumps Geisler as company faces investigation by US Attorney’s Office
Xponential Fitness today indefinitely suspended founder and CEO, Anthony Geisler, saying it had been notified on 7 May that the company is facing a legal challenge by the United States Attorney’s Office for the Central District of California.
Fast Fitness Japan acquires master franchisee rights to Anytime Fitness Germany
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Tel: +44 (0)1462 431385

©Cybertrek 2024

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