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NEWS
Staff intervention key to promoting functional training
POSTED 04 Mar 2014 . BY Kath Hudson
Burnley Borough Council have managed to 'crack the code' of popularising functional training, but many are struggling to replicate this
Gym-goers are currently far from enthusiastic about functional training according to figures from GYMetrix.

GYMetrix measures use of gym equipment by detecting movement with load sensors and accelerometers, as well as on the ground surveys. The company has collaborated with Health Club Management on a feature for the April issue, which highlights usage and how to sweat the asset.

Although the health club industry has fallen in love with functional training – it forms a central part of Fitness First’s new rebrand – customers find the equipment baffling and are largely unaware of the benefits.

“Large sections of the media portrays functional training as a growing trend which must be tapped into, like an oil well which will explode, but we’re seeing the opposite. When gyms first put them in, the demand is zero. It’s a push trend, not a pull trend, and it won’t grow without staff intervention,” says founder of GYMetrix, Rory McGown.

Health Club Management talks to a number of leisure centres which have had mixed results with functional training. However, the message which comes through loud and clear is that staff intervention is key to the success of a functional training area.

Workshops, inductions, small group training sessions, vimeos, 'how to' cards and posters are all important in turning gym members onto the varied workouts and health benefits offered by functional training.

For the full story, see the upcoming April edition of Health Club Management magazine.
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NEWS
Staff intervention key to promoting functional training
POSTED 04 Mar 2014 . BY Kath Hudson
Burnley Borough Council have managed to 'crack the code' of popularising functional training, but many are struggling to replicate this
Gym-goers are currently far from enthusiastic about functional training according to figures from GYMetrix.

GYMetrix measures use of gym equipment by detecting movement with load sensors and accelerometers, as well as on the ground surveys. The company has collaborated with Health Club Management on a feature for the April issue, which highlights usage and how to sweat the asset.

Although the health club industry has fallen in love with functional training – it forms a central part of Fitness First’s new rebrand – customers find the equipment baffling and are largely unaware of the benefits.

“Large sections of the media portrays functional training as a growing trend which must be tapped into, like an oil well which will explode, but we’re seeing the opposite. When gyms first put them in, the demand is zero. It’s a push trend, not a pull trend, and it won’t grow without staff intervention,” says founder of GYMetrix, Rory McGown.

Health Club Management talks to a number of leisure centres which have had mixed results with functional training. However, the message which comes through loud and clear is that staff intervention is key to the success of a functional training area.

Workshops, inductions, small group training sessions, vimeos, 'how to' cards and posters are all important in turning gym members onto the varied workouts and health benefits offered by functional training.

For the full story, see the upcoming April edition of Health Club Management magazine.
RELATED STORIES
MORE NEWS
Snap Fitness' holding company – Lift Brands – is up for sale
Speaking to HCM, global CEO of Lift Brands, Ty Menzies, has confirmed that the company –  owner of Snap Fitness and Fitness On Demand – is up for sale.
Planet Fitness increases price of basic membership for first time in over 20 years
Planet Fitness has announced the repurchase of 314,000 shares at a rate of US$20 million. The Class A common stocks were repurchased and retired, using cash.
Xponential dumps Geisler as company faces investigation by US Attorney’s Office
Xponential Fitness today indefinitely suspended founder and CEO, Anthony Geisler, saying it had been notified on 7 May that the company is facing a legal challenge by the United States Attorney’s Office for the Central District of California.
Fast Fitness Japan acquires master franchisee rights to Anytime Fitness Germany
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W3Fit EMEA’s innovative programme sets sail for Sardinia, Italy
Following a hugely successful event last year in Split, Croatia, W3Fit EMEA, is heading to the Chia Laguna resort in Sardinia from 8-11 October. [more...]
+ More featured suppliers  
COMPANY PROFILES
Alliance Leisure

Alliance Leisure Services was specifically established to respond to the changing development need [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

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+ More directory  
DIARY

 

13-16 May 2024

W3Spa EMEA

Conrad Chia Laguna Sardinia , Italy
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