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NEWS
Strata Partners expands its medical fitness offering
POSTED 13 Feb 2014 . BY Jak Phillips
The new facility in the Russian city of Ekaterinburg, is three times bigger than the Moscow site Credit: Shutterstock / mironov
Russian chain CitiFitness has opened its second medical rehabilitation centre following the success of its first site, which opened in Moscow in August 2012.

This second site, which has opened in Ekaterinburg, is three times bigger than the Moscow site, measuring 3,000sq m.

Both centres provide such services as medical rehabilitation, medical fitness and diagnostics, with a focus on sport and medical rehab and rehab post-trauma.

The model is not membership-based, with the centres selling only packages and one-time visits. All sessions are run by personal trainers – independent workouts are not possible – with doctors first developing bespoke training programmes for each individual client.

Anastasia Yusina, founder and president of Strata Partners – the parent company of the CitiFitness and OrangeFitness chains – says: “We wanted the next step in our strategy to be based on service diversification. We want to show our clients that fitness is even more than a preventative health tool – that it also has the power to make people healthy again.”

Further medical centres will be rolled out as the opportunities arise.
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NEWS
Strata Partners expands its medical fitness offering
POSTED 13 Feb 2014 . BY Jak Phillips
The new facility in the Russian city of Ekaterinburg, is three times bigger than the Moscow site Credit: Shutterstock / mironov
Russian chain CitiFitness has opened its second medical rehabilitation centre following the success of its first site, which opened in Moscow in August 2012.

This second site, which has opened in Ekaterinburg, is three times bigger than the Moscow site, measuring 3,000sq m.

Both centres provide such services as medical rehabilitation, medical fitness and diagnostics, with a focus on sport and medical rehab and rehab post-trauma.

The model is not membership-based, with the centres selling only packages and one-time visits. All sessions are run by personal trainers – independent workouts are not possible – with doctors first developing bespoke training programmes for each individual client.

Anastasia Yusina, founder and president of Strata Partners – the parent company of the CitiFitness and OrangeFitness chains – says: “We wanted the next step in our strategy to be based on service diversification. We want to show our clients that fitness is even more than a preventative health tool – that it also has the power to make people healthy again.”

Further medical centres will be rolled out as the opportunities arise.
MORE NEWS
Snap Fitness' holding company – Lift Brands – is up for sale
Speaking to HCM, global CEO of Lift Brands, Ty Menzies, has confirmed that the company –  owner of Snap Fitness and Fitness On Demand – is up for sale.
Planet Fitness increases price of basic membership for first time in over 20 years
Planet Fitness has announced the repurchase of 314,000 shares at a rate of US$20 million. The Class A common stocks were repurchased and retired, using cash.
Xponential dumps Geisler as company faces investigation by US Attorney’s Office
Xponential Fitness today indefinitely suspended founder and CEO, Anthony Geisler, saying it had been notified on 7 May that the company is facing a legal challenge by the United States Attorney’s Office for the Central District of California.
Fast Fitness Japan acquires master franchisee rights to Anytime Fitness Germany
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In the dynamic world of indoor cycling, Schwinn has consistently been at the forefront of innovation. Now, we proudly present the Schwinn Z Bike, the culmination of our legacy of excellence. [more...]
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COMPANY PROFILES
Safe Space Lockers

We provide a full turn-key solution for clients from design and consultation, through to bespoke man [more...]
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+ More catalogues  

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DIARY

 

13-16 May 2024

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