IHRSA is urging America's business leaders to become personally involved in leading the US to wellness by taking the CEO Pledge, a key component of the United States' first ever National Physical Activity Plan.

The plan is a comprehensive set of policies, programmes and initiatives aimed at increasing physical activity in all segments of the US population, with the goal of improving health, preventing disease and disability, and enhancing quality of life.

CEOs who take the pledge vow to improve employee health and wellness by creating opportunities and resources for physical activity before, during or after the workday.

"The CEO Pledge makes it clear that business leaders have an influential role to play in addressing our country's health and healthcare crises," says Joe Moore, president and CEO of IHRSA.

"With most working adults spending roughly half their waking hours at their job on the days that they work, it is incumbent on business and industry leaders to become part of the solution. By promoting physical activity and healthy lifestyles in the workplace, CEOs help their company's bottom line. But they also help society."