The health club sector should anticipate a profitable autumn according to the latest Monthly Trends Survey from the International, Health, Racquet and Sportsclub Association (IHRSA).

IHRSA’s latest survey of 56 participating clubs, which encompasses August club performance, has revealed “steady to improved” club attendance by members and non-members, with 80 per cent of clubs indicating increased visits in August compared to a year ago.

The slight majority (53 per cent) of respondents reported “comparable to improved” EBITDA for the eight months to August and nearly half (46 per cent) expect improved revenue in the next three months.

Melissa Rodriguez, IHRSA’s manager of research, said: “Club operators have reason to remain optimistic in spite of a downtrodden economy. Frequent club usage in typically associated with strong retention rates, which implies that clubs may be maintaining loyal members as managers to keep a close eye on costs, thus contributing to the club’s bottom line.”

Although many clubs (42 per cent) reported decreases in membership dues revenue exceeding 5 per cent in August 2009 compared to August 2008, more than half of the sample (52 per cent) reported steady to increased non-dues revenue for the month.

Club operators are also adding value to their offer, with 59 per cent investing in new equipment over the last three months and 78 per cent having made capital expenditure for expansion.

“In the face of rising unemployment rates and falling disposable income, consumers may be encouraged to make time for exercise and maintain good health,” said Rodriguez. “Clubs are enhancing their commitment to health consumers and engaging to invest in their health by adding value to the in-club experience.”