When Life Fitness wanted to discover what was really important in a cardio console, it went to the people who matter – health club owners and exercisers – to discover the perfect pillars of cardio.
“We did two different sets of research,” says product director Nick Yogerst. “The first was with facility owner/operators with a focus on understanding what features they were looking for and what they were looking to provide for their exercisers. The second was centered on helping us understand how exercisers interact with our consoles: how they navigate the interface and what they’re looking for during their workout.”
Yogerst’s team then established three key console pillars for cardio exercisers: Pillar 1: immersive experiences through high quality touchscreens and sound plus easy-to-use features. Pillar 2: connectivity with the user’s own devices and easy-to-read metrics. Pillar 3: personalised guidance such as guided classes and suggestions to improve workouts.
A new direction
Life Fitness took all this information back to its development teams and used it to guide the design of its latest and greatest console: the Discover SE4.
Available in two sizes, 16” and 24”, the SE4 offers members an immersive and intuitive user interface. Its edge-to-edge high-definition touchscreen display provides vivid imagery, regardless of ambient light and is extremely responsive.
Attracted by its innovative functionality and integration with the user, TrainMore in the Netherlands was one of the first to install the Life Fitness SE4 in its recent opening – Trainmore Noordermarkt.
A new generation of connectivity
Life Fitness’ latest console comes with best-in-class connectivity so exercisers with their own wearables or mobile devices can seamlessly sync via Bluetooth or NFC and even wirelessly charge their phone or tablet while they train.
To ensure the SE4 meets – and exceeds – all the personalised guidance requirements of the third pillar, it comes fully equipped with Life Fitness On Demand+. This gives facility owners access to a built-in library of on-demand classes for each cardio unit, plus the ability to upload their own custom videos, allowing them to put their own brand at the forefront of the cardio console experience.
The brand-building possibilities of the SE4 go even further, thanks to its customisable interface. The console’s customisation options range from adding different attract screens, to uploading customer videos and messages. All this helps operators deliver a unique experience for exercisers, while keeping their brand front and centre. For example, allowing operators to add logos, digital marketing assets and personal training videos to enhance the club’s brand and essence.
Although the SE4’s sleek look and equally sleek design mean it fits perfectly into TrainMore’s stylish clubs, the Life Fitness name is a guarantee of quality and the kind of durability that every fitness facility requires.
