Get digital editions & ezines FREE >
Jobs   News   Features   Products   Magazine      Advertise  
Tech
Software enabled

Each health club has its own requirements and challenges, but the right software solution can make all the difference, as Steph Eaves discovers


Peter Croft
Perfect Gym
photo: Perfect Gym

Our client Go Fit, a chain owned by Evolution Wellness, with clubs in Australia, Singapore and Malaysia, focuses on delivering high value, low-cost fitness experiences.

The company wanted to switch to 24/7 trading, offering controlled access zones to continue its consumer-centric, premium service, low-staff operating model.

To deliver this experience, Go Fit used our API suite, which integrates and manages its network of third party tools and applications, covering everything from Egym’s mobile app services, to payments and access control, as well as services in membership zones, such as massage chairs.

Go Fit is now hitting 160k API-calls per quarter across all five of the clubs that are serviced by us. In the last three months, its branded Egym mobile app has validated credentials with Perfect Gym Manager 26,000 times to access Egym services, while Go Fit access control has let people in 57,000 times, including via contactless QR codes generated by Perfect Gym Manager in the Egym app. It has also validated members’ access to API-integrated features and services, such as biometric measurement platforms in these clubs.

By embracing digital transformation through our open API, Go Fit has been able to provide a 24/7 premium fitness experience with a lean staffing strategy.

Go Fit wanted to switch to 24/7 trading, offering dedicated, controlled access zones and facilities
Go Fit is using Perfect Gym’s API suite / photo: Perfect Gym
Conor O’Loughlin
Glofox
photo: Glofox

Carpe Diem Brazilian Jiu-jitsu is part of a global network of boutique martial arts gyms. Across its two locations in Singapore, we provide the operator with the flexibility to adapt quickly and build success in what is an ever-evolving industry.

Through lockdown, Carpe Diem noticed a gap in the market for children’s classes and pivoted to cater to this demand. We made the process straightforward by quickly adding new credit packs and classes to the app, enabling the business to focus on promoting and selling its new classes.

Mehdi Elaichouni, owner at Carpe Diem, tells us that his members love using the app because it’s simple, smooth, and easy to use.

Everything from booking classes to buying uniforms is done through the app. The team doesn’t have to educate anyone on how to use it, so it also saves everyone across the business a lot of time. The app is also fully customised, helping the business stand out among its competitors and creating a seamless branded experience for members.

Once the classes kicked off, Carpe Diem multiplied its revenue four times in just four weeks, with bookings improving by 175 per cent across the month. The knock-on success also meant active memberships went up 500 per cent in the following three months.

We added credit packs and classes to the app, enabling the operator to focus on selling classes
photo: Glofox
The martial arts gyms multiplied revenues four times with Glofox / photo: Glofox
Martin Perry
Technogym
Credit: Technogym

Crow Wood Hotel & Spa in Burnley, UK is set in 100 acres of parkland, offering luxury accommodation, an award-winning spa, restaurants, leisure facilities and a gym.

For over 20 years, we’ve supported Crow Wood with fitness equipment, digital solutions and facility refurbishments.

Recently, Crow Wood leveraged the booking functionality within the Technogym Mywellness solution with the aim of removing paper in the gym, increasing staff efficiency, reducing class non-attendance, and making the customer journey more frictionless.

Crow Wood had a problem with non-attendance at classes and was looking for solutions. We knew Mywellness bookings could address the problem by introducing a penalty system for non-attendance and improving class booking confirmation and reminders through automation.

We implemented this system and the issue is now self-regulating, fully transparent, and fairer on members, enabling Crow Wood to make better use of its timetable and reducing unnecessary tasks for staff, which has resulted in an improved customer experience.

In addition to managing the booking of classes and appointments, Mywellness has enabled the health and fitness team to manage their diary, making better use of everyone’s time and reducing their admin load.

Mywellness addressed the problem of non- attendance by introducing a penalty system and automating booking confirmations and reminders
Technogym’s Mywellness delivers booking functionality / photo: Technogym
Thomas Woods
Virtuagym
photo: Virtuagym

For the modern hybrid fitness business, flexibility, variety and personalisation are the name of the game.

We’re supporting Jetts UK – a 24/7 fitness brand dedicated to helping members achieve their health goals in ways that fit best within their busy schedules.

We began working with Jetts UK in 2019 to develop a customisable mobile app to provide an integrated, all-in-one solution covering a range of areas, from coaching to booking and financial management.

During the early stages of the pandemic, this technology was invaluable, enabling Jetts UK to continue efficiently running operations, supporting and engaging with members, even while clubs were closed.

A prime example is the use of Virtuagym Pro+, a turnkey digital membership and engagement solution. This has further enhanced personalised service, offering members ways to keep moving forwards on their fitness journeys wherever they are.

Integrated within the Jetts UK mobile app, the software offers access to 5,000 virtual trainer exercises, 600 live streaming workout videos, an online community with fitness challenges and prizes, on-demand content and meditation, audio coaching and wellness sessions.

Virtuagym PRO+ offers members ways to keep moving forwards on their fitness journey, wherever they are
Virtuagym’s software has delivered hybrid solutions for Jetts / photos: Virtuagym
Ernie Theobald
Xplor Gym
photo: Xplor

The team at Evolution Fitness XL in St Helens, Merseyside has created a hub for the community, uniting new and seasoned lifters to achieve their goals.

However, the club found increasing member numbers left them facing billing challenges, with hours spent reconciling and manually processing payments, affecting collection rate success and time with members.

Our Xplor Gym software was introduced in 2021, with payments embedded in an all-in-one solution, so the club has streamlined billing by fully automating all its membership payments onto one efficient system.

Since then, collection rates have improved, time spent on admin has been reduced and the team now has a complete, real-time view of its performance. Members are enjoying seamless payments and the team at Evolution Fitness XL can spend more time delivering an exceptional member experience. Even those without a technical background have found the software intuitive and easy to use.

Evolution Fitness XL has ambitious plans and Xplor is proud to scale with them.

Xplor Gym software was introduced by Evolution Fitness XL, with payments embedded in an all-in-one solution to deliver automated payments
Membership payments are fully automated / photo: Xplor
FEATURED SUPPLIERS

Precor to sponsor Elevate Hub and networking event
Leading fitness equipment manufacturer and supplier Precor is returning to Elevate for 2023 and sponsoring the Elevate Hub networking area and drinks. [more...]

How spas can tackle the current financial climate
Oliver Cahill, managing director of Premier Software part of Journey Hospitality, is well- versed in assisting spa operators world-over. As spa professionals and clients tackle the current cost of living crisis, we ask Oliver his supportive perspective. [more...]
+ More featured suppliers  
COMPANY PROFILES
miha bodytec

Founded in 2007 in Gersthofen, Germany, miha bodytec is the market-leading supplier of Electro Muscl [more...]
Serco Leisure

Serco Leisure Operating Limited is one of the UK’s leading national operators of leisure centres, de [more...]
+ More profiles  
CATALOGUE GALLERY
 
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

11-14 Jun 2023

W3Spa EMEA

Le Meridien Lav, Split, Croatia
12-15 Jun 2023

World Fitness & Wellness Summit

Raffles City Convention Centre, Singapore
+ More diary  
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
HCM
LEISURE OPPORTUNITIES
HEALTH CLUB HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2023
Jobs    News   Products   Magazine
Tech
Software enabled

Each health club has its own requirements and challenges, but the right software solution can make all the difference, as Steph Eaves discovers


Peter Croft
Perfect Gym
photo: Perfect Gym

Our client Go Fit, a chain owned by Evolution Wellness, with clubs in Australia, Singapore and Malaysia, focuses on delivering high value, low-cost fitness experiences.

The company wanted to switch to 24/7 trading, offering controlled access zones to continue its consumer-centric, premium service, low-staff operating model.

To deliver this experience, Go Fit used our API suite, which integrates and manages its network of third party tools and applications, covering everything from Egym’s mobile app services, to payments and access control, as well as services in membership zones, such as massage chairs.

Go Fit is now hitting 160k API-calls per quarter across all five of the clubs that are serviced by us. In the last three months, its branded Egym mobile app has validated credentials with Perfect Gym Manager 26,000 times to access Egym services, while Go Fit access control has let people in 57,000 times, including via contactless QR codes generated by Perfect Gym Manager in the Egym app. It has also validated members’ access to API-integrated features and services, such as biometric measurement platforms in these clubs.

By embracing digital transformation through our open API, Go Fit has been able to provide a 24/7 premium fitness experience with a lean staffing strategy.

Go Fit wanted to switch to 24/7 trading, offering dedicated, controlled access zones and facilities
Go Fit is using Perfect Gym’s API suite / photo: Perfect Gym
Conor O’Loughlin
Glofox
photo: Glofox

Carpe Diem Brazilian Jiu-jitsu is part of a global network of boutique martial arts gyms. Across its two locations in Singapore, we provide the operator with the flexibility to adapt quickly and build success in what is an ever-evolving industry.

Through lockdown, Carpe Diem noticed a gap in the market for children’s classes and pivoted to cater to this demand. We made the process straightforward by quickly adding new credit packs and classes to the app, enabling the business to focus on promoting and selling its new classes.

Mehdi Elaichouni, owner at Carpe Diem, tells us that his members love using the app because it’s simple, smooth, and easy to use.

Everything from booking classes to buying uniforms is done through the app. The team doesn’t have to educate anyone on how to use it, so it also saves everyone across the business a lot of time. The app is also fully customised, helping the business stand out among its competitors and creating a seamless branded experience for members.

Once the classes kicked off, Carpe Diem multiplied its revenue four times in just four weeks, with bookings improving by 175 per cent across the month. The knock-on success also meant active memberships went up 500 per cent in the following three months.

We added credit packs and classes to the app, enabling the operator to focus on selling classes
photo: Glofox
The martial arts gyms multiplied revenues four times with Glofox / photo: Glofox
Martin Perry
Technogym
Credit: Technogym

Crow Wood Hotel & Spa in Burnley, UK is set in 100 acres of parkland, offering luxury accommodation, an award-winning spa, restaurants, leisure facilities and a gym.

For over 20 years, we’ve supported Crow Wood with fitness equipment, digital solutions and facility refurbishments.

Recently, Crow Wood leveraged the booking functionality within the Technogym Mywellness solution with the aim of removing paper in the gym, increasing staff efficiency, reducing class non-attendance, and making the customer journey more frictionless.

Crow Wood had a problem with non-attendance at classes and was looking for solutions. We knew Mywellness bookings could address the problem by introducing a penalty system for non-attendance and improving class booking confirmation and reminders through automation.

We implemented this system and the issue is now self-regulating, fully transparent, and fairer on members, enabling Crow Wood to make better use of its timetable and reducing unnecessary tasks for staff, which has resulted in an improved customer experience.

In addition to managing the booking of classes and appointments, Mywellness has enabled the health and fitness team to manage their diary, making better use of everyone’s time and reducing their admin load.

Mywellness addressed the problem of non- attendance by introducing a penalty system and automating booking confirmations and reminders
Technogym’s Mywellness delivers booking functionality / photo: Technogym
Thomas Woods
Virtuagym
photo: Virtuagym

For the modern hybrid fitness business, flexibility, variety and personalisation are the name of the game.

We’re supporting Jetts UK – a 24/7 fitness brand dedicated to helping members achieve their health goals in ways that fit best within their busy schedules.

We began working with Jetts UK in 2019 to develop a customisable mobile app to provide an integrated, all-in-one solution covering a range of areas, from coaching to booking and financial management.

During the early stages of the pandemic, this technology was invaluable, enabling Jetts UK to continue efficiently running operations, supporting and engaging with members, even while clubs were closed.

A prime example is the use of Virtuagym Pro+, a turnkey digital membership and engagement solution. This has further enhanced personalised service, offering members ways to keep moving forwards on their fitness journeys wherever they are.

Integrated within the Jetts UK mobile app, the software offers access to 5,000 virtual trainer exercises, 600 live streaming workout videos, an online community with fitness challenges and prizes, on-demand content and meditation, audio coaching and wellness sessions.

Virtuagym PRO+ offers members ways to keep moving forwards on their fitness journey, wherever they are
Virtuagym’s software has delivered hybrid solutions for Jetts / photos: Virtuagym
Ernie Theobald
Xplor Gym
photo: Xplor

The team at Evolution Fitness XL in St Helens, Merseyside has created a hub for the community, uniting new and seasoned lifters to achieve their goals.

However, the club found increasing member numbers left them facing billing challenges, with hours spent reconciling and manually processing payments, affecting collection rate success and time with members.

Our Xplor Gym software was introduced in 2021, with payments embedded in an all-in-one solution, so the club has streamlined billing by fully automating all its membership payments onto one efficient system.

Since then, collection rates have improved, time spent on admin has been reduced and the team now has a complete, real-time view of its performance. Members are enjoying seamless payments and the team at Evolution Fitness XL can spend more time delivering an exceptional member experience. Even those without a technical background have found the software intuitive and easy to use.

Evolution Fitness XL has ambitious plans and Xplor is proud to scale with them.

Xplor Gym software was introduced by Evolution Fitness XL, with payments embedded in an all-in-one solution to deliver automated payments
Membership payments are fully automated / photo: Xplor
LATEST NEWS
Fitness Zone goes international with launch of health club on Dubai's City Walk
Lebanese health club chain, Fitness Zone, has marked its international expansion with the launch of a site on the famous City Walk in Dubai, UAE.
Apple targets health and fitness – ramps up cycling functionality and reveals world's first spatial operating system
Big news today from Apple’s WWDC2023 event in Cupertino, where the company revealed plans to focus on cycling, with new Apple Watch functionality that can deliver similar results to specialised cycling computers.
Property developer, Arada, announces third mega Wellfit health club in UAE
Wellfit, UAE-based operator of vast health and fitness, sport and wellness clubs, has announced plans to open its third full-service, large-scale hub in the Emirates.
Equinox tells HCM it plans to fight $11.25m race discrimination ruling
Lifestyle brand Equinox has told HCM it plans to fight a ruling by the US courts that it must pay pay US$11.25m to a former employee who claimed she was discriminated against due to her race and gender, saying it "vehemently disagrees with the jury’s finding".
Urban Gym Group announces more TrainMore locations following closure of all High Studios
Urban Gym Group is adding to its network of fitness clubs with the opening of a new TrainMore site in Amsterdam.
Peloton plans to reinvent itself as part of major rebrand
Peloton has announced a major rebrand as part of a 'realignment' of its services.
Julia Klim announces Equinox Circle loyalty programme
Lifestyle brand, Equinox has signed a deal with eight high-end consumer brands to create a new loyalty programme of benefits for members.
Serco Leisure takes over David Lloyd Maidstone
Serco Leisure is taking over the management of a health club previously operated by David Lloyd.
Jack Shakespeare joins 4Global
Jack Shakespeare, UK Active's director of research, policy and communications, is leaving the organisation to join UK-based data, services and software company 4Global as its director of strategic projects.
Europe Active begins the hunt for a new CEO following news Andreas Paulsen will move on in 2024
EuropeActive is starting the hunt for a new CEO as Andreas Paulsen has indicated he'll be heading back to his career in public affairs and academia once his successor is found.
Legal ruling scraps VAT on gym memberships for councils in the UK
Local authority leisure services could see hundreds of thousands of pounds of extra revenues thanks to a change in the VAT treatment of in-house services.
Timing of exercise 'more important' than type or length, in order to ensure health benefits
To fully benefit from exercise, timing sessions to optimally match the body’s circadian rhythms is more important than the type or duration of the exercise, according to a report.
+ More news   
 
FEATURED SUPPLIERS

Precor to sponsor Elevate Hub and networking event
Leading fitness equipment manufacturer and supplier Precor is returning to Elevate for 2023 and sponsoring the Elevate Hub networking area and drinks. [more...]

How spas can tackle the current financial climate
Oliver Cahill, managing director of Premier Software part of Journey Hospitality, is well- versed in assisting spa operators world-over. As spa professionals and clients tackle the current cost of living crisis, we ask Oliver his supportive perspective. [more...]
+ More featured suppliers  
COMPANY PROFILES
miha bodytec

Founded in 2007 in Gersthofen, Germany, miha bodytec is the market-leading supplier of Electro Muscl [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

11-14 Jun 2023

W3Spa EMEA

Le Meridien Lav, Split, Croatia
12-15 Jun 2023

World Fitness & Wellness Summit

Raffles City Convention Centre, Singapore
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2023

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS