Get HCM digital magazine and ezines FREE
Sign up here ▸
Jobs   News   Features   Products   Magazine      Advertise  
Tech
Software enabled

Each health club has its own requirements and challenges, but the right software solution can make all the difference, as Steph Eaves discovers


Peter Croft
Perfect Gym
photo: Perfect Gym

Our client Go Fit, a chain owned by Evolution Wellness, with clubs in Australia, Singapore and Malaysia, focuses on delivering high value, low-cost fitness experiences.

The company wanted to switch to 24/7 trading, offering controlled access zones to continue its consumer-centric, premium service, low-staff operating model.

To deliver this experience, Go Fit used our API suite, which integrates and manages its network of third party tools and applications, covering everything from Egym’s mobile app services, to payments and access control, as well as services in membership zones, such as massage chairs.

Go Fit is now hitting 160k API-calls per quarter across all five of the clubs that are serviced by us. In the last three months, its branded Egym mobile app has validated credentials with Perfect Gym Manager 26,000 times to access Egym services, while Go Fit access control has let people in 57,000 times, including via contactless QR codes generated by Perfect Gym Manager in the Egym app. It has also validated members’ access to API-integrated features and services, such as biometric measurement platforms in these clubs.

By embracing digital transformation through our open API, Go Fit has been able to provide a 24/7 premium fitness experience with a lean staffing strategy.

Go Fit wanted to switch to 24/7 trading, offering dedicated, controlled access zones and facilities
Go Fit is using Perfect Gym’s API suite / photo: Perfect Gym
Conor O’Loughlin
Glofox
photo: Glofox

Carpe Diem Brazilian Jiu-jitsu is part of a global network of boutique martial arts gyms. Across its two locations in Singapore, we provide the operator with the flexibility to adapt quickly and build success in what is an ever-evolving industry.

Through lockdown, Carpe Diem noticed a gap in the market for children’s classes and pivoted to cater to this demand. We made the process straightforward by quickly adding new credit packs and classes to the app, enabling the business to focus on promoting and selling its new classes.

Mehdi Elaichouni, owner at Carpe Diem, tells us that his members love using the app because it’s simple, smooth, and easy to use.

Everything from booking classes to buying uniforms is done through the app. The team doesn’t have to educate anyone on how to use it, so it also saves everyone across the business a lot of time. The app is also fully customised, helping the business stand out among its competitors and creating a seamless branded experience for members.

Once the classes kicked off, Carpe Diem multiplied its revenue four times in just four weeks, with bookings improving by 175 per cent across the month. The knock-on success also meant active memberships went up 500 per cent in the following three months.

We added credit packs and classes to the app, enabling the operator to focus on selling classes
photo: Glofox
The martial arts gyms multiplied revenues four times with Glofox / photo: Glofox
Martin Perry
Technogym
Credit: Technogym

Crow Wood Hotel & Spa in Burnley, UK is set in 100 acres of parkland, offering luxury accommodation, an award-winning spa, restaurants, leisure facilities and a gym.

For over 20 years, we’ve supported Crow Wood with fitness equipment, digital solutions and facility refurbishments.

Recently, Crow Wood leveraged the booking functionality within the Technogym Mywellness solution with the aim of removing paper in the gym, increasing staff efficiency, reducing class non-attendance, and making the customer journey more frictionless.

Crow Wood had a problem with non-attendance at classes and was looking for solutions. We knew Mywellness bookings could address the problem by introducing a penalty system for non-attendance and improving class booking confirmation and reminders through automation.

We implemented this system and the issue is now self-regulating, fully transparent, and fairer on members, enabling Crow Wood to make better use of its timetable and reducing unnecessary tasks for staff, which has resulted in an improved customer experience.

In addition to managing the booking of classes and appointments, Mywellness has enabled the health and fitness team to manage their diary, making better use of everyone’s time and reducing their admin load.

Mywellness addressed the problem of non- attendance by introducing a penalty system and automating booking confirmations and reminders
Technogym’s Mywellness delivers booking functionality / photo: Technogym
Thomas Woods
Virtuagym
photo: Virtuagym

For the modern hybrid fitness business, flexibility, variety and personalisation are the name of the game.

We’re supporting Jetts UK – a 24/7 fitness brand dedicated to helping members achieve their health goals in ways that fit best within their busy schedules.

We began working with Jetts UK in 2019 to develop a customisable mobile app to provide an integrated, all-in-one solution covering a range of areas, from coaching to booking and financial management.

During the early stages of the pandemic, this technology was invaluable, enabling Jetts UK to continue efficiently running operations, supporting and engaging with members, even while clubs were closed.

A prime example is the use of Virtuagym Pro+, a turnkey digital membership and engagement solution. This has further enhanced personalised service, offering members ways to keep moving forwards on their fitness journeys wherever they are.

Integrated within the Jetts UK mobile app, the software offers access to 5,000 virtual trainer exercises, 600 live streaming workout videos, an online community with fitness challenges and prizes, on-demand content and meditation, audio coaching and wellness sessions.

Virtuagym PRO+ offers members ways to keep moving forwards on their fitness journey, wherever they are
Virtuagym’s software has delivered hybrid solutions for Jetts / photos: Virtuagym
Ernie Theobald
Xplor Gym
photo: Xplor

The team at Evolution Fitness XL in St Helens, Merseyside has created a hub for the community, uniting new and seasoned lifters to achieve their goals.

However, the club found increasing member numbers left them facing billing challenges, with hours spent reconciling and manually processing payments, affecting collection rate success and time with members.

Our Xplor Gym software was introduced in 2021, with payments embedded in an all-in-one solution, so the club has streamlined billing by fully automating all its membership payments onto one efficient system.

Since then, collection rates have improved, time spent on admin has been reduced and the team now has a complete, real-time view of its performance. Members are enjoying seamless payments and the team at Evolution Fitness XL can spend more time delivering an exceptional member experience. Even those without a technical background have found the software intuitive and easy to use.

Evolution Fitness XL has ambitious plans and Xplor is proud to scale with them.

Xplor Gym software was introduced by Evolution Fitness XL, with payments embedded in an all-in-one solution to deliver automated payments
Membership payments are fully automated / photo: Xplor
FEATURED SUPPLIERS

Sibec EMEA to blend fitness with luxury at Fairmont Monte Carlo
Experience the pinnacle of fitness and luxury at the premier industry event, Sibec EMEA, set against the breathtaking backdrop of the Fairmont Monte Carlo this Autumn. [more...]

Webinar: Building a new energy future for the leisure sector
As one of the most energy-intensive industries in the UK, leisure facilities face a critical challenge in balancing net zero goals, funding and increased costs. [more...]
+ More featured suppliers  
COMPANY PROFILES
Serco Leisure

Serco Leisure Operating Limited is one of the UK’s leading national operators of leisure centres, de [more...]
Alliance Leisure

Alliance Leisure Services was specifically established to respond to the changing development need [more...]
+ More profiles  
CATALOGUE GALLERY
 
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

28-30 Apr 2024

Spa Life Scotland

Radisson Blu Hotel, Glasgow,
08-08 May 2024

Hospitality Design Conference

Hotel Melià , Milano , Italy
+ More diary  
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
HCM
LEISURE OPPORTUNITIES
HEALTH CLUB HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024
Get HCM digital magazine and ezines FREE
Sign up here ▸
Jobs    News   Products   Magazine
Tech
Software enabled

Each health club has its own requirements and challenges, but the right software solution can make all the difference, as Steph Eaves discovers


Peter Croft
Perfect Gym
photo: Perfect Gym

Our client Go Fit, a chain owned by Evolution Wellness, with clubs in Australia, Singapore and Malaysia, focuses on delivering high value, low-cost fitness experiences.

The company wanted to switch to 24/7 trading, offering controlled access zones to continue its consumer-centric, premium service, low-staff operating model.

To deliver this experience, Go Fit used our API suite, which integrates and manages its network of third party tools and applications, covering everything from Egym’s mobile app services, to payments and access control, as well as services in membership zones, such as massage chairs.

Go Fit is now hitting 160k API-calls per quarter across all five of the clubs that are serviced by us. In the last three months, its branded Egym mobile app has validated credentials with Perfect Gym Manager 26,000 times to access Egym services, while Go Fit access control has let people in 57,000 times, including via contactless QR codes generated by Perfect Gym Manager in the Egym app. It has also validated members’ access to API-integrated features and services, such as biometric measurement platforms in these clubs.

By embracing digital transformation through our open API, Go Fit has been able to provide a 24/7 premium fitness experience with a lean staffing strategy.

Go Fit wanted to switch to 24/7 trading, offering dedicated, controlled access zones and facilities
Go Fit is using Perfect Gym’s API suite / photo: Perfect Gym
Conor O’Loughlin
Glofox
photo: Glofox

Carpe Diem Brazilian Jiu-jitsu is part of a global network of boutique martial arts gyms. Across its two locations in Singapore, we provide the operator with the flexibility to adapt quickly and build success in what is an ever-evolving industry.

Through lockdown, Carpe Diem noticed a gap in the market for children’s classes and pivoted to cater to this demand. We made the process straightforward by quickly adding new credit packs and classes to the app, enabling the business to focus on promoting and selling its new classes.

Mehdi Elaichouni, owner at Carpe Diem, tells us that his members love using the app because it’s simple, smooth, and easy to use.

Everything from booking classes to buying uniforms is done through the app. The team doesn’t have to educate anyone on how to use it, so it also saves everyone across the business a lot of time. The app is also fully customised, helping the business stand out among its competitors and creating a seamless branded experience for members.

Once the classes kicked off, Carpe Diem multiplied its revenue four times in just four weeks, with bookings improving by 175 per cent across the month. The knock-on success also meant active memberships went up 500 per cent in the following three months.

We added credit packs and classes to the app, enabling the operator to focus on selling classes
photo: Glofox
The martial arts gyms multiplied revenues four times with Glofox / photo: Glofox
Martin Perry
Technogym
Credit: Technogym

Crow Wood Hotel & Spa in Burnley, UK is set in 100 acres of parkland, offering luxury accommodation, an award-winning spa, restaurants, leisure facilities and a gym.

For over 20 years, we’ve supported Crow Wood with fitness equipment, digital solutions and facility refurbishments.

Recently, Crow Wood leveraged the booking functionality within the Technogym Mywellness solution with the aim of removing paper in the gym, increasing staff efficiency, reducing class non-attendance, and making the customer journey more frictionless.

Crow Wood had a problem with non-attendance at classes and was looking for solutions. We knew Mywellness bookings could address the problem by introducing a penalty system for non-attendance and improving class booking confirmation and reminders through automation.

We implemented this system and the issue is now self-regulating, fully transparent, and fairer on members, enabling Crow Wood to make better use of its timetable and reducing unnecessary tasks for staff, which has resulted in an improved customer experience.

In addition to managing the booking of classes and appointments, Mywellness has enabled the health and fitness team to manage their diary, making better use of everyone’s time and reducing their admin load.

Mywellness addressed the problem of non- attendance by introducing a penalty system and automating booking confirmations and reminders
Technogym’s Mywellness delivers booking functionality / photo: Technogym
Thomas Woods
Virtuagym
photo: Virtuagym

For the modern hybrid fitness business, flexibility, variety and personalisation are the name of the game.

We’re supporting Jetts UK – a 24/7 fitness brand dedicated to helping members achieve their health goals in ways that fit best within their busy schedules.

We began working with Jetts UK in 2019 to develop a customisable mobile app to provide an integrated, all-in-one solution covering a range of areas, from coaching to booking and financial management.

During the early stages of the pandemic, this technology was invaluable, enabling Jetts UK to continue efficiently running operations, supporting and engaging with members, even while clubs were closed.

A prime example is the use of Virtuagym Pro+, a turnkey digital membership and engagement solution. This has further enhanced personalised service, offering members ways to keep moving forwards on their fitness journeys wherever they are.

Integrated within the Jetts UK mobile app, the software offers access to 5,000 virtual trainer exercises, 600 live streaming workout videos, an online community with fitness challenges and prizes, on-demand content and meditation, audio coaching and wellness sessions.

Virtuagym PRO+ offers members ways to keep moving forwards on their fitness journey, wherever they are
Virtuagym’s software has delivered hybrid solutions for Jetts / photos: Virtuagym
Ernie Theobald
Xplor Gym
photo: Xplor

The team at Evolution Fitness XL in St Helens, Merseyside has created a hub for the community, uniting new and seasoned lifters to achieve their goals.

However, the club found increasing member numbers left them facing billing challenges, with hours spent reconciling and manually processing payments, affecting collection rate success and time with members.

Our Xplor Gym software was introduced in 2021, with payments embedded in an all-in-one solution, so the club has streamlined billing by fully automating all its membership payments onto one efficient system.

Since then, collection rates have improved, time spent on admin has been reduced and the team now has a complete, real-time view of its performance. Members are enjoying seamless payments and the team at Evolution Fitness XL can spend more time delivering an exceptional member experience. Even those without a technical background have found the software intuitive and easy to use.

Evolution Fitness XL has ambitious plans and Xplor is proud to scale with them.

Xplor Gym software was introduced by Evolution Fitness XL, with payments embedded in an all-in-one solution to deliver automated payments
Membership payments are fully automated / photo: Xplor
LATEST NEWS
Nuffield Health calls for National Movement Strategy as research shows decline in fitness levels among some consumers
Nuffield Health’s fourth annual survey, the Healthier Nation Index, has found people moved slightly more in 2023 than 2022, but almost 75 per cent are still not meeting WHO guidelines.
Immediate rewards can motivate people to exercise, finds new research
Short-term incentives for exercise, such as using daily reminders, rewards or games, can lead to sustained increases in activity according to new research.
RSG opens flagship John Reed in Berlin, as its builds out its 'world city' portfolio
With the launch of its 49th John Reed, RSG Group is looking for more opportunities for its high- end brand in the US and Europe, but is pausing UK expansion.
PureGym's new results set it up for accelerating growth
PureGym saw revenues rise by 15 per cent in 2023, with the company announcing plans to develop 200 new clubs in the next three to four years.
Deloitte says European health club market hit an all-time high for revenues in 2023
Following three disrupted lockdown years, the European fitness market bounced back in 2023, according to Deloitte and EuropeActive’s hot off the press European Health & Fitness Market Report 2024.
Workers' Educational Association and CLUK team up to launch Carbon Literacy Course
Community Leisure UK is helping the public sector’s drive to net zero with the launch of a bespoke Carbon Literacy course.
Circadian Trust invests in wellness to support its NHS partnerships
Operator Circadian Trust has launched a five-year growth drive designed to support health and wellbeing across South Gloucestershire, UK. The initiative will see a £2.4m investment in its five Active Lifestyle Centres.
Treningshelse Holding snaps up another Norwegian fitness chain as it sets its sight on market leadership
Norwegian health club operator, Treningshelse Holding, which owns the Aktiv365 and Family Sports Club fitness chains, has acquired fellow Norwegian operator, Aktiv Trening.
Missed FIBO? Catch up with the HCM roundup
The HCM team were busy at the recent FIBO Global Fitness event in Cologne, Germany, distributing a special FIBO edition of HCM in support of the event as its global media partner.
Xplor kicks off international expansion for its Mariana Tek software with 1Rebel deal
Atlanta-based boutique fitness software company, Xplor Mariana Tek, has kicked off a push for international expansion.
US named world’s largest wellness economy, reaching US$1.8 trillion valuation
The Global Wellness Institute (GWI) has released new data on the US’ wellness economy, valuing it at US$1.8 trillion.
Andy King launches The Conveners podcast to champion the pivot to wellbeing
The fitness sector’s pivot to active wellbeing is being discussed in a new weekly podcast, called The Conveners, and hosted by chair of GM Active and director of Miova, Andy King with industry veteran, John Oxley, as a guest presenter.
+ More news   
 
FEATURED SUPPLIERS

Sibec EMEA to blend fitness with luxury at Fairmont Monte Carlo
Experience the pinnacle of fitness and luxury at the premier industry event, Sibec EMEA, set against the breathtaking backdrop of the Fairmont Monte Carlo this Autumn. [more...]

Webinar: Building a new energy future for the leisure sector
As one of the most energy-intensive industries in the UK, leisure facilities face a critical challenge in balancing net zero goals, funding and increased costs. [more...]
+ More featured suppliers  
COMPANY PROFILES
Serco Leisure

Serco Leisure Operating Limited is one of the UK’s leading national operators of leisure centres, de [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

28-30 Apr 2024

Spa Life Scotland

Radisson Blu Hotel, Glasgow,
08-08 May 2024

Hospitality Design Conference

Hotel Melià , Milano , Italy
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS