Evox Clubs, a collective of three luxury fitness and wellness hubs in Riyadh, Saudi Arabia, has engaged fit tech business Fisikal to develop and manage a new, custom-branded, digital ecosystem that will deliver an unmatched member experience.
The brand, owned by Ezdihar Sport, will see the integration take place over the next month, following on from the success of Fisikal’s custom-branded roll-out across its mid-market chain, Activ.
“Evox Clubs are already recognised as one of the most exclusive fitness and wellbeing providers in the region, with members paying high end prices for an outstanding experience,” says John Greenwood, CEO of Ezdihar Sport. “Our holistic approach blends cutting-edge technology with personalised and scientifically-proven training methods designed to elevate physical as well as mental health.
Upgrading the digital offering
“Fisikal will work with us to upgrade our digital offer, providing a Fisikal solution that includes membership and payment management, group exercise and PT bookings to deliver a fully inter-operable experience that supports our members at every stage of their fitness and wellbeing journey,” said Greenwood.
Earlier this year, Fisikal partnered with Ezdihar Sport to create a digital ecosystem to service its existing three mid-market Activ clubs and support a rapid roll-out of new clubs over the next two to three years. Greenwood adds: “Our brief for both brands is highly bespoke and Fisikal has met the challenge with successful solutions every time.
“For example, local culture requires our clubs offer totally separate services and facilities for men and women. This segregation needed to flow through content delivery and booking schedules accessible via the app, only showing services relevant to the gender of the user. We also needed access to bespoke reports and BI dashboards to give us immediate real-time access to key business markers and analytics.
“We’ve been blown away by the support and the ‘can do’ mindset of the Fisikal team. Of course, this is a marathon not a sprint, so we continue to work closely with them on developing a world class experience.”
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