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InBody goes from strength to strength

The body composition specialists are showing no signs of slowing down, with new leadership and launches for 2022


InBody’s mission to simplify how health is understood begins with research and involvement in multiple medical fields and 2022 has been a year of growth for the company.

InBody has been involved in over 4,800 research papers, adding two new body composition devices to its range and expanding the team. The next stage is delivering that knowledge and learning.

Francesca Cooper became co-director of the new UK subsidiary in 2021. Having been in the business for the previous four years and having seen the challenges and changes of the pandemic, her focus was to drive the business in the right direction.

“Everyone has the right to know about their own internal data, to enable and motivate them to take control of their own health,” she says. “This is how we empower people and take some of the strain off the health service.

“When you want to simplify health understanding for everyone – from research to real life – it’s a long but rewarding journey for all involved.”

The new InBody devices – upgrade to a full health scan experience
“First InBody went beyond the weighing scale and now we’re going beyond the health scan,” says Cooper. “With our new UK Clinic packages, all existing customers can upgrade their set-up seamlessly to be able to offer a full health scan experience, including integrated height, blood pressure and body composition with medical-grade accuracy and reproducibility.

“We need to assist gyms in this health movement, to understand the customer experience post-pandemic and realise that ‘gymtimidation’ is still a factor.

“We also need to consider people’s emotional response to this kind of internal data scan,” says Cooper, “removing the pressures of languages such as ‘test’ and ‘challenge’ and ‘competition’ and replacing it with words such as ‘individual wellness’ and ‘self-education’.

“Creating the right solution and environment to make people feel safe and comfortable, and to be able to ask the questions they really want to, is such an important focus,” she says.

Welcoming Ian Rushbury
Ian Rushbury has recently joined InBody to work with Francesca Cooper driving the brand forward in the UK.

Cooper says “Ian is exactly what the team, the business and our customers need to take us to the next level. We’re so different, but we’re in the game for the same reasons – we care.” Rushbury adds: “ Combining our skills and experience from operations to sales, fitness to wellness, coaching to clinical practice – with both of us having a passion for education and a mission to positively impact as many lives as we can – has led to a very strong start on our journey in leading the team at InBody UK.

“As awareness of our partnership grows and we develop the InBody product in the UK, we’ll be working to put our expertise to good use in support of our community and the end-user population.”

Supporting children and families

InBody has announced a strategic partnership with UK Active to support children, young adults and their families in developing a greater understanding of health.

The company has launched a number of new products to enhance and complement its medically-graded range, which provide tools for the medical and health and fitness market in understanding, monitoring and researching bioelectrical impedance analysis.

Partnerships now include several high-profile paediatric units where bio impedance analysis

Ian Rushbury and Francesca Cooper Credit: Photo: INBODY
The new devices offer medical-grade accuracy Credit: Photo: INBODY
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Jobs    News   Products   Magazine
Sponsored
InBody goes from strength to strength

The body composition specialists are showing no signs of slowing down, with new leadership and launches for 2022


InBody’s mission to simplify how health is understood begins with research and involvement in multiple medical fields and 2022 has been a year of growth for the company.

InBody has been involved in over 4,800 research papers, adding two new body composition devices to its range and expanding the team. The next stage is delivering that knowledge and learning.

Francesca Cooper became co-director of the new UK subsidiary in 2021. Having been in the business for the previous four years and having seen the challenges and changes of the pandemic, her focus was to drive the business in the right direction.

“Everyone has the right to know about their own internal data, to enable and motivate them to take control of their own health,” she says. “This is how we empower people and take some of the strain off the health service.

“When you want to simplify health understanding for everyone – from research to real life – it’s a long but rewarding journey for all involved.”

The new InBody devices – upgrade to a full health scan experience
“First InBody went beyond the weighing scale and now we’re going beyond the health scan,” says Cooper. “With our new UK Clinic packages, all existing customers can upgrade their set-up seamlessly to be able to offer a full health scan experience, including integrated height, blood pressure and body composition with medical-grade accuracy and reproducibility.

“We need to assist gyms in this health movement, to understand the customer experience post-pandemic and realise that ‘gymtimidation’ is still a factor.

“We also need to consider people’s emotional response to this kind of internal data scan,” says Cooper, “removing the pressures of languages such as ‘test’ and ‘challenge’ and ‘competition’ and replacing it with words such as ‘individual wellness’ and ‘self-education’.

“Creating the right solution and environment to make people feel safe and comfortable, and to be able to ask the questions they really want to, is such an important focus,” she says.

Welcoming Ian Rushbury
Ian Rushbury has recently joined InBody to work with Francesca Cooper driving the brand forward in the UK.

Cooper says “Ian is exactly what the team, the business and our customers need to take us to the next level. We’re so different, but we’re in the game for the same reasons – we care.” Rushbury adds: “ Combining our skills and experience from operations to sales, fitness to wellness, coaching to clinical practice – with both of us having a passion for education and a mission to positively impact as many lives as we can – has led to a very strong start on our journey in leading the team at InBody UK.

“As awareness of our partnership grows and we develop the InBody product in the UK, we’ll be working to put our expertise to good use in support of our community and the end-user population.”

Supporting children and families

InBody has announced a strategic partnership with UK Active to support children, young adults and their families in developing a greater understanding of health.

The company has launched a number of new products to enhance and complement its medically-graded range, which provide tools for the medical and health and fitness market in understanding, monitoring and researching bioelectrical impedance analysis.

Partnerships now include several high-profile paediatric units where bio impedance analysis

Ian Rushbury and Francesca Cooper Credit: Photo: INBODY
The new devices offer medical-grade accuracy Credit: Photo: INBODY
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It’s now just days to go until your leading trade show for the fitness, physical activity and sports therapy industry kicks off in London! [more...]

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Questex’s iconic event Sibec Europe-UK – known as Europe’s leading hosted buyer event for the fitness industry – will take place from 27-30 September at the Anantara Vilamoura Algarve Resort, in Portugal. [more...]
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03-04 Sep 2022

HEALING SUMMIT 2022 - The Healing of Everything

Pine Cliff Resort, Portugal
12-13 Sep 2022

2022 Salt Therapy Association Conference

Wyndham Lake Buena Vista Disney Springs® Resort, Lake Buena Vista, United States
+ More diary  
 


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