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Gym floor
Fusion fitness

Suppliers talk to HCM about how they’re forging new offerings to meet the evolving needs of members


Tony Ali
Freemotion Fitness
photo: Freemotion

We’ve developed Fusion Team Training, a new approach to small group training which fuses cardio and strength to create an engaging, high-energy and motivating experience.

Designed for five to 15 participants, classes deliver the expertise of personal coaching with the motivation of a group dynamic. For members, this provides a lower-priced entry point to receive personalised coaching, consequently allowing operators to provide an offering to maximise revenue through small group training.

By combining power and metabolic training, participants build muscle and burn calories in record time – perfect for today’s time-conscious, omnichannel fitness consumers.

Participants train on their own Freemotion Fusion Cardio Strength Trainer for the duration of a class, so there’s no need to share equipment or wipe down multiple stations, giving users control over their workout environments.

By combining power and metabolic training, participants build muscle and burn calories in record time
Pete Bolam
Precor
Photo: Precor

Numbers of hybrid customers – those who spend on at-home and outdoor fitness, as well as the gym – have been growing during the pandemic. Hybrid customers are attracted to fusion fitness, as they often don’t want a one size fits all gym.

Precor’s Queenax rigs are enabling a range of fusion training options – for example, we’ve installed custom-made rigs for Aneurin Leisure Trust, including the UK’s first self-standing wall, which divides one large space into two zones – fusion functional and strength.

As fusion fitness evolves, it’s also becoming tech-driven. We now offer Advagym by Sony for the Queenax, giving operators the option to fully digitise the experience.

Aneurin Leisure is using Advagym, adding sensor pucks to the Queenax. These offer ‘how-to’ videos, so members can visualise their workout options, all by touching their phone to the sensors, as well as logging every rep and exercise.

As fusion fitness evolves, it’s becoming increasingly tech-driven
Precor’s Queenax rig is being used to create fusion fitness set-ups / Photo: Precor
Ben Hackney-Williams
Myzone
Photo: Myzone

I love innovations from fitness professionals that know which elements of workouts and delivery methods complement each other best.

Myzone has created the MZ-Remote+ platform, which is a timetable of live and professionally produced classes integrating heart rate feedback on-screen.

Whether it’s cardio, boxing, HIIT, yoga, or strength sessions, operators can implement a timetable of hybrid fitness activities that allows them to meet members where they want to be.

I can’t wait for the first Cardio Club to land, where a PT is leading a class full of people in the gym, at home and outside, all putting in the effort together – running, cycling, circuit training, and simply moving, with their heart rate recording on their chest, arm, or wrist. That’s the best example of fusion fitness I could imagine.

Operators can implement a timetable of hybrid fitness that allows them to meet members where they want to be
Myzone has launched the MZ-Remote+ which enables heart rate recording anywhere / photo: Myzone
Richard Sheen
Pulse Fitness
photo: Pulse Fitness

We’ve developed Trakk, an app enabling operators to stay connected to members, wherever they exercise, by setting personalised goals to keep them engaged.

The app offers access to a library of 150 free, curated workout videos. Users can also devise their own workouts and use ready-made workout plans.

Trakk connects wearables and mobile devices with access control, payments, interactions with equipment and bookings to aid retention and increase secondary spend.

Technology is transforming the fitness industry and the fusion between in-gym and at-home workouts is here to stay. By integrating with Trakk, operators can create personalised programming for members.

Better programming and a more holistic approach provides added value, keeping members motivated and connected.

The Trakk app enables operators to stay connected to members wherever they choose to exercise
The Trakk app from Pulse Fitness connects members with essential services / photo: Pulse Fitness
Paul Ferris
Speedflex
photo: Speedflex

Speedflex falls into the fusion fitness category, combining strength and HIIT training.

The USP of Speedflex is its inclusivity. A free motion bar generates personalised resistance, so every participant – from professional athletes to deconditioned people – can train at their optimum level.

Regardless of age or fitness level, all participants in the same session are getting the same great workout. There aren’t many concepts on the market that can be offered to an operator’s entire membership base, but Speedflex ticks that box.

As our industry opens up, concepts such as Speedflex are well placed to help members ease back in by allowing participants to work out at a high intensity while keeping the impact low.

Many won’t have been in a gym environment in a while, so it’s important for operators to be mindful of this and have the right programming in place.

Regardless of age or fitness level, all participants are getting the same great workout
Exercisers do their entire workout on the same machine, which offers accommodating resistance / photo: Speedflex
Anoushka Moore
Life Fitness
photo: Life Fitness

ICG Connect is a friendly, competition-based indoor cycling experience delivered through a ‘Coach by Colour’ system which gives everyone an equal chance to contribute and maximise their workout.

The ICG Connect digital platform delivers data visualisation and gaming by tracking group cycle performance and providing team competition, while also celebrating individual achievement.

Working as teams within the whole group or competing as individuals, coaches can use ICG Connect to keep sessions fun, fresh, and immersive.

Indoor cycling has become a place where many feel comfortable exercising and the features in ICG Connect turns a cycle class into an immersive and engaging group exercise event.

After a year of separation, a connected indoor cycling experience is an undeniable hook with enormous potential for any club.

The more welcoming, inclusive, and accessible fitness is, the better for everyone
ICG Connect from Life Fitness turns group cycling into an immersive event / photo: Life Fitness
Martin Franklin
CEO, Les Mills Europe
photo: Les Mills

Fusion fitness – combining gym and home routines – is here to stay and now’s a good time for clubs that haven’t tried livestreaming to give it a go.

The live experience is best, but livestreaming comes a close second, as it brings ‘in the moment’ energy and maintains the important connection between instructors and members.

We’ve pulled together digital, live streaming and outdoor options to create our Ultimate Group Fitness Solution. This 360 degree package is designed to support clubs’ recovery, by combining at-home and digital to keep members engaged, while priming them to return to live classes as the sector recovers.

Now’s a good time for clubs that haven’t tried livestreaming to give it a go
The Ultimate Group Fitness Solution from Les Mills fuses digital, live streaming and outdoor / photo: Les Mills
FEATURED SUPPLIERS

Phil Heath, 7x Mr Olympia, shares machine-only leg workout routine
Phil Heath, professional athlete, bodybuilder and 7x Mr. Olympia, has fielded a lot of questions about bodybuilding without machines. Should bodybuilders be limited to just free weights? Why? [more...]

Group exercise complaints now a thing of the past for Reynolds Group
Complaints about group exercise have become a thing of the past for the Reynolds Group thanks to its partnership with CoverMe, a digital platform that simplifies group exercise and PT management for clubs and instructors. [more...]
+ More featured suppliers  
COMPANY PROFILES
Perfect Gym Solutions S.A.

Perfect Gym is a global software provider specialising in fitness and recreation facility management [more...]
IndigoFitness

We Create Training Spaces! We've been designing and delivering high quality training spaces for alm [more...]
+ More profiles  
CATALOGUE GALLERY
 
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

30-30 May 2024

Forum HOTel&SPA

Four Seasons Hotel George V, Paris, France
30 May - 02 Jun 2024

Rimini Wellness

Rimini Exhibition Center, Rimini, Italy
+ More diary  
 
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Tel: +44 (0)1462 431385

©Cybertrek 2024
Get HCM digital magazine and ezines FREE
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Jobs    News   Products   Magazine
Gym floor
Fusion fitness

Suppliers talk to HCM about how they’re forging new offerings to meet the evolving needs of members


Tony Ali
Freemotion Fitness
photo: Freemotion

We’ve developed Fusion Team Training, a new approach to small group training which fuses cardio and strength to create an engaging, high-energy and motivating experience.

Designed for five to 15 participants, classes deliver the expertise of personal coaching with the motivation of a group dynamic. For members, this provides a lower-priced entry point to receive personalised coaching, consequently allowing operators to provide an offering to maximise revenue through small group training.

By combining power and metabolic training, participants build muscle and burn calories in record time – perfect for today’s time-conscious, omnichannel fitness consumers.

Participants train on their own Freemotion Fusion Cardio Strength Trainer for the duration of a class, so there’s no need to share equipment or wipe down multiple stations, giving users control over their workout environments.

By combining power and metabolic training, participants build muscle and burn calories in record time
Pete Bolam
Precor
Photo: Precor

Numbers of hybrid customers – those who spend on at-home and outdoor fitness, as well as the gym – have been growing during the pandemic. Hybrid customers are attracted to fusion fitness, as they often don’t want a one size fits all gym.

Precor’s Queenax rigs are enabling a range of fusion training options – for example, we’ve installed custom-made rigs for Aneurin Leisure Trust, including the UK’s first self-standing wall, which divides one large space into two zones – fusion functional and strength.

As fusion fitness evolves, it’s also becoming tech-driven. We now offer Advagym by Sony for the Queenax, giving operators the option to fully digitise the experience.

Aneurin Leisure is using Advagym, adding sensor pucks to the Queenax. These offer ‘how-to’ videos, so members can visualise their workout options, all by touching their phone to the sensors, as well as logging every rep and exercise.

As fusion fitness evolves, it’s becoming increasingly tech-driven
Precor’s Queenax rig is being used to create fusion fitness set-ups / Photo: Precor
Ben Hackney-Williams
Myzone
Photo: Myzone

I love innovations from fitness professionals that know which elements of workouts and delivery methods complement each other best.

Myzone has created the MZ-Remote+ platform, which is a timetable of live and professionally produced classes integrating heart rate feedback on-screen.

Whether it’s cardio, boxing, HIIT, yoga, or strength sessions, operators can implement a timetable of hybrid fitness activities that allows them to meet members where they want to be.

I can’t wait for the first Cardio Club to land, where a PT is leading a class full of people in the gym, at home and outside, all putting in the effort together – running, cycling, circuit training, and simply moving, with their heart rate recording on their chest, arm, or wrist. That’s the best example of fusion fitness I could imagine.

Operators can implement a timetable of hybrid fitness that allows them to meet members where they want to be
Myzone has launched the MZ-Remote+ which enables heart rate recording anywhere / photo: Myzone
Richard Sheen
Pulse Fitness
photo: Pulse Fitness

We’ve developed Trakk, an app enabling operators to stay connected to members, wherever they exercise, by setting personalised goals to keep them engaged.

The app offers access to a library of 150 free, curated workout videos. Users can also devise their own workouts and use ready-made workout plans.

Trakk connects wearables and mobile devices with access control, payments, interactions with equipment and bookings to aid retention and increase secondary spend.

Technology is transforming the fitness industry and the fusion between in-gym and at-home workouts is here to stay. By integrating with Trakk, operators can create personalised programming for members.

Better programming and a more holistic approach provides added value, keeping members motivated and connected.

The Trakk app enables operators to stay connected to members wherever they choose to exercise
The Trakk app from Pulse Fitness connects members with essential services / photo: Pulse Fitness
Paul Ferris
Speedflex
photo: Speedflex

Speedflex falls into the fusion fitness category, combining strength and HIIT training.

The USP of Speedflex is its inclusivity. A free motion bar generates personalised resistance, so every participant – from professional athletes to deconditioned people – can train at their optimum level.

Regardless of age or fitness level, all participants in the same session are getting the same great workout. There aren’t many concepts on the market that can be offered to an operator’s entire membership base, but Speedflex ticks that box.

As our industry opens up, concepts such as Speedflex are well placed to help members ease back in by allowing participants to work out at a high intensity while keeping the impact low.

Many won’t have been in a gym environment in a while, so it’s important for operators to be mindful of this and have the right programming in place.

Regardless of age or fitness level, all participants are getting the same great workout
Exercisers do their entire workout on the same machine, which offers accommodating resistance / photo: Speedflex
Anoushka Moore
Life Fitness
photo: Life Fitness

ICG Connect is a friendly, competition-based indoor cycling experience delivered through a ‘Coach by Colour’ system which gives everyone an equal chance to contribute and maximise their workout.

The ICG Connect digital platform delivers data visualisation and gaming by tracking group cycle performance and providing team competition, while also celebrating individual achievement.

Working as teams within the whole group or competing as individuals, coaches can use ICG Connect to keep sessions fun, fresh, and immersive.

Indoor cycling has become a place where many feel comfortable exercising and the features in ICG Connect turns a cycle class into an immersive and engaging group exercise event.

After a year of separation, a connected indoor cycling experience is an undeniable hook with enormous potential for any club.

The more welcoming, inclusive, and accessible fitness is, the better for everyone
ICG Connect from Life Fitness turns group cycling into an immersive event / photo: Life Fitness
Martin Franklin
CEO, Les Mills Europe
photo: Les Mills

Fusion fitness – combining gym and home routines – is here to stay and now’s a good time for clubs that haven’t tried livestreaming to give it a go.

The live experience is best, but livestreaming comes a close second, as it brings ‘in the moment’ energy and maintains the important connection between instructors and members.

We’ve pulled together digital, live streaming and outdoor options to create our Ultimate Group Fitness Solution. This 360 degree package is designed to support clubs’ recovery, by combining at-home and digital to keep members engaged, while priming them to return to live classes as the sector recovers.

Now’s a good time for clubs that haven’t tried livestreaming to give it a go
The Ultimate Group Fitness Solution from Les Mills fuses digital, live streaming and outdoor / photo: Les Mills
LATEST NEWS
JD Gyms acquires Simply Gym as it targets 100 locations
The JD Gyms Group has completed a deal to acquire Simply Gym from Bay Leisure. The deal comprises four gyms: one in Greater London and three in South Wales.
Baz Moffat gets 'sweat equity' backing from Priya Oberoi to drive the growth of The Well HQ
Women’s health specialist, The Well HQ, has secured 'sweat equity' backing from Priya Oberoi, founder of venture capitalists, Goddess Gaia Ventures, who will take on a senior advisory role with the business.
Peloton buys time for a turnaround with US$1 billion loan
Peloton has secured a critical US$1bn five-year loan to shore up its finances.
Dean Kowarski, global CEO of Virgin Active, will keynote at HCM Summit 2024
Leisure Media has added another heavyweight to its line-up of CEOs for its inaugural HCM Summit this October. Dean Kowarski will talk about the intersection of fitness and nutrition.
Empowered Brands takes on Fit+ master franchise for UK and Ireland
Empowered Brands has signed a deal with European staffless gym chain, Fit+, to be the master franchisor in the UK and Ireland.
PureGym hits the two million member milestone and targets 200 more locations in Europe in next four years
Speaking in the HCM Handbook 2024-2025, which will be out next month, PureGym managing director, Rebecca Passmore, says the company is on track to deliver on its global expansion plans.
1Rebel plans expansion following cash injection from Imbiba
Leisure, lifestyle, wellness and entertainment growth investor, Imbiba, has invested in boutique gym brand, 1Rebel's holding company, One Rebel Ltd, after closing a £90 million fund.
PILAT3S to debut in ClubSportive, Amsterdam
Urban Gym Group will launch PILAT3S at ClubSportive in Amsterdam next month, to create a boutique-in-gym experience.
Cedric Bryant is the new CEO at The American Council on Exercise
Dr Cedric Bryant takes up the new position on 1 July, following on from Scott Goudeseune who has been ACE CEO for more than 15 years, overseeing significant growth.
UK Active and Savanta launch quarterly consumer engagement insight
Improving physical strength and fitness, mental health and confidence are the main reasons for joining a health club, while cost, time and motivation are the main reasons for leaving.
Snap Fitness' holding company – Lift Brands – is up for sale
Speaking to HCM, global CEO of Lift Brands, Ty Menzies, has confirmed that the company –  owner of Snap Fitness and Fitness On Demand – is up for sale.
Planet Fitness increases price of basic membership for first time in over 20 years
Planet Fitness has announced the repurchase of 314,000 shares at a rate of US$20 million. The Class A common stocks were repurchased and retired, using cash.
+ More news   
 
FEATURED SUPPLIERS

Phil Heath, 7x Mr Olympia, shares machine-only leg workout routine
Phil Heath, professional athlete, bodybuilder and 7x Mr. Olympia, has fielded a lot of questions about bodybuilding without machines. Should bodybuilders be limited to just free weights? Why? [more...]

Group exercise complaints now a thing of the past for Reynolds Group
Complaints about group exercise have become a thing of the past for the Reynolds Group thanks to its partnership with CoverMe, a digital platform that simplifies group exercise and PT management for clubs and instructors. [more...]
+ More featured suppliers  
COMPANY PROFILES
Perfect Gym Solutions S.A.

Perfect Gym is a global software provider specialising in fitness and recreation facility management [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

30-30 May 2024

Forum HOTel&SPA

Four Seasons Hotel George V, Paris, France
30 May - 02 Jun 2024

Rimini Wellness

Rimini Exhibition Center, Rimini, Italy
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS