POST YOUR JOB ONLINE
Free ezine/digital edition sign up
Jobs   News   Features   Video    Products   Magazine      Advertise  
Supplier showcase
The personal touch - Physical Company

SIX3NINE opened its second London studio in August, and will continue to partner with Physical Company as it aims to open up to five studios across the city


When personal training brand SIX3NINE – operating in London’s Covent Garden since 2012 – decided to open its second London-based studio, it turned to Physical Company to help replicate the atmosphere and brand of its inaugural site.

SIX3NINE’s Dan Baldwin explains: “It wasn’t just about bringing across the décor and logo, although Physical Company absolutely delivered here through custom-branded equipment, it was about ensuring the whole place feels like the first site: the flow between equipment, the floor space, the cool selection of kit.”

Innovative design helped achieve this goal. “For example, building squat racks and Olympic lifting platforms into the floor has created a seamless flow around the gym,” says Baldwin.

Crucially, Baldwin also wanted smaller equipment to be as multi-functional as possible, given the one big difference between site one and this new site off Liverpool Street: the addition of a studio for group exercise and small group training. “Having equipment that can be moved from one area to another, and that has more than one function, is very useful,” he says.

‘Brilliant’ storage
Storage was another key requirement, as Baldwin explains: “Our training focuses on free weights and bodyweight, teaching clients to better use their bodies through everyday movements.

“To reinforce the idea that your body is the equipment, we wanted people’s first reaction to be: ‘Where’s all the kit?’ Physical Company’s storage solutions are brilliant in this respect, seamlessly blending our equipment into the background when not in use.”

He continues: “But what really stood out, and the reason we would definitely work with Physical again for future sites, was the customer service. From our first meeting, it was such an easy relationship: the way they handled our account and our needs was so personal and so responsive.”

Physical Company sales and marketing director James Anderson comments: “With its focus on quality – on creating the best possible space to support its training ethos – it has been an absolute pleasure to work with SIX3NINE on this project. We very much look forward to supporting the team as the brand continues to grow.”

“What really stood out, and the reason we would definitely work with Physical again, was the customer service”
Dan Baldwin, SIX3NINE

“It has been a pleasure to work with SIX3NINE on creating the best possible space to support its training ethos”
James Anderson, Physical Company

Physical kit list
SIX3NINE Gun Street, London

• Custom turf track

• Ecore Monster flooring

• Integrated lifting platforms

• Bespoke Exigo rig with two squat stations

• Wall-mounted squat station

• 2 x Exigo DAPs

• 8mm flooring

• Free weights and functional kit: plyo boxes, PBX bags, slam balls, bars, rubber bumpers, dumbbells, Pump sets

• Storage units

• Custom-branded benches

FEATURED SUPPLIERS

Power Plate kicks off campaign to support fitness industry deliver health and wellness in one solution
Power Plate, the global leader in whole-body vibration training equipment, is encouraging its community to stay fighting fit this winter with a campaign intended to encourage comfort and confidence, as well as boosting health and wellness. [more...]

Matrix takes its partnership with Renault Sport racing team up a gear
Matrix Fitness, the commercial brand of Johnson Health Tech, has announced the renewal of its long term partnership with the Renault F1 Team. [more...]
COMPANY PROFILES
Safe Space Lockers

[more...]
+ More profiles  
CATALOGUE GALLERY
 
+ More catalogues  

VIDEO GALLERY

FreeMotion Fitness - Freemotion FUSION Team Training
The High-Intensity Cardio-Strength Training. Find out more...
+ More videos  

DIRECTORY
+ More directory  
DIARY

 

03-06 Nov 2020

Spa and Wellness International Congress

DoubleTree by Hilton Hotel, Minsk, Belarus
03-06 Nov 2020

Piscina & Wellness Forum

Online,
+ More diary  
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
HCM
LEISURE OPPORTUNITIES
HEALTH CLUB HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2020
Jobs   News   Products   Magazine
Supplier showcase
The personal touch - Physical Company

SIX3NINE opened its second London studio in August, and will continue to partner with Physical Company as it aims to open up to five studios across the city


When personal training brand SIX3NINE – operating in London’s Covent Garden since 2012 – decided to open its second London-based studio, it turned to Physical Company to help replicate the atmosphere and brand of its inaugural site.

SIX3NINE’s Dan Baldwin explains: “It wasn’t just about bringing across the décor and logo, although Physical Company absolutely delivered here through custom-branded equipment, it was about ensuring the whole place feels like the first site: the flow between equipment, the floor space, the cool selection of kit.”

Innovative design helped achieve this goal. “For example, building squat racks and Olympic lifting platforms into the floor has created a seamless flow around the gym,” says Baldwin.

Crucially, Baldwin also wanted smaller equipment to be as multi-functional as possible, given the one big difference between site one and this new site off Liverpool Street: the addition of a studio for group exercise and small group training. “Having equipment that can be moved from one area to another, and that has more than one function, is very useful,” he says.

‘Brilliant’ storage
Storage was another key requirement, as Baldwin explains: “Our training focuses on free weights and bodyweight, teaching clients to better use their bodies through everyday movements.

“To reinforce the idea that your body is the equipment, we wanted people’s first reaction to be: ‘Where’s all the kit?’ Physical Company’s storage solutions are brilliant in this respect, seamlessly blending our equipment into the background when not in use.”

He continues: “But what really stood out, and the reason we would definitely work with Physical again for future sites, was the customer service. From our first meeting, it was such an easy relationship: the way they handled our account and our needs was so personal and so responsive.”

Physical Company sales and marketing director James Anderson comments: “With its focus on quality – on creating the best possible space to support its training ethos – it has been an absolute pleasure to work with SIX3NINE on this project. We very much look forward to supporting the team as the brand continues to grow.”

“What really stood out, and the reason we would definitely work with Physical again, was the customer service”
Dan Baldwin, SIX3NINE

“It has been a pleasure to work with SIX3NINE on creating the best possible space to support its training ethos”
James Anderson, Physical Company

Physical kit list
SIX3NINE Gun Street, London

• Custom turf track

• Ecore Monster flooring

• Integrated lifting platforms

• Bespoke Exigo rig with two squat stations

• Wall-mounted squat station

• 2 x Exigo DAPs

• 8mm flooring

• Free weights and functional kit: plyo boxes, PBX bags, slam balls, bars, rubber bumpers, dumbbells, Pump sets

• Storage units

• Custom-branded benches

LATEST NEWS
Basic-Fit trading update shows operator planning 348 more clubs by end of 2022
Europe's largest gym chain, Basic-Fit, has published its trading update for the first nine months of 2020, showing a strong cash position and increases in membership and clubs numbers.
The Refinery harnesses augmented reality to launch avatar-based PT service
Boutique operator, The Refinery E9, has launched a personal trainer (PT) service with a twist, by offering customers the opportunity to take part in exercise sessions led by an avatar.
Lockdown's full impact on participation revealed by Sport England's new Active Lives results
Gains made getting people more physically active over the last few years were all but 'cancelled out' during the first seven weeks of lockdown, according to Sport England.
Cash boost for Northern Ireland in landmark VAT case
Mid Ulster District Council (MUDC) in Northern Ireland has won a landmark VAT case, which could see councils in the country receive a multi-million pound payday.
UK leisure centres can bid for £100m of government support
The UK government has pledged to invest £100m in supporting public leisure centres this winter, as part of a £1bn additional support package for local councils.
Gyms in Liverpool win fight to reopen after tense standoff
Gyms in Liverpool have been given the go-ahead to reopen, following a dramatic week of negotiations.
BMF pivots to franchising, puts original business through a CVA and appoints Mike Evans to drive global expansion
Be Military Fit (BMF) has completed a restructuring project, designed to transform the outdoor fitness provider from a centrally-led company into a franchise business.
Rod Hill signs énergie Fitness master franchise deal for Spain – plans 75 gyms
Rod Hill, former president of TRIB3 and director general of Anytime Fitness Iberia, has signed a master franchise agreement with énergie Fitness to develop 75 clubs in Spain over the next 10 years.
Preventable lifestyle diseases are driving COVID-19 and we need a radical change of direction to deal with it, says The Lancet
Persistent and rising levels of lifestyle disease across the world have exacerbated the effects of the COVID-19 pandemic, according to Richard Horton, editor-in-chief of The Lancet.
Breaking: Gyms can stay open in tier 3 areas
In breaking news, HCM understands the UK government has removed gyms and fitness facilities from the baseline measures for future tier 3 closures.
Globally, nearly 70 per cent of gym members have returned so far
Globally, gyms on average, seen nearly 70 per cent of their pre-lockdown members return to their facilities since re-opening their doors.
Gyms WILL stay open in Lancashire as it goes into tier 3 lockdown
A UK government U-turn – just announced – will see gyms staying open in Lancashire as the county goes into tier 3 lockdown.
+ More news   
 
FEATURED SUPPLIERS

Power Plate kicks off campaign to support fitness industry deliver health and wellness in one solution
Power Plate, the global leader in whole-body vibration training equipment, is encouraging its community to stay fighting fit this winter with a campaign intended to encourage comfort and confidence, as well as boosting health and wellness. [more...]

Matrix takes its partnership with Renault Sport racing team up a gear
Matrix Fitness, the commercial brand of Johnson Health Tech, has announced the renewal of its long term partnership with the Renault F1 Team. [more...]
COMPANY PROFILES
Safe Space Lockers

[more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

VIDEO GALLERY

FreeMotion Fitness - Freemotion FUSION Team Training
The High-Intensity Cardio-Strength Training. Find out more...
+ More videos  

DIRECTORY
+ More directory  
DIARY

 

03-06 Nov 2020

Spa and Wellness International Congress

DoubleTree by Hilton Hotel, Minsk, Belarus
03-06 Nov 2020

Piscina & Wellness Forum

Online,
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2020

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS