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Promotional feature
Technogym - Build New Training Experiences with Technogym in 2020

Fusing great kit with tailored workouts and cutting edge technology, Technogym products create peak experiences for members


At the heart of any successful fitness community is a brand that truly understands its people’s goals.

Club 4.0, which Technogym launched at IHRSA, helps operators innovate, with compelling content and all-new classes.

Combining exciting equipment, digital innovation and training programmes, Club 4.0 helps operators provide a different fitness experience for each customer.

Club 4.0 training formats
Technogym offers a range of training formats through Club 4.0, including Skillrow, Skillbike and Skillmill HIIT, as well as Biocircuit, Skillrun Class and Bootcamp.

Trainers benefit from Club 4.0, too, as the user-friendly app means they can quickly set up classes, and manage logistics, including scheduling classes and selecting music.

Club 4.0 formats focus on the needs of the end user, by helping you make more of your available staff, space and time to create programmes which resonate.

One of the unique aspects of Club 4.0 is its use of digital. Technogym utilise the mywellness cloud digital platform to offer class formats that connect all products and programmes seamlessly.

Evolution of the gym floor
Personalised training experiences are still a key way to attract and retain customers, but they now also provide a crucial opportunity to drive revenue streams and build strong communities.

Savvy operators are using Club 4.0 formats to transform the gym floor experience. The technology can help you create a dedicated space in your facility, or develop a standalone studio to maximise the use of your square footage.

This flexibility means you can deliver personalised fitness experiences aligned with your business objectives.

Make an impact with Club 4.0 from Technogym
Market competition from boutique operators mean we all need to think outside the box to differentiate our offering. Club 4.0 formats does this by focusing first on the needs of your end user, then helping you make more of your staff, space, and time.

Ready to launch a successful new club format?
Technogym provides support during the roll-out of any new format, so you can maximise its implementation and success.

To find out more about the many ways you could deliver a Club 4.0 experience, to your members, contact Technogym today on 01344 300236 or email [email protected]

CASE STUDY 1
Skillrow and Skillbike classes at Your Space

Your Space has transformed its offering at three of the clubs in its portfolio – Pontefract, Metrodome and Hoyland leisure centres. “We wanted to create a format around two core pieces of equipment that are non-intimidating and innovative," says head of fitness, Tom Galvin.

"The Skill Line meets this criteria perfectly, as the athletic training capability means members are pushed to develop their skills and technique."

"Skillrow Class gives members the chance to row and compete together, while the gamification element offers enjoyment and enables training in a more interactive way.

"By creating a small group exercise format, we encourage community and being part of a team, while dedicated social areas bring out people's inner athlete, enabling them to perform a great workout on a piece of equipment they feel comfortable on in a fun, lively space."

Your Space has embraced the Technogym 4.0 offering
CASE STUDY 2
Macclesfield Leisure Centre

Biocircuit at Macclesfield Leisure Centre was one of the first UK sites to launch Biocircuit, introducing a workout that challenges and engages all members.

“Everybody at Macclesfield Leisure Centre is thrilled about the launch of Biocircuit," says Paul Winrow, director of sport and operations at Everybody Sport and Recreation. "The introduction of this new product has allowed us to offer something new and exciting to our members. "As a charity, our aim is to continuously provide new and innovative fitness technology alongside our key mission, 'Leisure for Life'”, he explains.

"Biocircuit is evidence of this, as whatever the goal of our members – from athletes looking to enhance their training, to people on our health and wellbeing programmes who are looking for a safe way to stay fit and active – Biocircuit has benefits for everyone and as a result, is proving to be hugely popular, right across the board."

Macclesfield Leisure Centre, run by Everyone Sport and Recreation, has introduced Biocircuit from Technogym
CASE STUDY 3
Skill Line Classes at Odyssey Health Club

Odyssey Health Club has undergone a gym floor transformation with the introduction of classes and gym floor zones, including, Skillbike Class, Skillrun Class and Skillrow Class.

"By creating pockets of activity around particular zones of equipment, we increased engagement for different demographics and member goals," says Ian Richards, director at Odyssey. "The introduction of Skill Line has also prompted us to change the way we deliver inductions and feedback shows people appreciate knowing how much they can do on the equipment.

For example, Skillbike Class we run three different class types on the gym floor: Climb for strength and stamina, Intervals for high intensity and Race for competition. With Skill Line zones we can host classes, engage and demystify exercises, so more members give things a go.”

Odyssey has had great takeup from members
FEATURED SUPPLIERS

Group exercise complaints now a thing of the past for Reynolds Group
Complaints about group exercise have become a thing of the past for the Reynolds Group thanks to its partnership with CoverMe, a digital platform that simplifies group exercise and PT management for clubs and instructors. [more...]

Places Leisure successfully launches myFitApp to enhance member experience
Places Leisure is a leading leisure centre operator with a mission to create active places and healthy people for communities to thrive. [more...]
+ More featured suppliers  
COMPANY PROFILES
Perfect Gym Solutions S.A.

Perfect Gym is a global software provider specialising in fitness and recreation facility management [more...]
Orbit4

Orbit4 is the ultimate software solution for operators to manage their fitness facility. [more...]
+ More profiles  
CATALOGUE GALLERY
 
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

30-30 May 2024

Forum HOTel&SPA

Four Seasons Hotel George V, Paris, France
30 May - 02 Jun 2024

Rimini Wellness

Rimini Exhibition Center, Rimini, Italy
+ More diary  
 
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©Cybertrek 2024
Get HCM digital magazine and ezines FREE
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Jobs    News   Products   Magazine
Promotional feature
Technogym - Build New Training Experiences with Technogym in 2020

Fusing great kit with tailored workouts and cutting edge technology, Technogym products create peak experiences for members


At the heart of any successful fitness community is a brand that truly understands its people’s goals.

Club 4.0, which Technogym launched at IHRSA, helps operators innovate, with compelling content and all-new classes.

Combining exciting equipment, digital innovation and training programmes, Club 4.0 helps operators provide a different fitness experience for each customer.

Club 4.0 training formats
Technogym offers a range of training formats through Club 4.0, including Skillrow, Skillbike and Skillmill HIIT, as well as Biocircuit, Skillrun Class and Bootcamp.

Trainers benefit from Club 4.0, too, as the user-friendly app means they can quickly set up classes, and manage logistics, including scheduling classes and selecting music.

Club 4.0 formats focus on the needs of the end user, by helping you make more of your available staff, space and time to create programmes which resonate.

One of the unique aspects of Club 4.0 is its use of digital. Technogym utilise the mywellness cloud digital platform to offer class formats that connect all products and programmes seamlessly.

Evolution of the gym floor
Personalised training experiences are still a key way to attract and retain customers, but they now also provide a crucial opportunity to drive revenue streams and build strong communities.

Savvy operators are using Club 4.0 formats to transform the gym floor experience. The technology can help you create a dedicated space in your facility, or develop a standalone studio to maximise the use of your square footage.

This flexibility means you can deliver personalised fitness experiences aligned with your business objectives.

Make an impact with Club 4.0 from Technogym
Market competition from boutique operators mean we all need to think outside the box to differentiate our offering. Club 4.0 formats does this by focusing first on the needs of your end user, then helping you make more of your staff, space, and time.

Ready to launch a successful new club format?
Technogym provides support during the roll-out of any new format, so you can maximise its implementation and success.

To find out more about the many ways you could deliver a Club 4.0 experience, to your members, contact Technogym today on 01344 300236 or email [email protected]

CASE STUDY 1
Skillrow and Skillbike classes at Your Space

Your Space has transformed its offering at three of the clubs in its portfolio – Pontefract, Metrodome and Hoyland leisure centres. “We wanted to create a format around two core pieces of equipment that are non-intimidating and innovative," says head of fitness, Tom Galvin.

"The Skill Line meets this criteria perfectly, as the athletic training capability means members are pushed to develop their skills and technique."

"Skillrow Class gives members the chance to row and compete together, while the gamification element offers enjoyment and enables training in a more interactive way.

"By creating a small group exercise format, we encourage community and being part of a team, while dedicated social areas bring out people's inner athlete, enabling them to perform a great workout on a piece of equipment they feel comfortable on in a fun, lively space."

Your Space has embraced the Technogym 4.0 offering
CASE STUDY 2
Macclesfield Leisure Centre

Biocircuit at Macclesfield Leisure Centre was one of the first UK sites to launch Biocircuit, introducing a workout that challenges and engages all members.

“Everybody at Macclesfield Leisure Centre is thrilled about the launch of Biocircuit," says Paul Winrow, director of sport and operations at Everybody Sport and Recreation. "The introduction of this new product has allowed us to offer something new and exciting to our members. "As a charity, our aim is to continuously provide new and innovative fitness technology alongside our key mission, 'Leisure for Life'”, he explains.

"Biocircuit is evidence of this, as whatever the goal of our members – from athletes looking to enhance their training, to people on our health and wellbeing programmes who are looking for a safe way to stay fit and active – Biocircuit has benefits for everyone and as a result, is proving to be hugely popular, right across the board."

Macclesfield Leisure Centre, run by Everyone Sport and Recreation, has introduced Biocircuit from Technogym
CASE STUDY 3
Skill Line Classes at Odyssey Health Club

Odyssey Health Club has undergone a gym floor transformation with the introduction of classes and gym floor zones, including, Skillbike Class, Skillrun Class and Skillrow Class.

"By creating pockets of activity around particular zones of equipment, we increased engagement for different demographics and member goals," says Ian Richards, director at Odyssey. "The introduction of Skill Line has also prompted us to change the way we deliver inductions and feedback shows people appreciate knowing how much they can do on the equipment.

For example, Skillbike Class we run three different class types on the gym floor: Climb for strength and stamina, Intervals for high intensity and Race for competition. With Skill Line zones we can host classes, engage and demystify exercises, so more members give things a go.”

Odyssey has had great takeup from members
LATEST NEWS
JD Gyms acquires Simply Gym as it targets 100 locations
The JD Gyms Group has completed a deal to acquire Simply Gym from Bay Leisure. The deal comprises four gyms: one in Greater London and three in South Wales.
Baz Moffat gets 'sweat equity' backing from Priya Oberoi to drive the growth of The Well HQ
Women’s health specialist, The Well HQ, has secured 'sweat equity' backing from Priya Oberoi, founder of venture capitalists, Goddess Gaia Ventures, who will take on a senior advisory role with the business.
Peloton buys time for a turnaround with US$1 billion loan
Peloton has secured a critical US$1bn five-year loan to shore up its finances.
Dean Kowarski, global CEO of Virgin Active, will keynote at HCM Summit 2024
Leisure Media has added another heavyweight to its line-up of CEOs for its inaugural HCM Summit this October. Dean Kowarski will talk about the intersection of fitness and nutrition.
Empowered Brands takes on Fit+ master franchise for UK and Ireland
Empowered Brands has signed a deal with European staffless gym chain, Fit+, to be the master franchisor in the UK and Ireland.
PureGym hits the two million member milestone and targets 200 more locations in Europe in next four years
Speaking in the HCM Handbook 2024-2025, which will be out next month, PureGym managing director, Rebecca Passmore, says the company is on track to deliver on its global expansion plans.
1Rebel plans expansion following cash injection from Imbiba
Leisure, lifestyle, wellness and entertainment growth investor, Imbiba, has invested in boutique gym brand, 1Rebel's holding company, One Rebel Ltd, after closing a £90 million fund.
PILAT3S to debut in ClubSportive, Amsterdam
Urban Gym Group will launch PILAT3S at ClubSportive in Amsterdam next month, to create a boutique-in-gym experience.
Cedric Bryant is the new CEO at The American Council on Exercise
Dr Cedric Bryant takes up the new position on 1 July, following on from Scott Goudeseune who has been ACE CEO for more than 15 years, overseeing significant growth.
UK Active and Savanta launch quarterly consumer engagement insight
Improving physical strength and fitness, mental health and confidence are the main reasons for joining a health club, while cost, time and motivation are the main reasons for leaving.
Snap Fitness' holding company – Lift Brands – is up for sale
Speaking to HCM, global CEO of Lift Brands, Ty Menzies, has confirmed that the company –  owner of Snap Fitness and Fitness On Demand – is up for sale.
Planet Fitness increases price of basic membership for first time in over 20 years
Planet Fitness has announced the repurchase of 314,000 shares at a rate of US$20 million. The Class A common stocks were repurchased and retired, using cash.
+ More news   
 
FEATURED SUPPLIERS

Group exercise complaints now a thing of the past for Reynolds Group
Complaints about group exercise have become a thing of the past for the Reynolds Group thanks to its partnership with CoverMe, a digital platform that simplifies group exercise and PT management for clubs and instructors. [more...]

Places Leisure successfully launches myFitApp to enhance member experience
Places Leisure is a leading leisure centre operator with a mission to create active places and healthy people for communities to thrive. [more...]
+ More featured suppliers  
COMPANY PROFILES
Perfect Gym Solutions S.A.

Perfect Gym is a global software provider specialising in fitness and recreation facility management [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

30-30 May 2024

Forum HOTel&SPA

Four Seasons Hotel George V, Paris, France
30 May - 02 Jun 2024

Rimini Wellness

Rimini Exhibition Center, Rimini, Italy
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

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