Keepme revolutionises the approach to member retention, says Ian Mullane
Ian Mullane
Keepme, a new AI tool for health clubs, is set to increase member retention for gyms.
It provides an intelligence-based approach to member-retention and works by analysing individual member data. That data is then applied to an algorithm which generates a score showing the member’s risk of leaving.
The algorithm is capable of identifying patterns of behaviour which correlate with membership exits, and is designed to provide operators with in-depth and actionable insights, enabling them to re-engage the member to prevent the loss.
"We’ve designed the Keepme tool to revolutionise the approach to keeping customers and maximising revenue streams effectively"
Stats published by IHRSA show that member subscriptions generate more than 80 per cent of the fitness industry’s revenue, reportedly worth £68bn.
With annual membership retention at less than 60 per cent it is vital that clubs have retention strategies in place.
Ian Mullane, Keepme founder, says: “Membership retention is one of the most resource -intensive and time consuming to manage. That’s why we’ve designed the Keepme tool – to revolutionise the approach to keeping customers.”
fitness-kit.net keyword: KEEPME
Keepme predicts member’s risk of leaving
Archery training tool, RecoveRing, unites functionality and education, says Su-Mi Kim
Su-Mi Kim
RecoveRing, a South-Korean company specialising in fitness education and products, has created a tool, also called RecoveRing, to help relax the muscles, improve balance and increase range of motion.
An archery training tool, the RecoveRing is essentially a moulded wooden hoop featuring a number of curves and edges that can be used for multiple purposes, each relating to a different stage in archery.
Pulling relieves tension in the muscles and improves circulation, while holding can enhance range of motion and improve strength and mobility. Releasing reduces muscle pain and fatigue. It can also be used in massage to aid muscle recovery following a workout.
"We believe that fitness equipment must be accompanied by education, so we didn’t launch the product until the system was fully developed" -
Su-Mi Kim
Additionally, the company, which was founded by Su-Mi Kim in 2009, has developed an education programme to teach users how to get the most out of the RecoveRing.
Kim says: “We believe that fitness equipment must be accompanied by education, so we didn’t launch the product until the system was fully developed and we strive to educate experts and general users through the content we create,” she adds.
fitness-kit.net keyword: RECOVERING
RecoveRing can be used to increase range of motion
Jordan HIIT Bench combines unique programming with storage solutions, says Neil Jordan
Neil Jordan
Jordan Fitness, a UK-based supplier of fitness equipment, has launched its new HIIT Bench, a multi-use workout bench which serves as a functional workout training station, weight bench, plyo box and storage unit.
As a standard, each bench is capable of storing five sets of dumbbells, two kettlebells, a medicine ball and smaller items, such as skipping ropes, power bands and aerobic resistance bands.
Designed and made in the UK, the HIIT Bench is as solution for smaller boutique gyms and studios, where space is at a premium, but can also be used in larger gyms and workout spaces.
"We wanted to create something really special using local British manufacturers" - Neil Jordan
The HIIT Bench is also customisable, giving operators the opportunity to add their logo and select the colour they want.
Neil Jordan, founder and chair of Jordan Fitness, says: “We wanted to create something really special using local British manufacturers.
“With our gyms and franchise directors demanding storage solutions and unique programming for their clubs, the opportunity to bring the two together just made sense.”
fitness-kit.net keyword: JORDAN FITNESS
The bench is a functional workout training station
Firstbeat Lifestyle Assessment the ‘key to reducing stress’, says Toby Murray
Toby Murray
Firstbeat, a Finnish company specialising in performance analytics, has developed the Firstbeat Lifestyle Assessment, which uses a Heart Rate Variability (HRV) – the time interval in milliseconds between consecutive heartbeats – to offer participants a snapshot of their stress reactions and help them to manage stress recovery.
Participants wear a HRV monitoring device which, over the course of three days, measures their stress reactions, physical activity levels, daytime recovery and sleep patterns. A comprehensive report, delivered by a consultant, gives users a clear idea of how they can improve their stress-recovery balance.
Understanding their HRV gives participants an insight into the way their body functions, and how it reacts to everyday life. Firstbeat’s assessment uses this information to map stress, recovery and exercise performance. A report based on these findings is delivered during a consultation with a Firstbeat Assessor. Quarterly retests are recommended to track progress.
"The key to reducing stress and improving general wellbeing lies in understanding how your body reacts to certain triggers" -
Toby Murray
The test has recently become available in the UK, with organisations such as the NHS adopting it to help reduce stress levels in their staff.
Toby Murray, director of Wellness Services at Firstbeat UK, says: “The key to reducing stress and improving general wellbeing lies in understanding how your body reacts to certain triggers. By measuring HRV, our technology gives a breakdown of the effects of daily activities on the body, providing an overall lifestyle assessment of general wellbeing.”
“Once you can physically see the visual impact of these stressors, you can put in place measures to tackle stress and keep your mind and body functioning as best as possible to achieve optimum health,” Murray adds.
As one of the most energy-intensive industries in the UK, leisure facilities face a critical
challenge in balancing net zero goals, funding and increased costs. [more...]
Experience the pinnacle of fitness and luxury at the premier industry event, Sibec EMEA, set
against the breathtaking backdrop of the Fairmont Monte Carlo this Autumn. [more...]
Keepme revolutionises the approach to member retention, says Ian Mullane
Ian Mullane
Keepme, a new AI tool for health clubs, is set to increase member retention for gyms.
It provides an intelligence-based approach to member-retention and works by analysing individual member data. That data is then applied to an algorithm which generates a score showing the member’s risk of leaving.
The algorithm is capable of identifying patterns of behaviour which correlate with membership exits, and is designed to provide operators with in-depth and actionable insights, enabling them to re-engage the member to prevent the loss.
"We’ve designed the Keepme tool to revolutionise the approach to keeping customers and maximising revenue streams effectively"
Stats published by IHRSA show that member subscriptions generate more than 80 per cent of the fitness industry’s revenue, reportedly worth £68bn.
With annual membership retention at less than 60 per cent it is vital that clubs have retention strategies in place.
Ian Mullane, Keepme founder, says: “Membership retention is one of the most resource -intensive and time consuming to manage. That’s why we’ve designed the Keepme tool – to revolutionise the approach to keeping customers.”
fitness-kit.net keyword: KEEPME
Keepme predicts member’s risk of leaving
Archery training tool, RecoveRing, unites functionality and education, says Su-Mi Kim
Su-Mi Kim
RecoveRing, a South-Korean company specialising in fitness education and products, has created a tool, also called RecoveRing, to help relax the muscles, improve balance and increase range of motion.
An archery training tool, the RecoveRing is essentially a moulded wooden hoop featuring a number of curves and edges that can be used for multiple purposes, each relating to a different stage in archery.
Pulling relieves tension in the muscles and improves circulation, while holding can enhance range of motion and improve strength and mobility. Releasing reduces muscle pain and fatigue. It can also be used in massage to aid muscle recovery following a workout.
"We believe that fitness equipment must be accompanied by education, so we didn’t launch the product until the system was fully developed" -
Su-Mi Kim
Additionally, the company, which was founded by Su-Mi Kim in 2009, has developed an education programme to teach users how to get the most out of the RecoveRing.
Kim says: “We believe that fitness equipment must be accompanied by education, so we didn’t launch the product until the system was fully developed and we strive to educate experts and general users through the content we create,” she adds.
fitness-kit.net keyword: RECOVERING
RecoveRing can be used to increase range of motion
Jordan HIIT Bench combines unique programming with storage solutions, says Neil Jordan
Neil Jordan
Jordan Fitness, a UK-based supplier of fitness equipment, has launched its new HIIT Bench, a multi-use workout bench which serves as a functional workout training station, weight bench, plyo box and storage unit.
As a standard, each bench is capable of storing five sets of dumbbells, two kettlebells, a medicine ball and smaller items, such as skipping ropes, power bands and aerobic resistance bands.
Designed and made in the UK, the HIIT Bench is as solution for smaller boutique gyms and studios, where space is at a premium, but can also be used in larger gyms and workout spaces.
"We wanted to create something really special using local British manufacturers" - Neil Jordan
The HIIT Bench is also customisable, giving operators the opportunity to add their logo and select the colour they want.
Neil Jordan, founder and chair of Jordan Fitness, says: “We wanted to create something really special using local British manufacturers.
“With our gyms and franchise directors demanding storage solutions and unique programming for their clubs, the opportunity to bring the two together just made sense.”
fitness-kit.net keyword: JORDAN FITNESS
The bench is a functional workout training station
Firstbeat Lifestyle Assessment the ‘key to reducing stress’, says Toby Murray
Toby Murray
Firstbeat, a Finnish company specialising in performance analytics, has developed the Firstbeat Lifestyle Assessment, which uses a Heart Rate Variability (HRV) – the time interval in milliseconds between consecutive heartbeats – to offer participants a snapshot of their stress reactions and help them to manage stress recovery.
Participants wear a HRV monitoring device which, over the course of three days, measures their stress reactions, physical activity levels, daytime recovery and sleep patterns. A comprehensive report, delivered by a consultant, gives users a clear idea of how they can improve their stress-recovery balance.
Understanding their HRV gives participants an insight into the way their body functions, and how it reacts to everyday life. Firstbeat’s assessment uses this information to map stress, recovery and exercise performance. A report based on these findings is delivered during a consultation with a Firstbeat Assessor. Quarterly retests are recommended to track progress.
"The key to reducing stress and improving general wellbeing lies in understanding how your body reacts to certain triggers" -
Toby Murray
The test has recently become available in the UK, with organisations such as the NHS adopting it to help reduce stress levels in their staff.
Toby Murray, director of Wellness Services at Firstbeat UK, says: “The key to reducing stress and improving general wellbeing lies in understanding how your body reacts to certain triggers. By measuring HRV, our technology gives a breakdown of the effects of daily activities on the body, providing an overall lifestyle assessment of general wellbeing.”
“Once you can physically see the visual impact of these stressors, you can put in place measures to tackle stress and keep your mind and body functioning as best as possible to achieve optimum health,” Murray adds.
The Bannatyne Group says it has officially bounced back from the pandemic, with both turnover
and profits restored to pre-2020 levels in 2023, according to its year-end results.
Nuffield Health’s fourth annual survey, the Healthier Nation Index, has found people moved
slightly more in 2023 than 2022, but almost 75 per cent are still not meeting WHO guidelines.
Short-term incentives for exercise, such as using daily reminders, rewards or games, can lead
to sustained increases in activity according to new research.
With the launch of its 49th John Reed, RSG Group is looking for more opportunities for its high-
end brand in the US and Europe, but is pausing UK expansion.
Following three disrupted lockdown years, the European fitness market bounced back in 2023,
according to Deloitte and EuropeActive’s hot off the press European Health & Fitness Market
Report 2024.
Operator Circadian Trust has launched a five-year growth drive designed to
support health and wellbeing across South Gloucestershire, UK. The initiative
will see a £2.4m investment in its five Active Lifestyle Centres.
Norwegian health club operator, Treningshelse Holding, which owns the Aktiv365 and Family
Sports Club fitness chains, has acquired fellow Norwegian operator, Aktiv Trening.
The HCM team were busy at the recent FIBO Global Fitness event in Cologne, Germany,
distributing a special FIBO edition of HCM in support of the event as its global media
partner.
As one of the most energy-intensive industries in the UK, leisure facilities face a critical
challenge in balancing net zero goals, funding and increased costs. [more...]
Experience the pinnacle of fitness and luxury at the premier industry event, Sibec EMEA, set
against the breathtaking backdrop of the Fairmont Monte Carlo this Autumn. [more...]