Get HCM digital magazine and ezines FREE
Sign up here ▸
Jobs   News   Features   Products   Magazine      Advertise  
People profile
Alejandro González Iñárritu

Film director


At the 90th Academy Awards held in March this year, the Mexican film director Alejandro González Iñárritu – winner of best director Oscar for The Revenant in 2015 and for Birdman in 2014 – collected a special award for a virtual reality installation.

Special Oscar awards are rarely presented, but the Academy said Iñárritu was being honoured for Carne y Arena (Virtually present, Physically invisible) because the six-minute experience was “a visionary and powerful experience in storytelling”. It marks the first Oscar awarded to the medium of VR.

The director, writer and producer, whose other acclaimed films include Rudo y Cursi, 21 Grams and Babel, created Carne y Arena to look at the plight of migrants crossing the Sonoran desert of Arizona and California.

Guests put on their VR headsets to become completely immersed in a refugee’s journey, based on real-life accounts, with the solo experience made all the more realistic through the use of cool temperatures, breezes and sandy floors.

“During the past four years in which this project has been growing in my mind, I had the privilege of meeting and interviewing many Mexican and Central American refugees. Their life stories haunted me, so I invited some of them to collaborate with me in the project,” Iñárritu says.

“My intention was to experiment with VR technology to explore the human condition in an attempt to break the dictatorship of the frame, within which things are just observed, and claim the space to allow the visitor to go through a direct experience walking in the immigrants’ feet, under their skin, and into their hearts.”

It premiered at the Cannes Film Festival in May 2017, before spending six months at Fondazione Prada in Milan, Italy, followed by six months at Los Angeles County Museum of Art (LACMA) in California. Carne y Arena is currently open to the general public at a location in Washington, DC.

In an interview with Variety magazine, Iñárritu discussed the potential and challenges of VR as a medium, saying it has elements of theatre, documentary and physical installation. “It’s many different arts combined.”

“VR has the potential to change the landscape of museums and galleries because you can go into the mind of an artist. I think great artists will be able to create amazing pieces where you will really walk into their brain, and that will be life-changing. The experience is huge,” he says.

“Narratively, I think it will require the new generation to bring a new way to approach it. We should not be contaminating this with old narrative arts of theatre or cinema. I think this is its own beast. This requires a new way, and I don’t know if it’s anti-narrative, but it should be much more unexpected – a new way with a new language. That’s what I think is exciting about it. What I call it is a ‘narrative space’. There’s a narrative but it’s more of a spatial, atmospheric narrative than a traditional narrative.”

He comments that the drawbacks include the quality, the weight of the headsets and that it tends not be a collective experience, but that the medium is being developed to overcome these.

He adds: “VR is really amazing. It challenges your conception of time and space in a way that nothing does.”

The Academy of Motion Picture Arts and Sciences president John Bailey explained the reason for the special Oscar statuette: “Iñárritu’s multimedia art and cinema experience is a deeply emotional and physically immersive venture into the world of migrants crossing the desert of the American southwest in early dawn light. More than even a creative breakthrough in the still emerging form of virtual reality, it viscerally connects us to the hot-button political and social realities of the US-Mexico border.”

Iñárritu worked with longtime collaborator and cinematographer Emmanuel Lubezki, producer Mary Parent and ILMxLAB, Lucasfilm’s VR entertainment laboratory.

Iñárritu directs Carne y Arena Credit: Chachi Ramirez
Iñárritu and actor Leonardo di Caprio
Iñárritu directs Carne y Arena
Iñárritu directs Yoni from El Salvador, who is dressed in a motion-capture suit (top); a poster for Carne y Arena
FEATURED SUPPLIERS

Webinar: Building a new energy future for the leisure sector
As one of the most energy-intensive industries in the UK, leisure facilities face a critical challenge in balancing net zero goals, funding and increased costs. [more...]

Sue Anstiss' Game Changers podcast headed for Elevate 2024
Join us at Elevate from 12-13 June in London for a special one-off live recording of The Game Changers Podcast with Sue Anstiss, CEO of Fearless Women. [more...]
+ More featured suppliers  
COMPANY PROFILES
Mindbody

Mindbody is the leading business management software for the fitness and wellness industries. [more...]
Orbit4

Orbit4 is the ultimate software solution for operators to manage their fitness facility. [more...]
+ More profiles  
CATALOGUE GALLERY
 
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

08-08 May 2024

Hospitality Design Conference

Hotel Melià , Milano , Italy
10-12 May 2024

Asia Pool & Spa Expo

China Import & Export Fair Complex, Guangzhou, China
+ More diary  
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
HCM
LEISURE OPPORTUNITIES
HEALTH CLUB HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024
Get HCM digital magazine and ezines FREE
Sign up here ▸
Jobs    News   Products   Magazine
People profile
Alejandro González Iñárritu

Film director


At the 90th Academy Awards held in March this year, the Mexican film director Alejandro González Iñárritu – winner of best director Oscar for The Revenant in 2015 and for Birdman in 2014 – collected a special award for a virtual reality installation.

Special Oscar awards are rarely presented, but the Academy said Iñárritu was being honoured for Carne y Arena (Virtually present, Physically invisible) because the six-minute experience was “a visionary and powerful experience in storytelling”. It marks the first Oscar awarded to the medium of VR.

The director, writer and producer, whose other acclaimed films include Rudo y Cursi, 21 Grams and Babel, created Carne y Arena to look at the plight of migrants crossing the Sonoran desert of Arizona and California.

Guests put on their VR headsets to become completely immersed in a refugee’s journey, based on real-life accounts, with the solo experience made all the more realistic through the use of cool temperatures, breezes and sandy floors.

“During the past four years in which this project has been growing in my mind, I had the privilege of meeting and interviewing many Mexican and Central American refugees. Their life stories haunted me, so I invited some of them to collaborate with me in the project,” Iñárritu says.

“My intention was to experiment with VR technology to explore the human condition in an attempt to break the dictatorship of the frame, within which things are just observed, and claim the space to allow the visitor to go through a direct experience walking in the immigrants’ feet, under their skin, and into their hearts.”

It premiered at the Cannes Film Festival in May 2017, before spending six months at Fondazione Prada in Milan, Italy, followed by six months at Los Angeles County Museum of Art (LACMA) in California. Carne y Arena is currently open to the general public at a location in Washington, DC.

In an interview with Variety magazine, Iñárritu discussed the potential and challenges of VR as a medium, saying it has elements of theatre, documentary and physical installation. “It’s many different arts combined.”

“VR has the potential to change the landscape of museums and galleries because you can go into the mind of an artist. I think great artists will be able to create amazing pieces where you will really walk into their brain, and that will be life-changing. The experience is huge,” he says.

“Narratively, I think it will require the new generation to bring a new way to approach it. We should not be contaminating this with old narrative arts of theatre or cinema. I think this is its own beast. This requires a new way, and I don’t know if it’s anti-narrative, but it should be much more unexpected – a new way with a new language. That’s what I think is exciting about it. What I call it is a ‘narrative space’. There’s a narrative but it’s more of a spatial, atmospheric narrative than a traditional narrative.”

He comments that the drawbacks include the quality, the weight of the headsets and that it tends not be a collective experience, but that the medium is being developed to overcome these.

He adds: “VR is really amazing. It challenges your conception of time and space in a way that nothing does.”

The Academy of Motion Picture Arts and Sciences president John Bailey explained the reason for the special Oscar statuette: “Iñárritu’s multimedia art and cinema experience is a deeply emotional and physically immersive venture into the world of migrants crossing the desert of the American southwest in early dawn light. More than even a creative breakthrough in the still emerging form of virtual reality, it viscerally connects us to the hot-button political and social realities of the US-Mexico border.”

Iñárritu worked with longtime collaborator and cinematographer Emmanuel Lubezki, producer Mary Parent and ILMxLAB, Lucasfilm’s VR entertainment laboratory.

Iñárritu directs Carne y Arena Credit: Chachi Ramirez
Iñárritu and actor Leonardo di Caprio
Iñárritu directs Carne y Arena
Iñárritu directs Yoni from El Salvador, who is dressed in a motion-capture suit (top); a poster for Carne y Arena
LATEST NEWS
Active Oxfordshire secures £1.3 million to tackle shocking levels of inequality
Active Oxfordshire has received £1.3 million to tackle inactivity and inequality and launch a new programme for children.
Barry’s considers next investor move, as North Castle Partners looks to exit
Barry’s – known for its HIIT workouts combining treadmills and weights – is thought to be looking at strategic options, including taking on a new backer.
Providence Equity Partners takes control of VivaGym and its Fitness Hut brand
US private equity fund, Providence Equity Partners, is acquiring a majority stake in VivaGym from Bridges Fund Management, which will exit as a shareholder. Financial terms have not been disclosed.
Bannatyne has bounced back from the pandemic
The Bannatyne Group says it has officially bounced back from the pandemic, with both turnover and profits restored to pre-2020 levels in 2023, according to its year-end results.
Basic-Fit hints Spanish Holmes Place clubs might be sold
There is speculation that Basic Fit will sell the five Spanish Holmes Place clubs it has just acquired from RSG Group in a 47-club deal.
Nuffield Health calls for National Movement Strategy as research shows decline in fitness levels among some consumers
Nuffield Health’s fourth annual survey, the Healthier Nation Index, has found people moved slightly more in 2023 than 2022, but almost 75 per cent are still not meeting WHO guidelines.
Immediate rewards can motivate people to exercise, finds new research
Short-term incentives for exercise, such as using daily reminders, rewards or games, can lead to sustained increases in activity according to new research.
RSG opens flagship John Reed in Berlin, as its builds out its 'world city' portfolio
With the launch of its 49th John Reed, RSG Group is looking for more opportunities for its high- end brand in the US and Europe, but is pausing UK expansion.
PureGym's new results set it up for accelerating growth
PureGym saw revenues rise by 15 per cent in 2023, with the company announcing plans to develop 200 new clubs in the next three to four years.
Deloitte says European health club market hit an all-time high for revenues in 2023
Following three disrupted lockdown years, the European fitness market bounced back in 2023, according to Deloitte and EuropeActive’s hot off the press European Health & Fitness Market Report 2024.
Workers' Educational Association and CLUK team up to launch Carbon Literacy Course
Community Leisure UK is helping the public sector’s drive to net zero with the launch of a bespoke Carbon Literacy course.
Circadian Trust invests in wellness to support its NHS partnerships
Operator Circadian Trust has launched a five-year growth drive designed to support health and wellbeing across South Gloucestershire, UK. The initiative will see a £2.4m investment in its five Active Lifestyle Centres.
+ More news   
 
FEATURED SUPPLIERS

Webinar: Building a new energy future for the leisure sector
As one of the most energy-intensive industries in the UK, leisure facilities face a critical challenge in balancing net zero goals, funding and increased costs. [more...]

Sue Anstiss' Game Changers podcast headed for Elevate 2024
Join us at Elevate from 12-13 June in London for a special one-off live recording of The Game Changers Podcast with Sue Anstiss, CEO of Fearless Women. [more...]
+ More featured suppliers  
COMPANY PROFILES
Mindbody

Mindbody is the leading business management software for the fitness and wellness industries. [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

08-08 May 2024

Hospitality Design Conference

Hotel Melià , Milano , Italy
10-12 May 2024

Asia Pool & Spa Expo

China Import & Export Fair Complex, Guangzhou, China
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS