Mayweather Boxing & Fitness in LA is planning to roll out through franchising.
I’m in California for the annual IHRSA gathering. Around 12,000 people have registered for the convention and trade show from 70 different countries, including 200 from the UK.
California is the most populous state in the US, with around 40 million residents – were it a country, it would be the fifth largest economy in the world.
It’s home to four of the world’s ten largest companies and four of the ten richest people and is considered a global trendsetter in so many areas including technology, film, new media, wine and, of course, fitness.
The can-do attitude here is layered with dynamism, creativity and a pace of life that’s infectious. No wonder the state has six of the 15 fittest cities in the entire country.
People who live in San Francisco, Oakland, San Jose, Long Beach, Los Angeles and San Diego value their health and love working out and as a result, thousands of people are inventing new fitness concepts all the time.
As a result of this energy and focus, these cities are home to some of the most successful global fitness trends and brands including, group cycling, Piloxing, Pound and Aeriform to name a few.
High street revolution Fitness in California is also the darling of the high street. A failed nail bar turns into WoLAFiT, a failed showroom turns into Carrie’s Pilates Plus, a failed fashion store becomes the fashionable CruBox.
New brands like Bunda (for a better butt), RiseNation, (30 minutes of VersaClimber classes), LIT (Low Impact Training based on water rower and resistance bands), Prevail (high energy group boxing classes) are just a few of the new workouts I tried or considered during my visit. StretchLab, seemed a good idea at the time – this operators offers one-to-one ‘assisted stretching’ for 25 minutes and two days later I really felt it.
Xponential fitness StretchLab is one of the portfolio of concept brands under the Xponential Fitness label – others include RowHouse (a low-impact rowing concept), Club Pilates (with over 360 sites, the USA largest Pilates franchise) and most recently a NYC dance concept called InTensive, which was developed by Anna Kaiser.
Founded in 2017 Xponential is backed by private equity heavyweight TPG Growth and has industry veteran John Kersh – formerly with Anytime Fitness – on the team as chief international development officer.
I tried their group cycling offer, CycleBar, in LA’s Culver City – this brand will debut at Battersea, London around June this year. Oliver Chipp has taken the master franchise agreement for the UK and plans to open over 30 studios over the next few years.
Mayweather Floyd Mayweather, the controversial boxer, with an estimated fortune of US$1 billion and renowned for his fitness levels, has opened a flagship Mayweather Boxing & Fitness studio on Wilshire Boulevard in Los Angeles.
In small intense classes, you can follow Floyd’s training programme. At the end of the class I asked my instructor how long it will take to improve my shadow boxing technique – “About a year,” came the reply.
To help me get to this level of excellence, I have the Mayweather app and the virtual in-home workout.
Mayweather and his team are thinking big – 200 sites are planned over the next two years – with a franchise model that allows for the rebranding of existing gyms which will help the company to scale faster.
Soulbody barre In 1986 Angel Banos first walked into a Gold’s Gym on Venice Beach and today, with his brother, they own 11 clubs in the Greater Los Angeles area and have just agreed to expand into southern California.
One of my early LA favourites was Angel’s Gold’s West Hollywood on Cole. Besides the stunning atmosphere, this club keeps the studio on trend with pre-choreographed Barre classes from SoulBody. I just wish my body flowed as well as some people around me.
Body bar and ballet barre are mindfully intense movements that work deep into the muscles and give great results – no wonder the word ‘sculpt’ comes up so often in conversation in California.
Outside the main cities, the fitness love-in on the high street continues. Temecula City in Southern California, just north of San Diego, has a population of just over 100,000, with a median household income of US$78,356.
The City sustains over 20 fitness brands, plus boutique studios, all scattered throughout the shopping complex and where the ‘high-value, low-price’ operator EOS Fitness are just fitting out a new site to add to the mix.
EOS Fitness are expanding their business following their acquisition in 2015 by BRS and PEM. As an indication of things to come, it’s worth remembering BRS took Town Sports International from 22 clubs to 162 locations and an IPO in only ten years, so watch this space.
David Minton is founder of the TLDC
ROAD TRIP INDEX
Your guide to David Minton’s California fitness hotspots Bünda What they say: “Bünda is designed to bring you your best body ever. We’re all about efficiency and effectiveness. This is why we’ve based our workout around the butt and legs. Lower body training is proven to burn the most calories compared to any other exercise, resulting in a total body change.
The Bünda program is designed by some of the most educated professionals in the industry. Once you Bünda, you’ll never look back....well, maybe for a selfie.” trainbunda.com
Cruboxing What they say: “CruBox is a boutique boxing studio centered in the heart of LA. Its primary focus is group exercise, mastering technique, and a full-body workout. By combining fitness and lifestyle, CruBox aims to fill a void in the market of high-end boutique boxing studios, by centering on product perfection.” cruboxing.com
Cyclebar What they say: “CycleBar offers a rocking array of classes. Our library of millions of songs and videos brings pedal-turning, heart-stopping, music-pumping fun every time you ride.
We measure six key metrics of your performance and email the results to help you track your fitness journey.
Part sanctuary, part rock concert, our audio, video, and lighting creates a multi-sensory experience every single ride.
Equal part educator, DJ, drill sergeant, motivator and friend, our instructors will help you reach your goals and change your life, one ride at a time.” cyclebar.com
EOS Fitness What they say: “E?S isn’t just a gym, it’s a revolution against snobbery and extravagance, where individuality and teamwork, dedication and fun live side-by-side: we’re a home-base for serious athletes and a haven for casual exercisers.
There’s a restless spirit that keeps us up at night. Every rep is a triumph over mediocrity. It’s your body. OWN it!” eosfitness.com
LIT method What they say: “LIT stands for [Low – Impact – Training] our method is designed to ‘Build you, not break you’.
While other regimens can break you down over time, we felt the need to create a sustainable method that strengthens, empowers and corrects you.
With intelligence...we naturally rebuild the body and change how you think about fitness. We provide a fitness experience with comfort and convenience that caters for your busy lifestyle.” litmethod.com
RiseNation What they say: “Climbing utilises the body’s primal upright biomechanics, promoting healthy spinal alignment, a balanced physique, and neuromuscular coordination.
Our workout is momentum-neutral and activates all the major muscle groups simultaneously, making it the most effective calorie burner on the market.
The high-intensity nature of our workout means you only need 30 minutes, saving you time in your busy day.
Climbing is zero-impact, self-regulating and accessible to a diverse demographic.” rise-nation.com
SoulBody What they say: “SoulBody Barre ‘Unhitched’ at Gold’s Gym is a one hour, mindfully intense class with the perfect mix of dynamic, isometric and isotonic movements that work deep into the muscle, seamlessly transitioning to deep stretches to balance the body.” soulbodyonline.com
WO.LA Fit What they say: “WO.LA is a cutting-edge group fitness boutique studio offering a daily escape from stress and challenges through an exhilarating 45-minute fitness journey using cardio and resistance training.
WO·LA was created to give young people (ages 8+) and adults in urban Los Angeles an inspiring way to collectively invigorate their bodies, minds and souls.
WO·LA’s mission is to build closer relationships through fitness between peers, families and community.” wolafit.com
Prevail Boxing What they say: “Prevail is LA’s premier fitness boxing studio, offering a welcoming setting and a focus on getting fit through the art of boxing.
At Prevail, we incorporate the mental, physical, and emotional challenges of boxing into a fitness regimen and lifestyle.
High-energy group classes are designed to test your limits and help you exceed your own expectations, Prevail uncovers what it truly means to realise your potential.
With every punch, we inspire and unleash your inner warrior – that fights hard and dreams bigger.”
Stretchlab What they say: “When you think of stretching, you think of loosening up after a workout, to ensure your muscles don’t stay tight.
But ask anyone who’s come to StretchLab and they’ll tell you stretching is about so much more than simply feeling better, or having a wider range of motion – stretching is about reclaiming your freedom. The freedom to move as you want, to be active and engaged in the life you see yourself having, with no pain and risk of injury.”
Carrie’s Pilates Plus What they say: “Carrie’s Pilates Plus, a woman-owned business, is a high-intensity Pilates/cross training workout; a combination of weight training, cardio and Pilates. The company has a mission to empower everyone of all shapes and sizes, help them achieve their goals and keep feeling great.”
Carrie’s Pilates Plus combines weight training, cardio and pilates.
Controversial boxer Floyd Mayweather is planning 200 gyms in two years.
His franchise model will allow for the rebranding of gyms to scale the business faster
Prevail Boxing fitness training focuses on teaching ‘the art of boxing’.
Carrie’s Pilates Plus, a high intensity, pilates cross-training fusion
WO·LA was created to give kids aged 8+ and adults an inspiring way to collectively invigorate mind, body and soul
StretchLab offers assisted stretching to minimise pain and help prevent injury
Carrie’s Pilates Plus
SoulBody founders Stacey Vandiver and Ann Marie Barbour
At Mayweather Boxing & Fitness, you can follow the same training regime as Floyd
In today's competitive fitness landscape, the key to success lies not only in providing
exceptional facilities but also in cultivating meaningful interactions with members. [more...]
Following a hugely successful event last year in Split, Croatia, W3Fit EMEA, is heading to
the Chia Laguna resort in Sardinia from 8-11 October.
[more...]
+ More featured suppliers
COMPANY PROFILES
Mindbody
Mindbody is the leading business management software for the fitness and wellness industries. [more...]
Precor
Precor has been a pioneer in delivering fitness experiences for commercial customers for more than 4 [more...]
Mayweather Boxing & Fitness in LA is planning to roll out through franchising.
I’m in California for the annual IHRSA gathering. Around 12,000 people have registered for the convention and trade show from 70 different countries, including 200 from the UK.
California is the most populous state in the US, with around 40 million residents – were it a country, it would be the fifth largest economy in the world.
It’s home to four of the world’s ten largest companies and four of the ten richest people and is considered a global trendsetter in so many areas including technology, film, new media, wine and, of course, fitness.
The can-do attitude here is layered with dynamism, creativity and a pace of life that’s infectious. No wonder the state has six of the 15 fittest cities in the entire country.
People who live in San Francisco, Oakland, San Jose, Long Beach, Los Angeles and San Diego value their health and love working out and as a result, thousands of people are inventing new fitness concepts all the time.
As a result of this energy and focus, these cities are home to some of the most successful global fitness trends and brands including, group cycling, Piloxing, Pound and Aeriform to name a few.
High street revolution Fitness in California is also the darling of the high street. A failed nail bar turns into WoLAFiT, a failed showroom turns into Carrie’s Pilates Plus, a failed fashion store becomes the fashionable CruBox.
New brands like Bunda (for a better butt), RiseNation, (30 minutes of VersaClimber classes), LIT (Low Impact Training based on water rower and resistance bands), Prevail (high energy group boxing classes) are just a few of the new workouts I tried or considered during my visit. StretchLab, seemed a good idea at the time – this operators offers one-to-one ‘assisted stretching’ for 25 minutes and two days later I really felt it.
Xponential fitness StretchLab is one of the portfolio of concept brands under the Xponential Fitness label – others include RowHouse (a low-impact rowing concept), Club Pilates (with over 360 sites, the USA largest Pilates franchise) and most recently a NYC dance concept called InTensive, which was developed by Anna Kaiser.
Founded in 2017 Xponential is backed by private equity heavyweight TPG Growth and has industry veteran John Kersh – formerly with Anytime Fitness – on the team as chief international development officer.
I tried their group cycling offer, CycleBar, in LA’s Culver City – this brand will debut at Battersea, London around June this year. Oliver Chipp has taken the master franchise agreement for the UK and plans to open over 30 studios over the next few years.
Mayweather Floyd Mayweather, the controversial boxer, with an estimated fortune of US$1 billion and renowned for his fitness levels, has opened a flagship Mayweather Boxing & Fitness studio on Wilshire Boulevard in Los Angeles.
In small intense classes, you can follow Floyd’s training programme. At the end of the class I asked my instructor how long it will take to improve my shadow boxing technique – “About a year,” came the reply.
To help me get to this level of excellence, I have the Mayweather app and the virtual in-home workout.
Mayweather and his team are thinking big – 200 sites are planned over the next two years – with a franchise model that allows for the rebranding of existing gyms which will help the company to scale faster.
Soulbody barre In 1986 Angel Banos first walked into a Gold’s Gym on Venice Beach and today, with his brother, they own 11 clubs in the Greater Los Angeles area and have just agreed to expand into southern California.
One of my early LA favourites was Angel’s Gold’s West Hollywood on Cole. Besides the stunning atmosphere, this club keeps the studio on trend with pre-choreographed Barre classes from SoulBody. I just wish my body flowed as well as some people around me.
Body bar and ballet barre are mindfully intense movements that work deep into the muscles and give great results – no wonder the word ‘sculpt’ comes up so often in conversation in California.
Outside the main cities, the fitness love-in on the high street continues. Temecula City in Southern California, just north of San Diego, has a population of just over 100,000, with a median household income of US$78,356.
The City sustains over 20 fitness brands, plus boutique studios, all scattered throughout the shopping complex and where the ‘high-value, low-price’ operator EOS Fitness are just fitting out a new site to add to the mix.
EOS Fitness are expanding their business following their acquisition in 2015 by BRS and PEM. As an indication of things to come, it’s worth remembering BRS took Town Sports International from 22 clubs to 162 locations and an IPO in only ten years, so watch this space.
David Minton is founder of the TLDC
ROAD TRIP INDEX
Your guide to David Minton’s California fitness hotspots Bünda What they say: “Bünda is designed to bring you your best body ever. We’re all about efficiency and effectiveness. This is why we’ve based our workout around the butt and legs. Lower body training is proven to burn the most calories compared to any other exercise, resulting in a total body change.
The Bünda program is designed by some of the most educated professionals in the industry. Once you Bünda, you’ll never look back....well, maybe for a selfie.” trainbunda.com
Cruboxing What they say: “CruBox is a boutique boxing studio centered in the heart of LA. Its primary focus is group exercise, mastering technique, and a full-body workout. By combining fitness and lifestyle, CruBox aims to fill a void in the market of high-end boutique boxing studios, by centering on product perfection.” cruboxing.com
Cyclebar What they say: “CycleBar offers a rocking array of classes. Our library of millions of songs and videos brings pedal-turning, heart-stopping, music-pumping fun every time you ride.
We measure six key metrics of your performance and email the results to help you track your fitness journey.
Part sanctuary, part rock concert, our audio, video, and lighting creates a multi-sensory experience every single ride.
Equal part educator, DJ, drill sergeant, motivator and friend, our instructors will help you reach your goals and change your life, one ride at a time.” cyclebar.com
EOS Fitness What they say: “E?S isn’t just a gym, it’s a revolution against snobbery and extravagance, where individuality and teamwork, dedication and fun live side-by-side: we’re a home-base for serious athletes and a haven for casual exercisers.
There’s a restless spirit that keeps us up at night. Every rep is a triumph over mediocrity. It’s your body. OWN it!” eosfitness.com
LIT method What they say: “LIT stands for [Low – Impact – Training] our method is designed to ‘Build you, not break you’.
While other regimens can break you down over time, we felt the need to create a sustainable method that strengthens, empowers and corrects you.
With intelligence...we naturally rebuild the body and change how you think about fitness. We provide a fitness experience with comfort and convenience that caters for your busy lifestyle.” litmethod.com
RiseNation What they say: “Climbing utilises the body’s primal upright biomechanics, promoting healthy spinal alignment, a balanced physique, and neuromuscular coordination.
Our workout is momentum-neutral and activates all the major muscle groups simultaneously, making it the most effective calorie burner on the market.
The high-intensity nature of our workout means you only need 30 minutes, saving you time in your busy day.
Climbing is zero-impact, self-regulating and accessible to a diverse demographic.” rise-nation.com
SoulBody What they say: “SoulBody Barre ‘Unhitched’ at Gold’s Gym is a one hour, mindfully intense class with the perfect mix of dynamic, isometric and isotonic movements that work deep into the muscle, seamlessly transitioning to deep stretches to balance the body.” soulbodyonline.com
WO.LA Fit What they say: “WO.LA is a cutting-edge group fitness boutique studio offering a daily escape from stress and challenges through an exhilarating 45-minute fitness journey using cardio and resistance training.
WO·LA was created to give young people (ages 8+) and adults in urban Los Angeles an inspiring way to collectively invigorate their bodies, minds and souls.
WO·LA’s mission is to build closer relationships through fitness between peers, families and community.” wolafit.com
Prevail Boxing What they say: “Prevail is LA’s premier fitness boxing studio, offering a welcoming setting and a focus on getting fit through the art of boxing.
At Prevail, we incorporate the mental, physical, and emotional challenges of boxing into a fitness regimen and lifestyle.
High-energy group classes are designed to test your limits and help you exceed your own expectations, Prevail uncovers what it truly means to realise your potential.
With every punch, we inspire and unleash your inner warrior – that fights hard and dreams bigger.”
Stretchlab What they say: “When you think of stretching, you think of loosening up after a workout, to ensure your muscles don’t stay tight.
But ask anyone who’s come to StretchLab and they’ll tell you stretching is about so much more than simply feeling better, or having a wider range of motion – stretching is about reclaiming your freedom. The freedom to move as you want, to be active and engaged in the life you see yourself having, with no pain and risk of injury.”
Carrie’s Pilates Plus What they say: “Carrie’s Pilates Plus, a woman-owned business, is a high-intensity Pilates/cross training workout; a combination of weight training, cardio and Pilates. The company has a mission to empower everyone of all shapes and sizes, help them achieve their goals and keep feeling great.”
Carrie’s Pilates Plus combines weight training, cardio and pilates.
Controversial boxer Floyd Mayweather is planning 200 gyms in two years.
His franchise model will allow for the rebranding of gyms to scale the business faster
Prevail Boxing fitness training focuses on teaching ‘the art of boxing’.
Carrie’s Pilates Plus, a high intensity, pilates cross-training fusion
WO·LA was created to give kids aged 8+ and adults an inspiring way to collectively invigorate mind, body and soul
StretchLab offers assisted stretching to minimise pain and help prevent injury
Carrie’s Pilates Plus
SoulBody founders Stacey Vandiver and Ann Marie Barbour
At Mayweather Boxing & Fitness, you can follow the same training regime as Floyd
Xponential Fitness today indefinitely suspended founder and CEO, Anthony Geisler, saying it
had been notified on 7 May that the company is facing a legal challenge by the United States
Attorney’s Office for the Central District of California.
Fast Fitness Japan, master franchisee of Anytime Fitness in Japan, has acquired Eighty-8
Health
& Fitness, giving the company master franchisee rights to Anytime Fitness in Germany.
Peloton Interactive Inc is believed to be working to get its costs under control in a bid to align
with the expectations of private equity investors as it considers de-listing.
Having good levels of cardiorespiratory fitness cuts disease and premature death by 11 to 17
per cent according to new research from the University of South Australia.
Barry’s – known for its HIIT workouts combining treadmills and weights – is
thought to be looking at strategic options, including taking on a new backer.
US private equity fund, Providence Equity Partners, is acquiring a majority stake in VivaGym
from Bridges Fund Management, which will exit as a shareholder. Financial terms have not been
disclosed.
The Bannatyne Group says it has officially bounced back from the pandemic, with both turnover
and profits restored to pre-2020 levels in 2023, according to its year-end results.
Nuffield Health’s fourth annual survey, the Healthier Nation Index, has found people moved
slightly more in 2023 than 2022, but almost 75 per cent are still not meeting WHO guidelines.
Short-term incentives for exercise, such as using daily reminders, rewards or games, can lead
to sustained increases in activity according to new research.
In today's competitive fitness landscape, the key to success lies not only in providing
exceptional facilities but also in cultivating meaningful interactions with members. [more...]
Following a hugely successful event last year in Split, Croatia, W3Fit EMEA, is heading to
the Chia Laguna resort in Sardinia from 8-11 October.
[more...]
+ More featured suppliers
COMPANY PROFILES
Mindbody Mindbody is the leading business management software for the fitness and wellness industries. [more...]
