Lauren Heath-Jones rounds up the latest news on secondary spend products
For more information, log onto www.fitness-kit.net and type the company name under ‘keyword search’
By Lauren Heath-Jones | Published in Health Club Management 2017 issue 4
Cool and supportive Specialist swim and underwear company Anita Active has launched an innovative new sports bra. The Air Control sports bra features patented air control technology, including Delta Foam Pads that are designed to offer optimal support and ventilation.
The pads are covered with mesh to provide airflow, and are anchored in three places to provide firm support during exercise. They are also air permeable and are lined with terry cloth to wick moisture away from the skin. Tiny holes in the centre of each pad transport moisture to the outside.
The sports bra also features a wide under-band with tiny holes that allow moisture and heat to escape from the body, keeping the wearer cool, dry and comfortable throughout training.
The sports bra is available in cup sizes AA to H and was designed to be visually appealing, as well as high performing. It is finished in metallic grey and anthracite, for a modern, dynamic look.
fitness-kit.net keyword: ANITA ACTIVE
Cool and supportive
Green bottles Water filtration company Brita has released two refillable water filter bottles, the fill&go Active and the fill&go Vital, designed to offer hydration solutions for gyms and health clubs.
The bottles feature new MicroDisc and ActivSelect technology designed to filter out chlorine and other taste-impairing impurities from tap water, while leaving in healthy minerals such as magnesium and calcium.
MicroDisc has been designed to provide 50 per cent faster water flow than the original disc, for easier hydration. Each disc provides 150 litres, or four weeks’ worth, of freshly filtered water. Both bottles are also made with durable BPA-free plastic.
fitness-kit.net keyword: BRITA
Brita has released refillable water filter bottles
Fashionable fitness Sports and active wear company Boudavida has released a 12 piece collection of women’s gym attire. Each piece has been designed to flatter real women, to motivate wearers to be the ‘best and most active versions of themselves.’
The collection features a range of t-shirts, leggings, hoodies and crop tops. Made from soft-touch, stretchy fabrics designed to wick moisture from the skin and dry quickly, the collection is designed to be comfortable and high-performance.
Anabel Sexton, founder and CEO of Boudavida, said: “We’ve been increasingly frustrated with the lack of active wear aimed at, and designed for, real women in sport, so we decided to do something about it. We want our clothing to help inspire and motivate women to achieve their personal fitness or sporting goals.”
Join us at Elevate from 12-13 June in London for a special one-off live recording of The Game
Changers Podcast with Sue Anstiss, CEO of Fearless Women. [more...]
Following a hugely successful event last year in Split, Croatia, W3Fit EMEA, is heading to
the Chia Laguna resort in Sardinia from 8-11 October.
[more...]
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Orbit4
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Lauren Heath-Jones rounds up the latest news on secondary spend products
For more information, log onto www.fitness-kit.net and type the company name under ‘keyword search’
By Lauren Heath-Jones | Published in Health Club Management 2017 issue 4
Cool and supportive Specialist swim and underwear company Anita Active has launched an innovative new sports bra. The Air Control sports bra features patented air control technology, including Delta Foam Pads that are designed to offer optimal support and ventilation.
The pads are covered with mesh to provide airflow, and are anchored in three places to provide firm support during exercise. They are also air permeable and are lined with terry cloth to wick moisture away from the skin. Tiny holes in the centre of each pad transport moisture to the outside.
The sports bra also features a wide under-band with tiny holes that allow moisture and heat to escape from the body, keeping the wearer cool, dry and comfortable throughout training.
The sports bra is available in cup sizes AA to H and was designed to be visually appealing, as well as high performing. It is finished in metallic grey and anthracite, for a modern, dynamic look.
fitness-kit.net keyword: ANITA ACTIVE
Cool and supportive
Green bottles Water filtration company Brita has released two refillable water filter bottles, the fill&go Active and the fill&go Vital, designed to offer hydration solutions for gyms and health clubs.
The bottles feature new MicroDisc and ActivSelect technology designed to filter out chlorine and other taste-impairing impurities from tap water, while leaving in healthy minerals such as magnesium and calcium.
MicroDisc has been designed to provide 50 per cent faster water flow than the original disc, for easier hydration. Each disc provides 150 litres, or four weeks’ worth, of freshly filtered water. Both bottles are also made with durable BPA-free plastic.
fitness-kit.net keyword: BRITA
Brita has released refillable water filter bottles
Fashionable fitness Sports and active wear company Boudavida has released a 12 piece collection of women’s gym attire. Each piece has been designed to flatter real women, to motivate wearers to be the ‘best and most active versions of themselves.’
The collection features a range of t-shirts, leggings, hoodies and crop tops. Made from soft-touch, stretchy fabrics designed to wick moisture from the skin and dry quickly, the collection is designed to be comfortable and high-performance.
Anabel Sexton, founder and CEO of Boudavida, said: “We’ve been increasingly frustrated with the lack of active wear aimed at, and designed for, real women in sport, so we decided to do something about it. We want our clothing to help inspire and motivate women to achieve their personal fitness or sporting goals.”
The JD Gyms Group has completed a deal to acquire Simply Gym from Bay Leisure. The deal
comprises four gyms: one in Greater London and three in South Wales.
Women’s health specialist, The Well HQ, has secured 'sweat equity' backing from Priya Oberoi, founder of
venture capitalists, Goddess Gaia Ventures, who will take on a senior advisory role with the business.
Leisure Media has added another heavyweight to its line-up of CEOs for its inaugural HCM
Summit this October. Dean Kowarski will talk about the intersection of fitness and nutrition.
Speaking in the HCM Handbook 2024-2025, which will be out next month, PureGym managing
director, Rebecca Passmore, says the company is on track to deliver on its global expansion
plans.
Leisure, lifestyle, wellness and entertainment growth investor, Imbiba, has invested in boutique
gym brand, 1Rebel's holding company, One Rebel Ltd, after closing a £90 million fund.
Dr Cedric Bryant takes up the new position on 1 July, following on from Scott Goudeseune who
has been ACE CEO for more than 15 years, overseeing significant growth.
Improving physical strength and fitness, mental health and confidence are the main reasons
for joining a health club, while cost, time and motivation are the main reasons for leaving.
Planet Fitness has announced the repurchase of 314,000 shares at a rate of US$20
million. The
Class A common stocks were repurchased and retired, using cash.
Join us at Elevate from 12-13 June in London for a special one-off live recording of The Game
Changers Podcast with Sue Anstiss, CEO of Fearless Women. [more...]
Following a hugely successful event last year in Split, Croatia, W3Fit EMEA, is heading to
the Chia Laguna resort in Sardinia from 8-11 October.
[more...]
+ More featured suppliers
COMPANY PROFILES
Orbit4 Orbit4 is the ultimate software solution for operators to manage their fitness facility. [more...]
