Technogym - The world’s first Let’s Move for a Better World Challenge
Between 3 April and 2 May 2014, Technogym organised an innovative social campaign that called on facilities to ‘donate’ physical activity towards a good cause – that of getting local communities and a local school more active
Bolton Arena was the winning site, notching up 2.3 million MOVEs
Over 20,000 people from 176 facilities across 10 countries took part in Technogym’s Let’s Move for a Better World Challenge, collecting a total of 100 million MOVEs – Technogym’s unit of measurement for movement – over the one-month period of the challenge.
Gym-goers in participating facilities trained and donated their MOVEs while sharing their training online with friends. The most active club in each country – i.e. the one collecting the most MOVEs – won the chance to donate a Technogym Easy Line training circuit to a local school of their choice.
Benefits The Let’s Move for a Better World global challenge was unique in that it allowed facilities and members alike to unite for a common social cause. Participants were encouraged to share their progress on social media sites, and all their posts – including pictures and videos – were captured on a social wall on the challenge microsite, www.technogym.com/letsmove, to encourage them to keep going.
For members, it allowed them to work with their gym for a chance to make a difference in their local community. The challenge motivated them to visit the gym more often, and while there they tended to go further and exercise for longer than they normally would in a bid to win it.
Facilities and trainers found this gave them an ideal reason to talk to members and engage with them. The ambition to contribute to a social cause is a universal motivation, and trainers found gym-goers very open to the idea of ‘donating’ their physical activity to help the gym win the Challenge. Ultimately it was an excellent tool to help facilities grow customer retention, gym footfall and member loyalty, as well as build a tangible member community.
The results In the UK, 34 facilities took part in the Let’s Move for a Better World Challenge, gathering almost 10 million MOVEs between them. To win the prize, many facilities organised innovative initiatives such as DJ parties, late opening hours and giveaways, motivating members and attracting new prospects in the process.
The USN Bolton Arena took the top spot with over 2.3 million MOVEs, and decided to donate the equipment to Rivington and Blackrod High School in Bolton. Gwyn Hughes, commercial manager at the USN Bolton Arena, says: “The challenge gave our gym team a focus over the past few weeks, and our members got very competitive! It was also a great opportunity to try out the Challenge app, and we’re now using it successfully to create our own member challenges.”
Lisa Soderman, business development manager at second-placed Dolphin Centre, says: “We came in second in the Challenge and are looking into making the Technogym Key compulsory. The two top movers, Brenda and Francis, were over 70 years old and collected more than 100,000 MOVEs!
“For the next challenge, we will create two teams, one led by Brenda and the other by Francis – 70-year-olds encouraging younger members to be more active and to embrace technology!”
Joe Philip, fitness development manager at 1610 Trinity Sports & Leisure, which also took part in the challenge, says: “We saw a 29 per cent increase in member visits in April, a month which usually marks a decline from the new year joiners. The results really do speak for themselves. This is a clear demonstration of the success and impact of the Let’s Move for a Better World challenge! I’m looking to see if I can replicate that impact on a local scale.”
About challenge – Engage, interact and retain What is mywellness cloud? mywellness cloud is the foundation of the Technogym Ecosystem of business and end-user applications, which allows you to become truly connected with members inside and outside of your facility through a range of web and mobile applications.
It can be accessed via Technogym equipment, personal computers, tablets and mobile devices, providing a completely integrated and personalised training experience for you and your users.
What is the CHALLENGE app? The Challenge app allows you to create and manage interactive gym challenges for your users. These can be personalised with your logo and images, and are set up in less than five minutes.
Based on Moves, Calories, Distance or Visits, the challenges you create can be participative or competitive, for individuals or teams, and for all levels of users. Prizes can be offered if desired.
Members are notified via email and can join and monitor the challenges via www.mywellness.com, smartphones, or directly from interactive UNITY or VISIOWEB screens on the CV equipment and connected pedestals. Real-time challenge rankings can also be displayed via an online leaderboard.
Benefits for your facility - Creates a fun environment of friendly competition for members and staff. - Motivates members to spend more time in your facility, to improve rankings. - Grows member-staff engagement.
Benefits for your trainers - Encourages regular interaction between trainers and members. - Grows potential personal training leads.
Benefits for your end-users - Join challenges on the go and view rankings anywhere, anytime. - Increases motivation to go to the gym through a fun factor and feeling of achievement.
The mywellness Technogym Ecosystem
To find out more about the Challenge app, contact us on +44 (0)1344 300236, email [email protected] or visit www.technogym.com/challenge
The challenge involved logging moves – units of movement
The Let’s Move for a Better World Challenge called on facilities to engage members in exercising for a social good
Complaints about group exercise have become a thing of the past for the Reynolds Group
thanks to its partnership with CoverMe, a digital platform that simplifies group exercise
and PT management for clubs and instructors. [more...]
As one of the most energy-intensive industries in the UK, leisure facilities face a critical
challenge in balancing net zero goals, funding and increased costs. [more...]
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Technogym - The world’s first Let’s Move for a Better World Challenge
Between 3 April and 2 May 2014, Technogym organised an innovative social campaign that called on facilities to ‘donate’ physical activity towards a good cause – that of getting local communities and a local school more active
Bolton Arena was the winning site, notching up 2.3 million MOVEs
Over 20,000 people from 176 facilities across 10 countries took part in Technogym’s Let’s Move for a Better World Challenge, collecting a total of 100 million MOVEs – Technogym’s unit of measurement for movement – over the one-month period of the challenge.
Gym-goers in participating facilities trained and donated their MOVEs while sharing their training online with friends. The most active club in each country – i.e. the one collecting the most MOVEs – won the chance to donate a Technogym Easy Line training circuit to a local school of their choice.
Benefits The Let’s Move for a Better World global challenge was unique in that it allowed facilities and members alike to unite for a common social cause. Participants were encouraged to share their progress on social media sites, and all their posts – including pictures and videos – were captured on a social wall on the challenge microsite, www.technogym.com/letsmove, to encourage them to keep going.
For members, it allowed them to work with their gym for a chance to make a difference in their local community. The challenge motivated them to visit the gym more often, and while there they tended to go further and exercise for longer than they normally would in a bid to win it.
Facilities and trainers found this gave them an ideal reason to talk to members and engage with them. The ambition to contribute to a social cause is a universal motivation, and trainers found gym-goers very open to the idea of ‘donating’ their physical activity to help the gym win the Challenge. Ultimately it was an excellent tool to help facilities grow customer retention, gym footfall and member loyalty, as well as build a tangible member community.
The results In the UK, 34 facilities took part in the Let’s Move for a Better World Challenge, gathering almost 10 million MOVEs between them. To win the prize, many facilities organised innovative initiatives such as DJ parties, late opening hours and giveaways, motivating members and attracting new prospects in the process.
The USN Bolton Arena took the top spot with over 2.3 million MOVEs, and decided to donate the equipment to Rivington and Blackrod High School in Bolton. Gwyn Hughes, commercial manager at the USN Bolton Arena, says: “The challenge gave our gym team a focus over the past few weeks, and our members got very competitive! It was also a great opportunity to try out the Challenge app, and we’re now using it successfully to create our own member challenges.”
Lisa Soderman, business development manager at second-placed Dolphin Centre, says: “We came in second in the Challenge and are looking into making the Technogym Key compulsory. The two top movers, Brenda and Francis, were over 70 years old and collected more than 100,000 MOVEs!
“For the next challenge, we will create two teams, one led by Brenda and the other by Francis – 70-year-olds encouraging younger members to be more active and to embrace technology!”
Joe Philip, fitness development manager at 1610 Trinity Sports & Leisure, which also took part in the challenge, says: “We saw a 29 per cent increase in member visits in April, a month which usually marks a decline from the new year joiners. The results really do speak for themselves. This is a clear demonstration of the success and impact of the Let’s Move for a Better World challenge! I’m looking to see if I can replicate that impact on a local scale.”
About challenge – Engage, interact and retain What is mywellness cloud? mywellness cloud is the foundation of the Technogym Ecosystem of business and end-user applications, which allows you to become truly connected with members inside and outside of your facility through a range of web and mobile applications.
It can be accessed via Technogym equipment, personal computers, tablets and mobile devices, providing a completely integrated and personalised training experience for you and your users.
What is the CHALLENGE app? The Challenge app allows you to create and manage interactive gym challenges for your users. These can be personalised with your logo and images, and are set up in less than five minutes.
Based on Moves, Calories, Distance or Visits, the challenges you create can be participative or competitive, for individuals or teams, and for all levels of users. Prizes can be offered if desired.
Members are notified via email and can join and monitor the challenges via www.mywellness.com, smartphones, or directly from interactive UNITY or VISIOWEB screens on the CV equipment and connected pedestals. Real-time challenge rankings can also be displayed via an online leaderboard.
Benefits for your facility - Creates a fun environment of friendly competition for members and staff. - Motivates members to spend more time in your facility, to improve rankings. - Grows member-staff engagement.
Benefits for your trainers - Encourages regular interaction between trainers and members. - Grows potential personal training leads.
Benefits for your end-users - Join challenges on the go and view rankings anywhere, anytime. - Increases motivation to go to the gym through a fun factor and feeling of achievement.
The mywellness Technogym Ecosystem
To find out more about the Challenge app, contact us on +44 (0)1344 300236, email [email protected] or visit www.technogym.com/challenge
The challenge involved logging moves – units of movement
The Let’s Move for a Better World Challenge called on facilities to engage members in exercising for a social good
Barry’s – known for its HIIT workouts combining treadmills and weights – is
thought to be looking at strategic options, including taking on a new backer.
US private equity fund, Providence Equity Partners, is acquiring a majority stake in VivaGym
from Bridges Fund Management, which will exit as a shareholder. Financial terms have not been
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The Bannatyne Group says it has officially bounced back from the pandemic, with both turnover
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Nuffield Health’s fourth annual survey, the Healthier Nation Index, has found people moved
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Short-term incentives for exercise, such as using daily reminders, rewards or games, can lead
to sustained increases in activity according to new research.
With the launch of its 49th John Reed, RSG Group is looking for more opportunities for its high-
end brand in the US and Europe, but is pausing UK expansion.
Following three disrupted lockdown years, the European fitness market bounced back in 2023,
according to Deloitte and EuropeActive’s hot off the press European Health & Fitness Market
Report 2024.
Operator Circadian Trust has launched a five-year growth drive designed to
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will see a £2.4m investment in its five Active Lifestyle Centres.
Complaints about group exercise have become a thing of the past for the Reynolds Group
thanks to its partnership with CoverMe, a digital platform that simplifies group exercise
and PT management for clubs and instructors. [more...]
As one of the most energy-intensive industries in the UK, leisure facilities face a critical
challenge in balancing net zero goals, funding and increased costs. [more...]
+ More featured suppliers
COMPANY PROFILES
PSLT Ltd PSLT Fitness Solutions manufacture, remanufacture and buy back commercial gym equipment. [more...]
