Continuing our series showcasing projects being run by sporta members across the country, Abigail Harris takes a look at three life-changing programmes designed to remove barriers to exercise in the London boroughs
By Abigail Harris | Published in Health Club Management 2013 issue 11
Residents give fitness a go Organisations: Jubilee Hall Trust, GLL and Central YMCA Project: Give it a Go Jubilee Hall Trust, GLL and Central YMCA partnered with the London Borough of Camden, NHS North Central London and NHS London to launch ‘Give it a Go’ (GIAG) in 2009/2010, funding four months’ free access to local leisure centres for Camden residents in receipt of benefits.
The London Borough of Camden is the 13th most deprived borough within London; eight of Camden’s ‘Lower Super Output Areas’ (LSOAs) are in the 10 per cent most deprived in England. GIAG was introduced to tackle inequalities and remove cost as a barrier to physical activity participation, after the Camden Sport and Physical Activity Needs Assessment Report 2009 demonstrated an unequivocal need to increase physical activity levels in the area: 44 per cent of respondents had not participated for 30 minutes in the previous three months.
Give It A Go’s third phase, which finished in May this year, saw 725 local people attend an induction at their specified leisure centre. Twenty per cent of those registering had a disability of some kind, and while the largest ethnic group was ‘white British’ (32 per cent), a further 16 ethnic groups were represented. In addition, 65 per cent of those initially registered for the scheme were female – 14 per cent higher than the Census figures for the area. Activities on offer were not limited to the leisure centres themselves, with a green gym, cardiac rehabilitation, a community physical activity programme and cycling schemes also included.
The programme, which focused on behaviour change, incentivised participants to exercise a minimum of five times a month in order to receive a further free month’s membership. Fitness instructors hosting the inductions and subsequent training sessions were given training in motivational interviewing, while texts, email alerts and monthly incentives were also used to encourage exercise adherence among participants.
Around a third of those attending a first induction exercised for four consecutive months to complete the scheme, and of those, 44 per cent said they had joined their leisure centre. Across all participants who completed the four months, there was a combined increase of 101 hours’ more vigorous activity, 171 hours’ more moderate activity and 283 hours’ walking.
“Give it a Go has really helped me at all levels – not just physical, but also mental and emotional,” says one participant. “Using the gym has made me physically stronger, which is helpful when carrying heavy shopping bags or running up the escalators in the tube. I’m also more flexible and healthy. “I’m sure it’s increased my confidence too. My stress levels have lowered thanks to both the gym and the yoga classes. I didn’t know Give it a Go would have such an impact on my wellbeing. Being strong in your body also makes you strong in your mind.”
Participants must attend five sessions a month to receive a further free month’s membership
Walking ‘the beautiful game’ Organisation: Fusion Lifestyle Project: Walking football Fusion Lifestyle is running walking football sessions for people who would still like to engage in competitive football, but who can no longer run around the pitch.
The walking football sessions – which were launched this summer – are a joint initiative between Fusion Lifestyle and the Surrey FA, and are aimed at the over-55s as well as younger people with injuries that have left them less able-bodied.
Having spent years away from the game, participants John McNiff, 54, Martin Goff, 67, and Andy Cox, 62, get to pull their boots on every Friday morning at Thornton Heath Leisure Centre. After only a few sessions, they are already singing its praises.
Cox says: “I’m fitter now than I was 30 years ago when I last played football. It’s benefited all aspects of my life: now, when I go on holiday, I can go on longer scenic walks.”
Goff adds: “I haven’t played football since primary school, but look at me now. I find the gym can be a boring way to keep fit, whereas this is good fun. The competitive element adds something extra too.”
The slower-paced version of the ‘beautiful game’ is played with a size 4 Futsal, and those who run, jog or sprint will be penalised, with a free kick awarded against them. Each hour-long session starts with a series of stretches and dribbling exercises, moving on to drills designed to improve a player’s ability to shield the ball, before ending with a game.
McNiff isn’t content with just turning up and playing – he’s looking to actively improve one key area of his game. “You have to think about your passing more, as your natural instinct is to deliver the ball for someone to run to. Glenn Hoddle was great at getting a ball to stop dead, and that’s something I’m trying to work into my game,” he says.
Crystal Palace Foundation has started promoting the sessions to its older and less fit supporters and, with sessions currently taking place in the morning, Fusion Lifestyle is looking to add an additional session in the evening or at the weekend to engage younger people.
Kevin West, Surrey FA development officer, was instrumental in setting up the session alongside Fusion Lifestyle. He says: “For anyone to engage and ultimately continue to participate in physical activity, it must be something they really enjoy. The walking football initiative provides exactly this opportunity for individuals who previously loved to play football, but who felt they had to hang up their boots due to lack of fitness.
“I’ve been able to watch as the participants’ ability and confidence has grown week by week. To see them then go on to play as a team in a local competition, with the same commitment and will to compete as you’d expect from those in mainstream football, justified the efforts of those who helped establish the sessions.”
Jemel Stuart, a coach at Thornton Heath, adds: “Walking football is a great idea. When I first heard about it I was a bit apprehensive, but it’s been good fun. I look forward to introducing it in other sessions, as it’s a good tool to teach patterns of play and other skills.”
The Walking Football sessions target those over-55s who are less fit
Soundball tennis aids visually impaired Organisation: Aquaterra Leisure Project: Soundball Tennis Tennis players with visual impairments are benefiting from a unique association between Metro Blind Sport, a London-based sports and social club for blind and partially sighted people, and the Islington Tennis Centre, where sessions use specially adapted soundballs that allow players to hear the ball coming.
The two-hour soundball tennis sessions are held on Fridays for advanced players who can rally, and Sundays for beginners and people who are totally blind, where volunteers, as well as the tennis coach, are on-hand to support the players. The standard rules of tennis apply with just a few modifications: if you’re totally blind, you’re allowed three bounces; and if partially sighted you’re allowed two.
The sessions are funded by Sport Islington, which distributes Islington Council and SportsAid funding each year to support local sports clubs and help young sports people develop within their chosen sports. Islington Tennis Centre, which is managed by leisure operator and registered charity Aquaterra, first ran soundball tennis in 2011, but its popularity led to the programming of regular weekly sessions.
“I’d been keen to try out adapted tennis to fully appreciate how the game and its equipment feel. The answer is: brilliant!” says Ian Francis, sports development officer at Metro Blind Sport. “After two hours of competitive matches, a few drills, coaching tips and plenty of friendly banter, I was left in no doubt that this is a game to be enjoyed across all abilities and levels.
“Being visually impaired doesn’t have to be a barrier to a healthier lifestyle. Regular coaching encourages players to develop their game, and the facilities allow all ages and abilities to take part.”
Raising the profile of the activity is bringing results. Islington Tennis Centre hosted a regional LTA one-day visually impaired tennis camp in September, supported by Metro Blind, and is also hosting a junior taster session for soundball tennis in November.
Metro Blind Sport was recently named Sport Islington organisation of the year at the Sport Islington and Islington School Sport Partnership awards. Sport Islington chair Michael MacNeill says: “It was heartwarming to see Metro Blind Sport win, particularly as it’s their 40th year and one year on from the success of the Paralympics.”
Volunteers are on-hand to support the players
Players can hear the specially adapted balls coming
Complaints about group exercise have become a thing of the past for the Reynolds Group
thanks to its partnership with CoverMe, a digital platform that simplifies group exercise
and PT management for clubs and instructors. [more...]
Following a hugely successful event last year in Split, Croatia, W3Fit EMEA, is heading to
the Chia Laguna resort in Sardinia from 8-11 October.
[more...]
+ More featured suppliers
COMPANY PROFILES
Precor
Precor has been a pioneer in delivering fitness experiences for commercial customers for more than 4 [more...]
Alliance Leisure
Alliance Leisure Services was specifically
established to respond to the changing
development need [more...]
Continuing our series showcasing projects being run by sporta members across the country, Abigail Harris takes a look at three life-changing programmes designed to remove barriers to exercise in the London boroughs
By Abigail Harris | Published in Health Club Management 2013 issue 11
Residents give fitness a go Organisations: Jubilee Hall Trust, GLL and Central YMCA Project: Give it a Go Jubilee Hall Trust, GLL and Central YMCA partnered with the London Borough of Camden, NHS North Central London and NHS London to launch ‘Give it a Go’ (GIAG) in 2009/2010, funding four months’ free access to local leisure centres for Camden residents in receipt of benefits.
The London Borough of Camden is the 13th most deprived borough within London; eight of Camden’s ‘Lower Super Output Areas’ (LSOAs) are in the 10 per cent most deprived in England. GIAG was introduced to tackle inequalities and remove cost as a barrier to physical activity participation, after the Camden Sport and Physical Activity Needs Assessment Report 2009 demonstrated an unequivocal need to increase physical activity levels in the area: 44 per cent of respondents had not participated for 30 minutes in the previous three months.
Give It A Go’s third phase, which finished in May this year, saw 725 local people attend an induction at their specified leisure centre. Twenty per cent of those registering had a disability of some kind, and while the largest ethnic group was ‘white British’ (32 per cent), a further 16 ethnic groups were represented. In addition, 65 per cent of those initially registered for the scheme were female – 14 per cent higher than the Census figures for the area. Activities on offer were not limited to the leisure centres themselves, with a green gym, cardiac rehabilitation, a community physical activity programme and cycling schemes also included.
The programme, which focused on behaviour change, incentivised participants to exercise a minimum of five times a month in order to receive a further free month’s membership. Fitness instructors hosting the inductions and subsequent training sessions were given training in motivational interviewing, while texts, email alerts and monthly incentives were also used to encourage exercise adherence among participants.
Around a third of those attending a first induction exercised for four consecutive months to complete the scheme, and of those, 44 per cent said they had joined their leisure centre. Across all participants who completed the four months, there was a combined increase of 101 hours’ more vigorous activity, 171 hours’ more moderate activity and 283 hours’ walking.
“Give it a Go has really helped me at all levels – not just physical, but also mental and emotional,” says one participant. “Using the gym has made me physically stronger, which is helpful when carrying heavy shopping bags or running up the escalators in the tube. I’m also more flexible and healthy. “I’m sure it’s increased my confidence too. My stress levels have lowered thanks to both the gym and the yoga classes. I didn’t know Give it a Go would have such an impact on my wellbeing. Being strong in your body also makes you strong in your mind.”
Participants must attend five sessions a month to receive a further free month’s membership
Walking ‘the beautiful game’ Organisation: Fusion Lifestyle Project: Walking football Fusion Lifestyle is running walking football sessions for people who would still like to engage in competitive football, but who can no longer run around the pitch.
The walking football sessions – which were launched this summer – are a joint initiative between Fusion Lifestyle and the Surrey FA, and are aimed at the over-55s as well as younger people with injuries that have left them less able-bodied.
Having spent years away from the game, participants John McNiff, 54, Martin Goff, 67, and Andy Cox, 62, get to pull their boots on every Friday morning at Thornton Heath Leisure Centre. After only a few sessions, they are already singing its praises.
Cox says: “I’m fitter now than I was 30 years ago when I last played football. It’s benefited all aspects of my life: now, when I go on holiday, I can go on longer scenic walks.”
Goff adds: “I haven’t played football since primary school, but look at me now. I find the gym can be a boring way to keep fit, whereas this is good fun. The competitive element adds something extra too.”
The slower-paced version of the ‘beautiful game’ is played with a size 4 Futsal, and those who run, jog or sprint will be penalised, with a free kick awarded against them. Each hour-long session starts with a series of stretches and dribbling exercises, moving on to drills designed to improve a player’s ability to shield the ball, before ending with a game.
McNiff isn’t content with just turning up and playing – he’s looking to actively improve one key area of his game. “You have to think about your passing more, as your natural instinct is to deliver the ball for someone to run to. Glenn Hoddle was great at getting a ball to stop dead, and that’s something I’m trying to work into my game,” he says.
Crystal Palace Foundation has started promoting the sessions to its older and less fit supporters and, with sessions currently taking place in the morning, Fusion Lifestyle is looking to add an additional session in the evening or at the weekend to engage younger people.
Kevin West, Surrey FA development officer, was instrumental in setting up the session alongside Fusion Lifestyle. He says: “For anyone to engage and ultimately continue to participate in physical activity, it must be something they really enjoy. The walking football initiative provides exactly this opportunity for individuals who previously loved to play football, but who felt they had to hang up their boots due to lack of fitness.
“I’ve been able to watch as the participants’ ability and confidence has grown week by week. To see them then go on to play as a team in a local competition, with the same commitment and will to compete as you’d expect from those in mainstream football, justified the efforts of those who helped establish the sessions.”
Jemel Stuart, a coach at Thornton Heath, adds: “Walking football is a great idea. When I first heard about it I was a bit apprehensive, but it’s been good fun. I look forward to introducing it in other sessions, as it’s a good tool to teach patterns of play and other skills.”
The Walking Football sessions target those over-55s who are less fit
Soundball tennis aids visually impaired Organisation: Aquaterra Leisure Project: Soundball Tennis Tennis players with visual impairments are benefiting from a unique association between Metro Blind Sport, a London-based sports and social club for blind and partially sighted people, and the Islington Tennis Centre, where sessions use specially adapted soundballs that allow players to hear the ball coming.
The two-hour soundball tennis sessions are held on Fridays for advanced players who can rally, and Sundays for beginners and people who are totally blind, where volunteers, as well as the tennis coach, are on-hand to support the players. The standard rules of tennis apply with just a few modifications: if you’re totally blind, you’re allowed three bounces; and if partially sighted you’re allowed two.
The sessions are funded by Sport Islington, which distributes Islington Council and SportsAid funding each year to support local sports clubs and help young sports people develop within their chosen sports. Islington Tennis Centre, which is managed by leisure operator and registered charity Aquaterra, first ran soundball tennis in 2011, but its popularity led to the programming of regular weekly sessions.
“I’d been keen to try out adapted tennis to fully appreciate how the game and its equipment feel. The answer is: brilliant!” says Ian Francis, sports development officer at Metro Blind Sport. “After two hours of competitive matches, a few drills, coaching tips and plenty of friendly banter, I was left in no doubt that this is a game to be enjoyed across all abilities and levels.
“Being visually impaired doesn’t have to be a barrier to a healthier lifestyle. Regular coaching encourages players to develop their game, and the facilities allow all ages and abilities to take part.”
Raising the profile of the activity is bringing results. Islington Tennis Centre hosted a regional LTA one-day visually impaired tennis camp in September, supported by Metro Blind, and is also hosting a junior taster session for soundball tennis in November.
Metro Blind Sport was recently named Sport Islington organisation of the year at the Sport Islington and Islington School Sport Partnership awards. Sport Islington chair Michael MacNeill says: “It was heartwarming to see Metro Blind Sport win, particularly as it’s their 40th year and one year on from the success of the Paralympics.”
Volunteers are on-hand to support the players
Players can hear the specially adapted balls coming
Barry’s – known for its HIIT workouts combining treadmills and weights – is
thought to be looking at strategic options, including taking on a new backer.
US private equity fund, Providence Equity Partners, is acquiring a majority stake in VivaGym
from Bridges Fund Management, which will exit as a shareholder. Financial terms have not been
disclosed.
The Bannatyne Group says it has officially bounced back from the pandemic, with both turnover
and profits restored to pre-2020 levels in 2023, according to its year-end results.
Nuffield Health’s fourth annual survey, the Healthier Nation Index, has found people moved
slightly more in 2023 than 2022, but almost 75 per cent are still not meeting WHO guidelines.
Short-term incentives for exercise, such as using daily reminders, rewards or games, can lead
to sustained increases in activity according to new research.
With the launch of its 49th John Reed, RSG Group is looking for more opportunities for its high-
end brand in the US and Europe, but is pausing UK expansion.
Following three disrupted lockdown years, the European fitness market bounced back in 2023,
according to Deloitte and EuropeActive’s hot off the press European Health & Fitness Market
Report 2024.
Operator Circadian Trust has launched a five-year growth drive designed to
support health and wellbeing across South Gloucestershire, UK. The initiative
will see a £2.4m investment in its five Active Lifestyle Centres.
Complaints about group exercise have become a thing of the past for the Reynolds Group
thanks to its partnership with CoverMe, a digital platform that simplifies group exercise
and PT management for clubs and instructors. [more...]
Following a hugely successful event last year in Split, Croatia, W3Fit EMEA, is heading to
the Chia Laguna resort in Sardinia from 8-11 October.
[more...]
+ More featured suppliers
COMPANY PROFILES
Precor Precor has been a pioneer in delivering fitness experiences for commercial customers for more than 4 [more...]
