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NEWS
New wholesome image for Pizza Hut
POSTED 06 Oct 2008 . BY Caroline Wilkinson
Restaurant chain Pizza Hut has been temporarily re-branded Pasta Hut to reflect its new nutrition-conscious menu, in response to public concerns about the level of saturated fat and unhealthy ingredients used in the food.

As part of the new menu, the restaurant group intends to reduce salt levels in its foods by 10 per cent over the next three years to meet the FSA's salt targets for 2010. The children’s menu has also been revamped to include hidden vegetables and a complimentary side salad. In addition, all hydrogenated vegetable oils have been been removed from the menu and a saturated fat removal programme has begun.

The trial re-branding will run in tandem with a six-year £100m upgrade of its fast-food stores into smart casual restaurants. So far, £35m has already been spent on refurbishing 100 restaurants, with £17m this year alone and a further £24m to be invested in restaurant revamps and new openings in 2009 and 2010.

Pizza Hut chief executive, Alasdair Murdoch, said: “We have made significant changes to the business over the past few years and we wanted to create a moment in time for people to sit back and take notice."  

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Get HCM digital magazine and ezines FREE
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Jobs    News   Products   Magazine
NEWS
New wholesome image for Pizza Hut
POSTED 06 Oct 2008 . BY Caroline Wilkinson
Restaurant chain Pizza Hut has been temporarily re-branded Pasta Hut to reflect its new nutrition-conscious menu, in response to public concerns about the level of saturated fat and unhealthy ingredients used in the food.

As part of the new menu, the restaurant group intends to reduce salt levels in its foods by 10 per cent over the next three years to meet the FSA's salt targets for 2010. The children’s menu has also been revamped to include hidden vegetables and a complimentary side salad. In addition, all hydrogenated vegetable oils have been been removed from the menu and a saturated fat removal programme has begun.

The trial re-branding will run in tandem with a six-year £100m upgrade of its fast-food stores into smart casual restaurants. So far, £35m has already been spent on refurbishing 100 restaurants, with £17m this year alone and a further £24m to be invested in restaurant revamps and new openings in 2009 and 2010.

Pizza Hut chief executive, Alasdair Murdoch, said: “We have made significant changes to the business over the past few years and we wanted to create a moment in time for people to sit back and take notice."  

RELATED STORIES
Revealed: Britain’s unhealthiest high streets


High streets in the North and Midlands are most likely to feature businesses that are harmful to the public’s health, with Preston crowned Britain’s unhealthiest high street, according to a new report.
MORE NEWS
Les Mills calls on the industry to support UNICEF
Global group exercise specialist, Les Mills, is inviting operators to sign up to its Workout for the World event on 20 June, in support of UNICEF.
HUM2N opens longevity clinic at Six Senses London
Global luxury hospitality brand, Six Senses, has partnered with longevity healthcare provider, HUM2N, to launch a clinic at Six Senses London, at The Whiteley.
KX Chelsea invests £15 million to upgrade its wellness offering
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Researchers identify a drug which reduces muscle loss when using GLP-1 medications
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The Fitness Group Education

The Fitness Group is the UK’s Leading Fitness Education Training Provider. [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

13-13 Jun 2026

Global Wellness Day

Worldwide, Various,
15-18 Jun 2026

HLTH Europe

RAI Convention Centre, Amsterdam, Netherlands
+ More diary  
 


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Tel: +44 (0)1462 431385

©Cybertrek 2026

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