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New wholesome image for Pizza Hut
POSTED 06 Oct 2008 . BY Caroline Wilkinson
Restaurant chain Pizza Hut has been temporarily re-branded Pasta Hut to reflect its new nutrition-conscious menu, in response to public concerns about the level of saturated fat and unhealthy ingredients used in the food.

As part of the new menu, the restaurant group intends to reduce salt levels in its foods by 10 per cent over the next three years to meet the FSA's salt targets for 2010. The children’s menu has also been revamped to include hidden vegetables and a complimentary side salad. In addition, all hydrogenated vegetable oils have been been removed from the menu and a saturated fat removal programme has begun.

The trial re-branding will run in tandem with a six-year £100m upgrade of its fast-food stores into smart casual restaurants. So far, £35m has already been spent on refurbishing 100 restaurants, with £17m this year alone and a further £24m to be invested in restaurant revamps and new openings in 2009 and 2010.

Pizza Hut chief executive, Alasdair Murdoch, said: “We have made significant changes to the business over the past few years and we wanted to create a moment in time for people to sit back and take notice."  

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Jobs    News   Products   Magazine
NEWS
New wholesome image for Pizza Hut
POSTED 06 Oct 2008 . BY Caroline Wilkinson
Restaurant chain Pizza Hut has been temporarily re-branded Pasta Hut to reflect its new nutrition-conscious menu, in response to public concerns about the level of saturated fat and unhealthy ingredients used in the food.

As part of the new menu, the restaurant group intends to reduce salt levels in its foods by 10 per cent over the next three years to meet the FSA's salt targets for 2010. The children’s menu has also been revamped to include hidden vegetables and a complimentary side salad. In addition, all hydrogenated vegetable oils have been been removed from the menu and a saturated fat removal programme has begun.

The trial re-branding will run in tandem with a six-year £100m upgrade of its fast-food stores into smart casual restaurants. So far, £35m has already been spent on refurbishing 100 restaurants, with £17m this year alone and a further £24m to be invested in restaurant revamps and new openings in 2009 and 2010.

Pizza Hut chief executive, Alasdair Murdoch, said: “We have made significant changes to the business over the past few years and we wanted to create a moment in time for people to sit back and take notice."  

RELATED STORIES
Revealed: Britain’s unhealthiest high streets


High streets in the North and Midlands are most likely to feature businesses that are harmful to the public’s health, with Preston crowned Britain’s unhealthiest high street, according to a new report.
MORE NEWS
Sector leaders join forces to rally next UK government
More than 200 organisations and athletes in the UK have signed an open letter to party leaders to commit to making the nation the most active in Europe after next month’s General Election.
Total Fitness to launch purpose-built Women’s Gym
Following the success of its first site in Whitefield, Total Fitness is launching a purpose-built Women’s Gym in Wilmslow.
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