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EP 2025 issue 9
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+ Archive
5 Editor's letter

Demand and supply

The sector has flipped from being supply-to demand-led, with this being a major focus of the HCM Summit, says Liz Terry

View in digital edition
View online
12 HCM Zeitgeist

Top trends and fresh ideas

The benefits of brain headsets and vagus nerve stimulation, new PureGym classes and Peloton’s expansion into cross training

View in digital edition

16 HCM News

Deals, developments, insights and appointments

Xponential Fitness sells Lindora and hints at BFT plans. The Gym Group celebrates its 250th UK site

View in digital edition

24 HCM Buzz

Exciting launches and innovation

Everlast Gyms and Myprotein announce a new partnership

View in digital edition

30 HCM Collabs

Partnerships transforming the sector

Aion becomes Life Time’s official vest supplier, while Fitness First becomes Germany’s official Hyrox partner

View in digital edition

32 HCM people

Natalie Davies-Lane

The leisure business and commercial manager of Move Southwark talks to HCM about the experience of bringing leisure services back in-house

View in digital edition
View online
38 HCM people

Lafina Diamandis

The founder of Deia Health talks about lifestyle medicine and the increased appetite for wellness spaces that overlap with healthcare

View in digital edition
View online
44 Interview

Greg Oliver

Growth is on the cards for Fitness and Lifestyle Group as it adopts a premium value market positioning. Its CEO and MD talks to Kate Cracknell

View in digital edition
View online
58 Promotion

EGYM – Fitness like never before

EGYM presents its latest groundbreaking innovations, including a new Smart Strength machine, advanced onboarding and EGYM Genius

View in digital edition
View online
62 Opinion

Everyone's talking about ... Talent

The challenge of attracting and retaining talent is greater than ever before, as Vicky Kiernander reports

View in digital edition
View online
72 Promotion

Technogym – True Value

Crow Wood Health Club is elevating the member experience with Technogym

View in digital edition
View online
74 Life lessons

Elaine Jobson

When the Jetts CEO received a shock cancer diagnosis, she found her own way to share the news with stakeholders

View in digital edition
View online
78 Promotion

BLK BOX – Inner space

Chris Hull explains how well-designed storage not only frees up valuable gym space, but also creates a premium feel and can become part of a club’s functional kit

View in digital edition
View online
80 Insight

World of fitness

Huge opportunities exist in emerging markets, while Millennials and Gen Z are driving growth across the whole industry, says the HFA Global Report

View in digital edition
View online
On the cover | Greg Oliver: Creating a new model at FLG with ‘Premium Value’
88 Wellness

Working well

Workplace wellness schemes now go well beyond gym memberships, with increasingly-aware employees looking for wider wellbeing services

View in digital edition
View online
98 Promotion

Matrix - Upskilling for the future of fitness

Matrix Fitness examines how progressive programming, empowered instructors and a pivot toward prevention are driving deeper member engagement

View in digital edition
View online
100 Insight

A second Renaissance

We’re in the middle of a 21st century Renaissance, driven by Gen Alpha, who are more focused on health and community, says analyst and founder of Leisure DB, David Minton

View in digital edition
View online
104 Promotion

Ziva - Strength in the vertical

Ziva has been quietly growing its presence in the European market, delivering reliable, cost-effective kit that’s made in-house

View in digital edition
View online
106 Supplier showcase

Brawn – Stronger together

Brawn is making strength training accessible for all, with a pilot with The Gym Group proving the concept

View in digital edition
View online
108 Supplier showcase

Safe Space – Elevating gym design

Everlast Gyms – which is part of Frasers Group – continues to prioritise member experience by partnering with Safe Space Lockers on quality-built solutions

View in digital edition
View online
110 fitness-kit.net

Product innovation

We take a look at the latest health, fitness and wellness equipment from leading suppliers in the market

View in digital edition

111 Promotion

Starpool – Recovery class

Starpool’s Recovery Class heralds a new era of science-based wellness in fitness

View in digital edition
View online
113 Promotion

DHZ equipment from PSLT is a game-changer for every gym

PSLT, the exclusive UK distributor of DHZ, is helping gyms upgrade with high-performing, stylish and reliable strength and functional equipment

View in digital edition
View online
114 Reader services

HCM directory

If you’re in procurement, the HCM Directory is part of an extensive network of resources designed for you that includes www.HCMmag.com/CompanyProfiles

View in digital edition

116 Research

Healing hearts

Broken hearts are real and exercise, such as swimming and cycling, can help heal them, says a research team from the University of Aberdeen

View in digital edition
View online
FEATURED SUPPLIERS

Cornerstone Connect helps Active Blackpool tackle health inequalities
Active Blackpool is deploying Cornerstone Connect, a new digital interface allowing disparate information from multiple systems to be aggregated into one dataset, to support its focus on reducing health inequalities and improving healthy life expectancy. [more...]

CoverMe extends matching service to personal training, rewriting how members and personal trainers connect
CoverMe, the global leader in fitness workforce management, today launches CoverMe PT, an on-demand personal training platform that connects the right personal trainer to the right client in under 10 seconds. [more...]
+ More featured suppliers  
COMPANY PROFILES
PSLT Ltd

PSLT Fitness Solutions manufacture, remanufacture and buy back commercial gym equipment. [more...]
Orbit4

With Orbit4, you’ll always have full visibility of your equipment inventory, the true market value [more...]
+ More profiles  
CATALOGUE GALLERY
 
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

03-05 Jul 2026

World Championship in Massage

Copenhagen, Copenhagen, Denmark
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 
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ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026
Get HCM digital magazine and ezines FREE
Sign up here ▸
Jobs    News   Products   Magazine
EP 2025 issue 9
Download PDF
View digital edition
Subscribe
Magazine archive
5 Editor's letter

Demand and supply

The sector has flipped from being supply-to demand-led, with this being a major focus of the HCM Summit, says Liz Terry

View in digital edition
View online
12 HCM Zeitgeist

Top trends and fresh ideas

The benefits of brain headsets and vagus nerve stimulation, new PureGym classes and Peloton’s expansion into cross training

View in digital edition

16 HCM News

Deals, developments, insights and appointments

Xponential Fitness sells Lindora and hints at BFT plans. The Gym Group celebrates its 250th UK site

View in digital edition

24 HCM Buzz

Exciting launches and innovation

Everlast Gyms and Myprotein announce a new partnership

View in digital edition

30 HCM Collabs

Partnerships transforming the sector

Aion becomes Life Time’s official vest supplier, while Fitness First becomes Germany’s official Hyrox partner

View in digital edition

32 HCM people

Natalie Davies-Lane

The leisure business and commercial manager of Move Southwark talks to HCM about the experience of bringing leisure services back in-house

View in digital edition
View online
38 HCM people

Lafina Diamandis

The founder of Deia Health talks about lifestyle medicine and the increased appetite for wellness spaces that overlap with healthcare

View in digital edition
View online
44 Interview

Greg Oliver

Growth is on the cards for Fitness and Lifestyle Group as it adopts a premium value market positioning. Its CEO and MD talks to Kate Cracknell

View in digital edition
View online
58 Promotion

EGYM – Fitness like never before

EGYM presents its latest groundbreaking innovations, including a new Smart Strength machine, advanced onboarding and EGYM Genius

View in digital edition
View online
62 Opinion

Everyone's talking about ... Talent

The challenge of attracting and retaining talent is greater than ever before, as Vicky Kiernander reports

View in digital edition
View online
72 Promotion

Technogym – True Value

Crow Wood Health Club is elevating the member experience with Technogym

View in digital edition
View online
74 Life lessons

Elaine Jobson

When the Jetts CEO received a shock cancer diagnosis, she found her own way to share the news with stakeholders

View in digital edition
View online
78 Promotion

BLK BOX – Inner space

Chris Hull explains how well-designed storage not only frees up valuable gym space, but also creates a premium feel and can become part of a club’s functional kit

View in digital edition
View online
80 Insight

World of fitness

Huge opportunities exist in emerging markets, while Millennials and Gen Z are driving growth across the whole industry, says the HFA Global Report

View in digital edition
View online
On the cover | Greg Oliver: Creating a new model at FLG with ‘Premium Value’
88 Wellness

Working well

Workplace wellness schemes now go well beyond gym memberships, with increasingly-aware employees looking for wider wellbeing services

View in digital edition
View online
98 Promotion

Matrix - Upskilling for the future of fitness

Matrix Fitness examines how progressive programming, empowered instructors and a pivot toward prevention are driving deeper member engagement

View in digital edition
View online
100 Insight

A second Renaissance

We’re in the middle of a 21st century Renaissance, driven by Gen Alpha, who are more focused on health and community, says analyst and founder of Leisure DB, David Minton

View in digital edition
View online
104 Promotion

Ziva - Strength in the vertical

Ziva has been quietly growing its presence in the European market, delivering reliable, cost-effective kit that’s made in-house

View in digital edition
View online
106 Supplier showcase

Brawn – Stronger together

Brawn is making strength training accessible for all, with a pilot with The Gym Group proving the concept

View in digital edition
View online
108 Supplier showcase

Safe Space – Elevating gym design

Everlast Gyms – which is part of Frasers Group – continues to prioritise member experience by partnering with Safe Space Lockers on quality-built solutions

View in digital edition
View online
110 fitness-kit.net

Product innovation

We take a look at the latest health, fitness and wellness equipment from leading suppliers in the market

View in digital edition

111 Promotion

Starpool – Recovery class

Starpool’s Recovery Class heralds a new era of science-based wellness in fitness

View in digital edition
View online
113 Promotion

DHZ equipment from PSLT is a game-changer for every gym

PSLT, the exclusive UK distributor of DHZ, is helping gyms upgrade with high-performing, stylish and reliable strength and functional equipment

View in digital edition
View online
114 Reader services

HCM directory

If you’re in procurement, the HCM Directory is part of an extensive network of resources designed for you that includes www.HCMmag.com/CompanyProfiles

View in digital edition

116 Research

Healing hearts

Broken hearts are real and exercise, such as swimming and cycling, can help heal them, says a research team from the University of Aberdeen

View in digital edition
View online
LATEST NEWS
Industry veterans partner to launch women-only strength brand, LiftHer
An ambitious women’s-only strength and lifting studio concept is set to launch in Dallas this September, with a wider US rollout already in active development.
Omnigym collaborates on an outdoor gym for homeless people
Finnish outdoor fitness equipment specialist, Omnigym, has partnered with charity, Emmaüs Solidarité, to launch an outdoor gym installation at a homeless shelter in Paris.
Virgin Active opens social wellness club in London's Mayfair
Basic-Fit expands German footprint with €52m Wellyou acquisition
Europe’s largest low-cost operator Basic-Fit has agreed to acquire 41 Wellyou clubs in Germany for €52m.
Myzone report shows importance of longevity and social connection
Longevity is the most important motivator for today’s exercisers and social connection is key, according to a report by Myzone.
Until combines multiple disciplines at new Canary Wharf club
Until has opened its fourth club at Canary Wharf, in the iconic YY London building.
Ben Allen appointed managing director at Common Bond
Ben Allen has been appointed managing director at Common Bond. Having set the company up for growth, Robert Rowland now steps into an advisory role.
Industry mourns the loss of Les Mills, a founding father of fitness
Les Mills, whose name became synonymous with one of the world's leading fitness brands, has passed away peacefully at the age of 91.
HCM News: Taking GLP-1s is linked to a decline in physical activity
People taking GLP-1 weight loss medications such as Ozempic, Wegovy, Mounjaro and Zepbound may be losing weight, but they’re also becoming less physically active, according to new research presented at the ENDO 2026 annual meeting of the Endocrine Society
PureGym pilots touchless Recovery Zones in London and Manchester
Low-cost gym operator, PureGym, is trialling recovery zones at two of its UK sites, democratising what was previously a premium experience.
New CIMSPA standards upskill coaches and swimming teachers in mental health
In a milestone moment, mental health has become a core part of CIMSPA’s occupational professional standards.
EoS Fitness is the next budget chain to offer reformer Pilates
US high-value, low-price chain, Eos Fitness, has announced plans to pilot reformer Pilates in three locations this year.
+ More news   
 
FEATURED SUPPLIERS

Cornerstone Connect helps Active Blackpool tackle health inequalities
Active Blackpool is deploying Cornerstone Connect, a new digital interface allowing disparate information from multiple systems to be aggregated into one dataset, to support its focus on reducing health inequalities and improving healthy life expectancy. [more...]

CoverMe extends matching service to personal training, rewriting how members and personal trainers connect
CoverMe, the global leader in fitness workforce management, today launches CoverMe PT, an on-demand personal training platform that connects the right personal trainer to the right client in under 10 seconds. [more...]
+ More featured suppliers  
COMPANY PROFILES
PSLT Ltd

PSLT Fitness Solutions manufacture, remanufacture and buy back commercial gym equipment. [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

03-05 Jul 2026

World Championship in Massage

Copenhagen, Copenhagen, Denmark
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
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