FitnessGenes provides DNA-based insights that help health and fitness professionals personalise training, recovery, nutrition and lifestyle recommendations.
Our tests analyse key genetic markers linked to longevity, strength, endurance, recovery, injury risk and nutrition. Results are delivered through an easy-to-use platform designed for coaches and personal trainers, translating complex genetics into practical, actionable guidance.
The focus is on improving client outcomes, strengthening long-term engagement and retention, and enabling sustainable, profitable business growth.
The fitness industry has a growing role in prevention and long-term health. DNA-led, personalised fitness and longevity programmes allow operators to deliver more relevant member experiences, improve retention, and introduce premium services and additional revenue streams, while supporting better health outcomes over time for their members.
Including free DNA testing can be a convincing incentive for choosing a premium membership
Health clubs can work with us through a range of models, from simple reseller or referral arrangements to more integrated, white-label solutions that sit seamlessly within their premium offering. This allows operators to integrate genetic testing into their existing services, creating a differentiated offering.
Collaborations
We work with a range of operators, from independent personal training studios to multi-site gym groups and wellness brands across the UK, US and other international markets. Our partners typically focus on personalised coaching, preventative health and member retention, using genetic insights to support high-quality, evidence-informed longevity programmes.
New launches
We recently launched a longevity product combining genetic data and AI to deliver clear, practical programmes for members, removing complexity around interpretation and highlighting the actions and supplements with the greatest impact. We’re also exploring blood testing integration to provide operators with a more comprehensive diagnostic solution.
Simon Wilkinson, head of fitness sales EMEA, Tanita / Tanita
Simon Wilkinson
Head of fitness sales EMEA, Tanita
Our hero product is the Tanita MC-780MA. It’s medically accurate, comes with a five-year warranty, can be personalised and integrates with other tech, giving a full breakdown of body composition.
The real strength of Tanita though, is that we don’t only have a ‘hero product’, just solutions-based products that are ideally suited no matter whether you’re a personal trainer or a major operator.
With pricing from £1,500 to £15,000, we work with leasing companies and have our own in-house payment plan to make Tanita accessible.
On all our devices, a measurement takes less than 30 seconds. If you add value through consultations, this is the time-defining factor, not the measurement itself. Tanita technology is fast, accurate and easy to use.
On all of our devices, a measurement takes less than 30 seconds
Collaborations
Operators all over Europe utilise Tanita technology, including David Lloyd, Places Leisure, Virgin Active, Basic-Fit and L’Orange Bleue.
New launches
2026 is a big year for Tanita, with new products being launched at FIBO in April. It’s a little early to provide a sneak preview, but expect a shake-up of what’s expected from a body composition analyser.
Tanita devices can take measurements in 30 seconds / Tanita
Stephen Barton, country director UK EGYM UK / EGYM / benjamin olszewski
Stephen Barton
Country director UK, EGYM UK
EGYM Technology provides a smart fitness and health ecosystem that combines connected strength equipment, digital coaching, and physiological testing into one platform.
Through guided assessments such as strength diagnostics, range-of-motion checks, body composition analysis, and metabolic fitness insights, EGYM helps establish a baseline for each member and tracks progress over time.
For health clubs and wellness operators, EGYM can deliver personalised, data-driven training at scale, improving onboarding, member engagement and outcomes that support retention and premium service offerings.
EGYM enables operators to move beyond generic workouts and position their facility as a results-focused destination
By translating physiological data into simple, motivating training programmes, it enables operators to move beyond generic workouts and position their facility as a results-focused, modern health and fitness destination.
An onboarding assessment at the EGYM Fitness Hub typically takes less than 30 minutes when doing the full body setup and tests, including body measurements and strength and flexibility checks.
Collaborations
EGYM products and services are used across over 33,000 facilities worldwide. In the UK, these include David Lloyd Leisure, Places Leisure, Fitness First UK and Everyone Active.
New launches
The next evolution of the EGYM Ecosystem will launch this year, spearheaded by our ongoing commitment to deliver reliable processes, measurable results and lasting growth and cementing our commitment to delivering progress that counts.
EGYM checks establish a baseline and track progress over time / EGYM / benjamin olszewski
EGYM connected strength equipment / EGYM / benjamin olszewski
Nerio Alessandri, founder and president, Technogym / Technogym
Nerio Alessandri
Founder and president, Technogym
The Technogym Checkup uses advanced measurement technology and AI to provide an assessment for physical and cognitive conditions.
This comprehensive holistic assessment covers six key pillars: body, mobility, balance, mind, strength and CV. It uses advanced measurement technology and AI to calculate each pillar and gives users a Wellness Age – a motivational metric which is based on physio-cognitive parameters.
Once the user completes all six pillars, the AI-powered Technogym Coach adjusts their training programmes to maximise results and increase engagement.
For operators, it elevates service quality, supports onboarding and strengthens retention by showing measurable progress at every visit. By standardising assessments Technogym Checkup helps facilities differentiate their offering, enhance coaching value and unlock new revenue opportunities through consultations and wellness pathways.
Technogym Checkup provides a comprehensive holistic assessment across six key pillars
A full Technogym Checkup assessment can take up to an hour to deliver an in-depth wellness assessment. This allows the trainer to fully complete and deep dive into all six pillars of assessments to reveal the member’s Wellness Age.
New launches
We’ve introduced new features to Technogym Checkup to make strength and cardio assessments more accessible. Facilities that don’t have Technogym Biostrength connected strength solution can now measure members’ strength using a handgrip device to provide their one rep max quickly and accurately.
We’ve also added a heart rate monitor, enabling a squat test as an additional method for assessing a member’s cardio score and estimating their VO₂ Max. This provides a more comfortable alternative for older members or those who may prefer to avoid a strenuous VO₂ Max test on connected cardio equipment.
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its focus on reducing health inequalities and improving healthy life expectancy. [more...]
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FitnessGenes provides DNA-based insights that help health and fitness professionals personalise training, recovery, nutrition and lifestyle recommendations.
Our tests analyse key genetic markers linked to longevity, strength, endurance, recovery, injury risk and nutrition. Results are delivered through an easy-to-use platform designed for coaches and personal trainers, translating complex genetics into practical, actionable guidance.
The focus is on improving client outcomes, strengthening long-term engagement and retention, and enabling sustainable, profitable business growth.
The fitness industry has a growing role in prevention and long-term health. DNA-led, personalised fitness and longevity programmes allow operators to deliver more relevant member experiences, improve retention, and introduce premium services and additional revenue streams, while supporting better health outcomes over time for their members.
Including free DNA testing can be a convincing incentive for choosing a premium membership
Health clubs can work with us through a range of models, from simple reseller or referral arrangements to more integrated, white-label solutions that sit seamlessly within their premium offering. This allows operators to integrate genetic testing into their existing services, creating a differentiated offering.
Collaborations
We work with a range of operators, from independent personal training studios to multi-site gym groups and wellness brands across the UK, US and other international markets. Our partners typically focus on personalised coaching, preventative health and member retention, using genetic insights to support high-quality, evidence-informed longevity programmes.
New launches
We recently launched a longevity product combining genetic data and AI to deliver clear, practical programmes for members, removing complexity around interpretation and highlighting the actions and supplements with the greatest impact. We’re also exploring blood testing integration to provide operators with a more comprehensive diagnostic solution.
Simon Wilkinson, head of fitness sales EMEA, Tanita / Tanita
Simon Wilkinson
Head of fitness sales EMEA, Tanita
Our hero product is the Tanita MC-780MA. It’s medically accurate, comes with a five-year warranty, can be personalised and integrates with other tech, giving a full breakdown of body composition.
The real strength of Tanita though, is that we don’t only have a ‘hero product’, just solutions-based products that are ideally suited no matter whether you’re a personal trainer or a major operator.
With pricing from £1,500 to £15,000, we work with leasing companies and have our own in-house payment plan to make Tanita accessible.
On all our devices, a measurement takes less than 30 seconds. If you add value through consultations, this is the time-defining factor, not the measurement itself. Tanita technology is fast, accurate and easy to use.
On all of our devices, a measurement takes less than 30 seconds
Collaborations
Operators all over Europe utilise Tanita technology, including David Lloyd, Places Leisure, Virgin Active, Basic-Fit and L’Orange Bleue.
New launches
2026 is a big year for Tanita, with new products being launched at FIBO in April. It’s a little early to provide a sneak preview, but expect a shake-up of what’s expected from a body composition analyser.
Tanita devices can take measurements in 30 seconds / Tanita
Stephen Barton, country director UK EGYM UK / EGYM / benjamin olszewski
Stephen Barton
Country director UK, EGYM UK
EGYM Technology provides a smart fitness and health ecosystem that combines connected strength equipment, digital coaching, and physiological testing into one platform.
Through guided assessments such as strength diagnostics, range-of-motion checks, body composition analysis, and metabolic fitness insights, EGYM helps establish a baseline for each member and tracks progress over time.
For health clubs and wellness operators, EGYM can deliver personalised, data-driven training at scale, improving onboarding, member engagement and outcomes that support retention and premium service offerings.
EGYM enables operators to move beyond generic workouts and position their facility as a results-focused destination
By translating physiological data into simple, motivating training programmes, it enables operators to move beyond generic workouts and position their facility as a results-focused, modern health and fitness destination.
An onboarding assessment at the EGYM Fitness Hub typically takes less than 30 minutes when doing the full body setup and tests, including body measurements and strength and flexibility checks.
Collaborations
EGYM products and services are used across over 33,000 facilities worldwide. In the UK, these include David Lloyd Leisure, Places Leisure, Fitness First UK and Everyone Active.
New launches
The next evolution of the EGYM Ecosystem will launch this year, spearheaded by our ongoing commitment to deliver reliable processes, measurable results and lasting growth and cementing our commitment to delivering progress that counts.
EGYM checks establish a baseline and track progress over time / EGYM / benjamin olszewski
EGYM connected strength equipment / EGYM / benjamin olszewski
Nerio Alessandri, founder and president, Technogym / Technogym
Nerio Alessandri
Founder and president, Technogym
The Technogym Checkup uses advanced measurement technology and AI to provide an assessment for physical and cognitive conditions.
This comprehensive holistic assessment covers six key pillars: body, mobility, balance, mind, strength and CV. It uses advanced measurement technology and AI to calculate each pillar and gives users a Wellness Age – a motivational metric which is based on physio-cognitive parameters.
Once the user completes all six pillars, the AI-powered Technogym Coach adjusts their training programmes to maximise results and increase engagement.
For operators, it elevates service quality, supports onboarding and strengthens retention by showing measurable progress at every visit. By standardising assessments Technogym Checkup helps facilities differentiate their offering, enhance coaching value and unlock new revenue opportunities through consultations and wellness pathways.
Technogym Checkup provides a comprehensive holistic assessment across six key pillars
A full Technogym Checkup assessment can take up to an hour to deliver an in-depth wellness assessment. This allows the trainer to fully complete and deep dive into all six pillars of assessments to reveal the member’s Wellness Age.
New launches
We’ve introduced new features to Technogym Checkup to make strength and cardio assessments more accessible. Facilities that don’t have Technogym Biostrength connected strength solution can now measure members’ strength using a handgrip device to provide their one rep max quickly and accurately.
We’ve also added a heart rate monitor, enabling a squat test as an additional method for assessing a member’s cardio score and estimating their VO₂ Max. This provides a more comfortable alternative for older members or those who may prefer to avoid a strenuous VO₂ Max test on connected cardio equipment.
An ambitious women’s-only strength and lifting studio concept is set to launch in Dallas this
September, with a wider US rollout already in active development.
Finnish outdoor fitness equipment specialist, Omnigym, has partnered with charity, Emmaüs
Solidarité, to launch an outdoor gym installation at a homeless shelter in Paris.
People taking GLP-1 weight loss medications such as Ozempic, Wegovy, Mounjaro and Zepbound
may be losing weight, but they’re also becoming less physically active, according to new
research presented at the ENDO 2026 annual meeting of the Endocrine Society
CoverMe, the global leader in fitness workforce management, today launches CoverMe PT, an
on-demand personal training platform that connects the right personal trainer to the right
client in under 10 seconds. [more...]
Active Blackpool is deploying Cornerstone Connect, a new digital interface allowing
disparate information from multiple systems to be aggregated into one dataset, to support
its focus on reducing health inequalities and improving healthy life expectancy. [more...]
+ More featured suppliers
COMPANY PROFILES
Orbit4 With Orbit4, you’ll always have full visibility
of your equipment inventory, the true
market value [more...]
