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D2F – Brand elevation

From England cricket to the Boat Race, D2F’s Matt Aynsley explains how the company’s bespoke division is excelling in the clothing and accessories market


At D2F Bespoke, we specialise in creating premium custom apparel and accessories to help set brands apart. Custom merchandise or uniforms can really elevate a brand and we pride ourselves on helping our clients offer the finest range.

With over two decades of industry expertise, we partner with brands of all sizes in the health, fitness and lifestyle market.

We’ve also crafted bespoke collections for some of the world’s most prestigious sporting brands, including the Olympics, the Boat Race, the FA, English Cricket Board, Premiership Rugby Clubs and more, but we also deliver for smaller events and businesses.

Fully bespoke products
Our product range is fully bespoke and covers everything from stylish outerwear and comfortable leisurewear, to socks, hats and everything in between – including branded accessories – delivering premium quality at competitive prices.

For example, we worked closely with the Boat Race to design a clothing range designed for commercial success, but also represents the race’s identity as a prestigious sporting event steeped in centuries of history.

It’s also worth mentioning that we pride ourselves on our strict code of ethical and eco-conscious sourcing policies and hold ourselves to the highest standard, as we want these brands to feel completely safe with us.

We have a five-step process to ensure every detail is perfect for our clients, starting with an in-depth consultation where we get to know the brand and explore design preferences.

We follow this up with initial concepts and refine the design – every element is customisable, even small details.

Standout results
For The Boat Race, we used the crossed oars and boat race colour detailing to customise zip pulls, as well as back neck tapes and labels. All these small details help the products stand out and create a sense of attachment between the brand and the products, beyond the base logo itself.

Once a client is satisfied with the designs, we provide a comprehensive view of the collection, allowing clients to make any additional adjustments before we move forward with creating pre-production samples for final approval.

Once full production begins, we provide ‘top samples’ – exact replicas of the final products, allowing clients to see and feel the quality before the main shipment arrives.

We work with businesses and events of all sizes. Bespoke is ideal for any brand-conscious businesses that demand uniformity, quality, and an unmistakable identity.

Anyone looking for branded products should get in touch, whether it’s high quality uniforms or a collection for retail, we can deliver across the board.

More: www.d2ffitness.com
photo: D2F

"We’ve crafted bespoke collections for some of the world’s most prestigious sporting brands, including the Olympics, the Boat Race, the FA, English Cricket Board, Premiership Rugby Clubs" – Matt Aynsley, D2F

Quality sits at the heart of all D2F products
Quality sits at the heart of all D2F products / photo: D2F
/ photo: D2F
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Get HCM digital magazine and ezines FREE
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Jobs    News   Products   Magazine
Sponsored
D2F – Brand elevation

From England cricket to the Boat Race, D2F’s Matt Aynsley explains how the company’s bespoke division is excelling in the clothing and accessories market


At D2F Bespoke, we specialise in creating premium custom apparel and accessories to help set brands apart. Custom merchandise or uniforms can really elevate a brand and we pride ourselves on helping our clients offer the finest range.

With over two decades of industry expertise, we partner with brands of all sizes in the health, fitness and lifestyle market.

We’ve also crafted bespoke collections for some of the world’s most prestigious sporting brands, including the Olympics, the Boat Race, the FA, English Cricket Board, Premiership Rugby Clubs and more, but we also deliver for smaller events and businesses.

Fully bespoke products
Our product range is fully bespoke and covers everything from stylish outerwear and comfortable leisurewear, to socks, hats and everything in between – including branded accessories – delivering premium quality at competitive prices.

For example, we worked closely with the Boat Race to design a clothing range designed for commercial success, but also represents the race’s identity as a prestigious sporting event steeped in centuries of history.

It’s also worth mentioning that we pride ourselves on our strict code of ethical and eco-conscious sourcing policies and hold ourselves to the highest standard, as we want these brands to feel completely safe with us.

We have a five-step process to ensure every detail is perfect for our clients, starting with an in-depth consultation where we get to know the brand and explore design preferences.

We follow this up with initial concepts and refine the design – every element is customisable, even small details.

Standout results
For The Boat Race, we used the crossed oars and boat race colour detailing to customise zip pulls, as well as back neck tapes and labels. All these small details help the products stand out and create a sense of attachment between the brand and the products, beyond the base logo itself.

Once a client is satisfied with the designs, we provide a comprehensive view of the collection, allowing clients to make any additional adjustments before we move forward with creating pre-production samples for final approval.

Once full production begins, we provide ‘top samples’ – exact replicas of the final products, allowing clients to see and feel the quality before the main shipment arrives.

We work with businesses and events of all sizes. Bespoke is ideal for any brand-conscious businesses that demand uniformity, quality, and an unmistakable identity.

Anyone looking for branded products should get in touch, whether it’s high quality uniforms or a collection for retail, we can deliver across the board.

More: www.d2ffitness.com
photo: D2F

"We’ve crafted bespoke collections for some of the world’s most prestigious sporting brands, including the Olympics, the Boat Race, the FA, English Cricket Board, Premiership Rugby Clubs" – Matt Aynsley, D2F

Quality sits at the heart of all D2F products
Quality sits at the heart of all D2F products / photo: D2F
/ photo: D2F
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©Cybertrek 2026

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