Get HCM digital magazine and ezines FREE
Sign up here ▸
Jobs   News   Features   Products   Magazine      Advertise  
Sponsored
Technogym – Destination wellness

New health club brand, V London, is bringing holistic luxury to London’s Mayfair in collaboration with Technogym


Located in upmarket Berkeley Square House, V London is the brainchild of industry entrepreneur Scott Best.

Designed to be a holistic destination for wellbeing, V offers members cutting-edge equipment and luxury options for a tailored experience.


The club is built around a five-pillar concept of spiritual, physical, intellectual, emotional, and social wellbeing and features a state-of-the-art gym space, however, V London is much more than a fitness offering, it’s a sanctuary where members can also nurture their health and wellbeing.

Features include a sauna, an ice bath, Reformer Pilates, zero gravity recovery, osteopathy, massage and regular expert workshops. The club also has two studios, one for Reformer Pilates and one for yoga classes.

Industry-leading equipment
The heart of the facility is the spacious gym, which is set over two levels. Best worked with Technogym to optimise the space and select best-in-class equipment for V’s wellness-focused members.

“Technogym is without a doubt the best in the industry,” said Best, “with innovative products, quality design, highly engaged educators and a team that keeps pushing the boundaries of what’s possible in wellness.”

In the plate loaded area, Technogym Pure machines include the hip thrust and deadlift machine, dual leg extension and half racks, so members can enjoy a high-end strength training experience.

The cardio area offers premium performance options from Technogym Skill Line, including Technogym Skillrun, Skillrow, and the latest Skillup for data-driven cardio workouts with an athletic edge.

Technogym Excite Climbs offer a challenging workout with the option of high-quality content to keep members motivated and engaged.

The gym runs three HIIT classes a day on the gym floor, using the versatile features of Skillline which are housed in Technogym Universe, a versatile functional strength area that combines a rig, storage solution and multiple resistance training options.

On the upper level of the gym, members will find a full mobility zone, while V also has the latest AI-driven assessment tool – Technogym Checkup – which gives members and staff ultra detailed insights their start-point and progress.

Digital ecosystem for member progress
V London uses the Technogym ecosystem and CRM to streamline the member journey from onboarding to assessment, programming and progress. For Best and his team, the Technogym ecosystem makes it easy to track member visits, communicate with members when they’re not on-site and manage bookings for classes and workshops.

The member journey starts with the Technogym app and an initial assessment on Technogym Checkup, which blends AI technology and gym trainer interaction to give members a detailed insight into their body composition, mobility, balance, cognitive skills, cardio and strength.

Checkup works with Technogym app to create bespoke training plans, based on each member’s data and tailored to the equipment on the gym floor.

“Technogym offers a premium ecosystem of digital solutions that’s perfectly suited to V London,” said Best. “Checkup gives subjective, science-led data so we can help members get results more quickly, which of course is motivating and keeps them on track.”

Expert support for members and staff
Technogym education team and master trainers were heavily involved in the pre-launch phase, helping V London activate the club by leading workshops, strength classes and equipment-specific education sessions as a member benefit. The education team has also worked with V’s Personal Trainers to ensure every member of staff understands the features and functionality of Technogym’s advanced strength and cardio equipment and can help members to optimise their workouts.

More: www.technogym.com
photo: V London

"Technogym is without a doubt the best in the industry and keeps pushing the boundaries of what’s possible in wellness" – Scott Best, CEO, V London

The focus of V is on performance and wellness
The focus of V is on performance and wellness / photo: Technogym / V London
The latest cardio is on offer at V
The latest cardio is on offer at V / photo: Technogym / V London
Additional racks have been installed to meet demand
Additional racks have been installed to meet demand / photo: Technogym / V London
FEATURED SUPPLIERS

Cornerstone Connect helps Active Blackpool tackle health inequalities
Active Blackpool is deploying Cornerstone Connect, a new digital interface allowing disparate information from multiple systems to be aggregated into one dataset, to support its focus on reducing health inequalities and improving healthy life expectancy. [more...]

CoverMe extends matching service to personal training, rewriting how members and personal trainers connect
CoverMe, the global leader in fitness workforce management, today launches CoverMe PT, an on-demand personal training platform that connects the right personal trainer to the right client in under 10 seconds. [more...]
+ More featured suppliers  
COMPANY PROFILES
Life Fitness/Hammer Strength

Life Fitness / Hammer Strength works with some of the world’s most recognised hospitality brands, su [more...]
Total Vibration Solutions Ltd (TVS Group)

TVS Group includes TVS Sports Surfaces, TVS Gym Flooring, TVS Play Surfaces and TVS Acoustics. [more...]
+ More profiles  
CATALOGUE GALLERY
 
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

03-05 Jul 2026

World Championship in Massage

Copenhagen, Copenhagen, Denmark
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
HCM
LEISURE OPPORTUNITIES
HEALTH CLUB HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026
Get HCM digital magazine and ezines FREE
Sign up here ▸
Jobs    News   Products   Magazine
Sponsored
Technogym – Destination wellness

New health club brand, V London, is bringing holistic luxury to London’s Mayfair in collaboration with Technogym


Located in upmarket Berkeley Square House, V London is the brainchild of industry entrepreneur Scott Best.

Designed to be a holistic destination for wellbeing, V offers members cutting-edge equipment and luxury options for a tailored experience.


The club is built around a five-pillar concept of spiritual, physical, intellectual, emotional, and social wellbeing and features a state-of-the-art gym space, however, V London is much more than a fitness offering, it’s a sanctuary where members can also nurture their health and wellbeing.

Features include a sauna, an ice bath, Reformer Pilates, zero gravity recovery, osteopathy, massage and regular expert workshops. The club also has two studios, one for Reformer Pilates and one for yoga classes.

Industry-leading equipment
The heart of the facility is the spacious gym, which is set over two levels. Best worked with Technogym to optimise the space and select best-in-class equipment for V’s wellness-focused members.

“Technogym is without a doubt the best in the industry,” said Best, “with innovative products, quality design, highly engaged educators and a team that keeps pushing the boundaries of what’s possible in wellness.”

In the plate loaded area, Technogym Pure machines include the hip thrust and deadlift machine, dual leg extension and half racks, so members can enjoy a high-end strength training experience.

The cardio area offers premium performance options from Technogym Skill Line, including Technogym Skillrun, Skillrow, and the latest Skillup for data-driven cardio workouts with an athletic edge.

Technogym Excite Climbs offer a challenging workout with the option of high-quality content to keep members motivated and engaged.

The gym runs three HIIT classes a day on the gym floor, using the versatile features of Skillline which are housed in Technogym Universe, a versatile functional strength area that combines a rig, storage solution and multiple resistance training options.

On the upper level of the gym, members will find a full mobility zone, while V also has the latest AI-driven assessment tool – Technogym Checkup – which gives members and staff ultra detailed insights their start-point and progress.

Digital ecosystem for member progress
V London uses the Technogym ecosystem and CRM to streamline the member journey from onboarding to assessment, programming and progress. For Best and his team, the Technogym ecosystem makes it easy to track member visits, communicate with members when they’re not on-site and manage bookings for classes and workshops.

The member journey starts with the Technogym app and an initial assessment on Technogym Checkup, which blends AI technology and gym trainer interaction to give members a detailed insight into their body composition, mobility, balance, cognitive skills, cardio and strength.

Checkup works with Technogym app to create bespoke training plans, based on each member’s data and tailored to the equipment on the gym floor.

“Technogym offers a premium ecosystem of digital solutions that’s perfectly suited to V London,” said Best. “Checkup gives subjective, science-led data so we can help members get results more quickly, which of course is motivating and keeps them on track.”

Expert support for members and staff
Technogym education team and master trainers were heavily involved in the pre-launch phase, helping V London activate the club by leading workshops, strength classes and equipment-specific education sessions as a member benefit. The education team has also worked with V’s Personal Trainers to ensure every member of staff understands the features and functionality of Technogym’s advanced strength and cardio equipment and can help members to optimise their workouts.

More: www.technogym.com
photo: V London

"Technogym is without a doubt the best in the industry and keeps pushing the boundaries of what’s possible in wellness" – Scott Best, CEO, V London

The focus of V is on performance and wellness
The focus of V is on performance and wellness / photo: Technogym / V London
The latest cardio is on offer at V
The latest cardio is on offer at V / photo: Technogym / V London
Additional racks have been installed to meet demand
Additional racks have been installed to meet demand / photo: Technogym / V London
LATEST NEWS
Industry veterans partner to launch women-only strength brand, LiftHer
An ambitious women’s-only strength and lifting studio concept is set to launch in Dallas this September, with a wider US rollout already in active development.
Omnigym collaborates on an outdoor gym for homeless people
Finnish outdoor fitness equipment specialist, Omnigym, has partnered with charity, Emmaüs Solidarité, to launch an outdoor gym installation at a homeless shelter in Paris.
Virgin Active opens social wellness club in London's Mayfair
Basic-Fit expands German footprint with €52m Wellyou acquisition
Europe’s largest low-cost operator Basic-Fit has agreed to acquire 41 Wellyou clubs in Germany for €52m.
Myzone report shows importance of longevity and social connection
Longevity is the most important motivator for today’s exercisers and social connection is key, according to a report by Myzone.
Until combines multiple disciplines at new Canary Wharf club
Until has opened its fourth club at Canary Wharf, in the iconic YY London building.
Ben Allen appointed managing director at Common Bond
Ben Allen has been appointed managing director at Common Bond. Having set the company up for growth, Robert Rowland now steps into an advisory role.
Industry mourns the loss of Les Mills, a founding father of fitness
Les Mills, whose name became synonymous with one of the world's leading fitness brands, has passed away peacefully at the age of 91.
HCM News: Taking GLP-1s is linked to a decline in physical activity
People taking GLP-1 weight loss medications such as Ozempic, Wegovy, Mounjaro and Zepbound may be losing weight, but they’re also becoming less physically active, according to new research presented at the ENDO 2026 annual meeting of the Endocrine Society
PureGym pilots touchless Recovery Zones in London and Manchester
Low-cost gym operator, PureGym, is trialling recovery zones at two of its UK sites, democratising what was previously a premium experience.
New CIMSPA standards upskill coaches and swimming teachers in mental health
In a milestone moment, mental health has become a core part of CIMSPA’s occupational professional standards.
EoS Fitness is the next budget chain to offer reformer Pilates
US high-value, low-price chain, Eos Fitness, has announced plans to pilot reformer Pilates in three locations this year.
+ More news   
 
FEATURED SUPPLIERS

Cornerstone Connect helps Active Blackpool tackle health inequalities
Active Blackpool is deploying Cornerstone Connect, a new digital interface allowing disparate information from multiple systems to be aggregated into one dataset, to support its focus on reducing health inequalities and improving healthy life expectancy. [more...]

CoverMe extends matching service to personal training, rewriting how members and personal trainers connect
CoverMe, the global leader in fitness workforce management, today launches CoverMe PT, an on-demand personal training platform that connects the right personal trainer to the right client in under 10 seconds. [more...]
+ More featured suppliers  
COMPANY PROFILES
Life Fitness/Hammer Strength

Life Fitness / Hammer Strength works with some of the world’s most recognised hospitality brands, su [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

03-05 Jul 2026

World Championship in Massage

Copenhagen, Copenhagen, Denmark
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS