ServiceSport Group has announced the expansion of its global footprint, with the launch of ServiceSport KSA in Saudi Arabia, says its chief commercial officer
ServiceSport is expanding its international reach across new markets / photo: ServiceSport
Tell us the exciting news We’re thrilled to announce the expansion of our global footprint with the launch of ServiceSport KSA in Saudi Arabia.
This strategic expansion allows us to further our mission of providing first-class fitness equipment servicing and support across new markets.
We’re committed to bringing the same level of excellence, reliability and expertise as we do in other world regions, to all our partners in Saudi Arabia.
How does this new venture fit with the wider ServiceSport portfolio? With the addition of ServiceSport KSA, we’re proud to now serve a wider international community. The new venture perfectly complements our existing operations at ServiceSport UK and ServiceSport Europe, which covers Spain, Portugal and Germany.
Tell us more about the company Established in 1999, ServiceSport has proven itself as a leading independent service provider in the fitness industry, acquiring an impressive portfolio of customers that include Nuffield Health, GLL, Bannatyne Health Clubs, Fitness First, Everlast Gyms, the Ministry of Justice and Ministry of Defence, David Lloyd Leisure, EGYM, Eleiko and many more.
How important is the move into Saudi? Building on the strong foundations laid by ServiceSport UK and ServiceSport Europe, our entry into the Saudi market represents a significant milestone in our global growth strategy.
This achievement also really showcases the expertise and dedication of our team, reinforcing our position as an equipment servicing and repair leader in the fitness, sport and wellness industry.
Collaborating with new operators in Saudi Arabia will give us an exciting opportunity to exchange knowledge, expertise and innovative solutions in a dynamic market.
We’re looking forward to leveraging our experience and working closely with our new partners in Saudi to deliver exceptional service and quality support.
What’s next on the agenda? This expansion marks just the beginning of our journey towards further global presence and impact, we’re committed to exploring new horizons, expanding our footprint and providing unparalleled service to our clients worldwide.
This global journey has only just begun for ServiceSport and we can’t wait to share what’s next with HCM readers – watch this space!
"Our entry into the Saudi
market represents a
significant milestone in
our global growth strategy" – Michael Ellis, ServiceSport chief commercial officer
/ photo: ServiceSport
Operators in Saudi Arabia will now be able to access ServiceSports’ expertise and support / photo: ServiceSport
CoverMe, the global leader in fitness workforce management, today launches CoverMe PT, an
on-demand personal training platform that connects the right personal trainer to the right
client in under 10 seconds. [more...]
Active Blackpool is deploying Cornerstone Connect, a new digital interface allowing
disparate information from multiple systems to be aggregated into one dataset, to support
its focus on reducing health inequalities and improving healthy life expectancy. [more...]
+ More featured suppliers
COMPANY PROFILES
Serco Leisure
Serco Leisure Operating Limited is one of the UK’s leading national operators of leisure centres, de [more...]
IndigoFitness
At IndigoFitness, we create intelligent training spaces that elevate fitness facilities across indus [more...]
ServiceSport Group has announced the expansion of its global footprint, with the launch of ServiceSport KSA in Saudi Arabia, says its chief commercial officer
ServiceSport is expanding its international reach across new markets / photo: ServiceSport
Tell us the exciting news We’re thrilled to announce the expansion of our global footprint with the launch of ServiceSport KSA in Saudi Arabia.
This strategic expansion allows us to further our mission of providing first-class fitness equipment servicing and support across new markets.
We’re committed to bringing the same level of excellence, reliability and expertise as we do in other world regions, to all our partners in Saudi Arabia.
How does this new venture fit with the wider ServiceSport portfolio? With the addition of ServiceSport KSA, we’re proud to now serve a wider international community. The new venture perfectly complements our existing operations at ServiceSport UK and ServiceSport Europe, which covers Spain, Portugal and Germany.
Tell us more about the company Established in 1999, ServiceSport has proven itself as a leading independent service provider in the fitness industry, acquiring an impressive portfolio of customers that include Nuffield Health, GLL, Bannatyne Health Clubs, Fitness First, Everlast Gyms, the Ministry of Justice and Ministry of Defence, David Lloyd Leisure, EGYM, Eleiko and many more.
How important is the move into Saudi? Building on the strong foundations laid by ServiceSport UK and ServiceSport Europe, our entry into the Saudi market represents a significant milestone in our global growth strategy.
This achievement also really showcases the expertise and dedication of our team, reinforcing our position as an equipment servicing and repair leader in the fitness, sport and wellness industry.
Collaborating with new operators in Saudi Arabia will give us an exciting opportunity to exchange knowledge, expertise and innovative solutions in a dynamic market.
We’re looking forward to leveraging our experience and working closely with our new partners in Saudi to deliver exceptional service and quality support.
What’s next on the agenda? This expansion marks just the beginning of our journey towards further global presence and impact, we’re committed to exploring new horizons, expanding our footprint and providing unparalleled service to our clients worldwide.
This global journey has only just begun for ServiceSport and we can’t wait to share what’s next with HCM readers – watch this space!
"Our entry into the Saudi
market represents a
significant milestone in
our global growth strategy" – Michael Ellis, ServiceSport chief commercial officer
/ photo: ServiceSport
Operators in Saudi Arabia will now be able to access ServiceSports’ expertise and support / photo: ServiceSport
An ambitious women’s-only strength and lifting studio concept is set to launch in Dallas this
September, with a wider US rollout already in active development.
Finnish outdoor fitness equipment specialist, Omnigym, has partnered with charity, Emmaüs
Solidarité, to launch an outdoor gym installation at a homeless shelter in Paris.
People taking GLP-1 weight loss medications such as Ozempic, Wegovy, Mounjaro and Zepbound
may be losing weight, but they’re also becoming less physically active, according to new
research presented at the ENDO 2026 annual meeting of the Endocrine Society
CoverMe, the global leader in fitness workforce management, today launches CoverMe PT, an
on-demand personal training platform that connects the right personal trainer to the right
client in under 10 seconds. [more...]
Active Blackpool is deploying Cornerstone Connect, a new digital interface allowing
disparate information from multiple systems to be aggregated into one dataset, to support
its focus on reducing health inequalities and improving healthy life expectancy. [more...]
+ More featured suppliers
COMPANY PROFILES
Serco Leisure Serco Leisure Operating Limited is one of the UK’s leading national operators of leisure centres, de [more...]