Get HCM digital magazine and ezines FREE
Sign up here ▸
Jobs   News   Features   Products   Magazine      Advertise  
Inclusion
Inclusive language

As the industry looks to broaden its reach, one of the ways to be more inclusive is with the language used, but this skill is often overlooked, says Dr Cedric Bryant


There are so many benefits to using friendly and inclusive language. It can encourage participation and retention and makes training sessions more enjoyable, especially for beginners, or those who may feel self-conscious about their fitness abilities.

Welcoming and considerate language can also lead to increased participation and longer-term commitment to fitness programmes.

Positive language promotes a positive environment and can boost members’ confidence and enjoyment, which are key factors in maintaining a consistent exercise routine. Using supportive language also strengthens the bond between fitness professionals and clients, fostering trust and open communication.

A study published in the publication Medicine and science in sports and exercise, titled Talking yourself out of exhaustion: the effects of self-talk on endurance performance (www.hcmmag.com/exhaustion) demonstrated that motivational self-talk significantly reduced the rate of perceived exertion (RPE) and enhanced endurance performance.

Other systematic reviews, such as Language: a powerful tool in promoting healthy behaviors (www.hcmmag.com/language) have collectively underscored the importance of positive, motivational language in health and fitness, indicating that the words used by health and fitness professionals can significantly influence physical capabilities, adherence and mental wellbeing.

When PTs and instructors use the right words or phrases during training sessions, many positive outcomes can be observed, including the following:

• Enhanced learning and understanding
Clear, positive instructions help clients better understand exercises and their benefits. This leads to better technique, more effective workouts, and reduced risk of injury.

• Greater personalisation and inclusivity
By using language that acknowledges individual differences and needs, trainers create a more inclusive environment. This approach shows that the trainer values each client's unique journey, fostering a deeper trainer-client relationship.

• Enhanced motivation
Motivational language increases members’ enthusiasm and commitment to their workout. Using encouraging phrases can help maintain energy levels and focus throughout the session.

• Increased comfort and confidence
Inclusive language makes clients feel more comfortable and less self-conscious, especially newcomers. This can boost their confidence, making them more likely to participate actively and return for future sessions.

• Improved Mental Wellbeing
Supportive and positive language contributes to a more enjoyable experience, which can improve overall mental wellbeing. Members are likely to associate fitness with positive emotions, fostering a healthier, more consistent approach to exercise.

A stronger sense of belonging
Using words that promote a team spirit and collective effort helps build a sense of community within the group. This feeling of belonging can be a powerful motivator and support system for clients.

I believe the fitness industry as a whole is increasingly moving toward this practice of using more inclusive, inspiring terminology, because of the growing awareness of the importance of mental health and inclusivity, with this shift reflecting a broader societal move towards inclusivity and holistic wellbeing.

The industry is increasingly recognising the power of words in shaping participants' experiences. Moving towards more inclusive and empowering language reflects a broader understanding of the psychological aspects of fitness and wellbeing. This shift is not just a trend but a necessary evolution towards a more holistic approach to fitness that values mental and emotional wellbeing alongside physical health.

The power of language in fitness is profound. It not only shapes the workout experience but also influences the long-term relationship between personal trainers, instructors and clients. It can build confidence, foster inclusivity, and encourage a lifelong commitment to health and wellbeing. By carefully choosing words that empower and include, fitness professionals can make a significant and positive impact on their clients' fitness journeys.

As the industry continues to evolve, the focus on inclusive, empowering communication is likely to become standard practice, benefiting both fitness professionals and members alike.

These strategies are essential for fitness instructors in order to have an effective communication and language for fostering positive client relationships and successful outcomes.

More from ACE

The American Council on Exercise (ACE) recognises the importance of skillful use of language in PT, group exercise instruction and health coaching and provides resources and education for its certified professionals, focusing on communication skills, motivational interviewing, inclusive language and the psychological aspects of coaching.

Courses include ACE group fitness instructor certification and a ‘practicing equality, diversity and inclusion as a health and exercise professional’ course, which teaches how to use person-centered language and demonstrate empathy. This training helps them respect and acknowledge the individuality of each client, ensuring an inclusive and supportive training environment.

Key takeaways

• Language should focus on intrinsic motivation and avoid a focus on aesthetics

• Avoid terms that emphasise physical appearance and instead use words that promote strength and personal improvement

• Avoid saying ‘shred that fat to look great!’ or ‘sculpt those problem areas!’ Instead, use goal-oriented phrases such as ‘improve your strength’ or ‘enhance your endurance’

• Competitive phrases such ‘push harder than everyone else’ should be replaced with self-focused encouragement like ‘push the best you can’

• Instead of labelling exercises as easy or hard, trainers should use terms such as ‘option’ or ‘variation’, promoting a sense of personal choice and autonomy

• Group fitness instructors should avoid spotlighting new attendees with terms such as ‘newbie’ or ‘first-timer’. Using inclusive terms such as ‘we’ and ‘us’ helps create a team atmosphere where everyone feels valued and included

photo: ACE
More information and examples can be found at www.acefitness.org.

Dr Cedric Bryant is CEO of the American Council on Exercise
Instructors set the vibe with the language they use
Instructors set the vibe with the language they use / photo: Shutterstock / KOTOIMAGES
FEATURED SUPPLIERS

CoverMe extends matching service to personal training, rewriting how members and personal trainers connect
CoverMe, the global leader in fitness workforce management, today launches CoverMe PT, an on-demand personal training platform that connects the right personal trainer to the right client in under 10 seconds. [more...]

Cornerstone Connect helps Active Blackpool tackle health inequalities
Active Blackpool is deploying Cornerstone Connect, a new digital interface allowing disparate information from multiple systems to be aggregated into one dataset, to support its focus on reducing health inequalities and improving healthy life expectancy. [more...]
+ More featured suppliers  
COMPANY PROFILES
Precor

Precor promises precision-quality products with steadfast reliability that are inspired by exerciser [more...]
Total Vibration Solutions Ltd (TVS Group)

TVS Group includes TVS Sports Surfaces, TVS Gym Flooring, TVS Play Surfaces and TVS Acoustics. [more...]
+ More profiles  
CATALOGUE GALLERY
 
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

03-05 Jul 2026

World Championship in Massage

Copenhagen, Copenhagen, Denmark
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
HCM
LEISURE OPPORTUNITIES
HEALTH CLUB HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026
Get HCM digital magazine and ezines FREE
Sign up here ▸
Jobs    News   Products   Magazine
Inclusion
Inclusive language

As the industry looks to broaden its reach, one of the ways to be more inclusive is with the language used, but this skill is often overlooked, says Dr Cedric Bryant


There are so many benefits to using friendly and inclusive language. It can encourage participation and retention and makes training sessions more enjoyable, especially for beginners, or those who may feel self-conscious about their fitness abilities.

Welcoming and considerate language can also lead to increased participation and longer-term commitment to fitness programmes.

Positive language promotes a positive environment and can boost members’ confidence and enjoyment, which are key factors in maintaining a consistent exercise routine. Using supportive language also strengthens the bond between fitness professionals and clients, fostering trust and open communication.

A study published in the publication Medicine and science in sports and exercise, titled Talking yourself out of exhaustion: the effects of self-talk on endurance performance (www.hcmmag.com/exhaustion) demonstrated that motivational self-talk significantly reduced the rate of perceived exertion (RPE) and enhanced endurance performance.

Other systematic reviews, such as Language: a powerful tool in promoting healthy behaviors (www.hcmmag.com/language) have collectively underscored the importance of positive, motivational language in health and fitness, indicating that the words used by health and fitness professionals can significantly influence physical capabilities, adherence and mental wellbeing.

When PTs and instructors use the right words or phrases during training sessions, many positive outcomes can be observed, including the following:

• Enhanced learning and understanding
Clear, positive instructions help clients better understand exercises and their benefits. This leads to better technique, more effective workouts, and reduced risk of injury.

• Greater personalisation and inclusivity
By using language that acknowledges individual differences and needs, trainers create a more inclusive environment. This approach shows that the trainer values each client's unique journey, fostering a deeper trainer-client relationship.

• Enhanced motivation
Motivational language increases members’ enthusiasm and commitment to their workout. Using encouraging phrases can help maintain energy levels and focus throughout the session.

• Increased comfort and confidence
Inclusive language makes clients feel more comfortable and less self-conscious, especially newcomers. This can boost their confidence, making them more likely to participate actively and return for future sessions.

• Improved Mental Wellbeing
Supportive and positive language contributes to a more enjoyable experience, which can improve overall mental wellbeing. Members are likely to associate fitness with positive emotions, fostering a healthier, more consistent approach to exercise.

A stronger sense of belonging
Using words that promote a team spirit and collective effort helps build a sense of community within the group. This feeling of belonging can be a powerful motivator and support system for clients.

I believe the fitness industry as a whole is increasingly moving toward this practice of using more inclusive, inspiring terminology, because of the growing awareness of the importance of mental health and inclusivity, with this shift reflecting a broader societal move towards inclusivity and holistic wellbeing.

The industry is increasingly recognising the power of words in shaping participants' experiences. Moving towards more inclusive and empowering language reflects a broader understanding of the psychological aspects of fitness and wellbeing. This shift is not just a trend but a necessary evolution towards a more holistic approach to fitness that values mental and emotional wellbeing alongside physical health.

The power of language in fitness is profound. It not only shapes the workout experience but also influences the long-term relationship between personal trainers, instructors and clients. It can build confidence, foster inclusivity, and encourage a lifelong commitment to health and wellbeing. By carefully choosing words that empower and include, fitness professionals can make a significant and positive impact on their clients' fitness journeys.

As the industry continues to evolve, the focus on inclusive, empowering communication is likely to become standard practice, benefiting both fitness professionals and members alike.

These strategies are essential for fitness instructors in order to have an effective communication and language for fostering positive client relationships and successful outcomes.

More from ACE

The American Council on Exercise (ACE) recognises the importance of skillful use of language in PT, group exercise instruction and health coaching and provides resources and education for its certified professionals, focusing on communication skills, motivational interviewing, inclusive language and the psychological aspects of coaching.

Courses include ACE group fitness instructor certification and a ‘practicing equality, diversity and inclusion as a health and exercise professional’ course, which teaches how to use person-centered language and demonstrate empathy. This training helps them respect and acknowledge the individuality of each client, ensuring an inclusive and supportive training environment.

Key takeaways

• Language should focus on intrinsic motivation and avoid a focus on aesthetics

• Avoid terms that emphasise physical appearance and instead use words that promote strength and personal improvement

• Avoid saying ‘shred that fat to look great!’ or ‘sculpt those problem areas!’ Instead, use goal-oriented phrases such as ‘improve your strength’ or ‘enhance your endurance’

• Competitive phrases such ‘push harder than everyone else’ should be replaced with self-focused encouragement like ‘push the best you can’

• Instead of labelling exercises as easy or hard, trainers should use terms such as ‘option’ or ‘variation’, promoting a sense of personal choice and autonomy

• Group fitness instructors should avoid spotlighting new attendees with terms such as ‘newbie’ or ‘first-timer’. Using inclusive terms such as ‘we’ and ‘us’ helps create a team atmosphere where everyone feels valued and included

photo: ACE
More information and examples can be found at www.acefitness.org.

Dr Cedric Bryant is CEO of the American Council on Exercise
Instructors set the vibe with the language they use
Instructors set the vibe with the language they use / photo: Shutterstock / KOTOIMAGES
LATEST NEWS
Industry veterans partner to launch women-only strength brand, LiftHer
An ambitious women’s-only strength and lifting studio concept is set to launch in Dallas this September, with a wider US rollout already in active development.
Omnigym collaborates on an outdoor gym for homeless people
Finnish outdoor fitness equipment specialist, Omnigym, has partnered with charity, Emmaüs Solidarité, to launch an outdoor gym installation at a homeless shelter in Paris.
Virgin Active opens social wellness club in London's Mayfair
Basic-Fit expands German footprint with €52m Wellyou acquisition
Europe’s largest low-cost operator Basic-Fit has agreed to acquire 41 Wellyou clubs in Germany for €52m.
Myzone report shows importance of longevity and social connection
Longevity is the most important motivator for today’s exercisers and social connection is key, according to a report by Myzone.
Until combines multiple disciplines at new Canary Wharf club
Until has opened its fourth club at Canary Wharf, in the iconic YY London building.
Ben Allen appointed managing director at Common Bond
Ben Allen has been appointed managing director at Common Bond. Having set the company up for growth, Robert Rowland now steps into an advisory role.
Industry mourns the loss of Les Mills, a founding father of fitness
Les Mills, whose name became synonymous with one of the world's leading fitness brands, has passed away peacefully at the age of 91.
HCM News: Taking GLP-1s is linked to a decline in physical activity
People taking GLP-1 weight loss medications such as Ozempic, Wegovy, Mounjaro and Zepbound may be losing weight, but they’re also becoming less physically active, according to new research presented at the ENDO 2026 annual meeting of the Endocrine Society
PureGym pilots touchless Recovery Zones in London and Manchester
Low-cost gym operator, PureGym, is trialling recovery zones at two of its UK sites, democratising what was previously a premium experience.
New CIMSPA standards upskill coaches and swimming teachers in mental health
In a milestone moment, mental health has become a core part of CIMSPA’s occupational professional standards.
EoS Fitness is the next budget chain to offer reformer Pilates
US high-value, low-price chain, Eos Fitness, has announced plans to pilot reformer Pilates in three locations this year.
+ More news   
 
FEATURED SUPPLIERS

CoverMe extends matching service to personal training, rewriting how members and personal trainers connect
CoverMe, the global leader in fitness workforce management, today launches CoverMe PT, an on-demand personal training platform that connects the right personal trainer to the right client in under 10 seconds. [more...]

Cornerstone Connect helps Active Blackpool tackle health inequalities
Active Blackpool is deploying Cornerstone Connect, a new digital interface allowing disparate information from multiple systems to be aggregated into one dataset, to support its focus on reducing health inequalities and improving healthy life expectancy. [more...]
+ More featured suppliers  
COMPANY PROFILES
Precor

Precor promises precision-quality products with steadfast reliability that are inspired by exerciser [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

03-05 Jul 2026

World Championship in Massage

Copenhagen, Copenhagen, Denmark
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS