Get HCM digital magazine and ezines FREE
Sign up here ▸
Jobs   News   Features   Products   Magazine      Advertise  
Show preview
Get Elevated

The Elevate trade show and conference comes to London next month. HCM gives the low down on what to look out for


What is Elevate?
Elevate is the UK trade show dedicated to physical activity, fitness, and sports therapy.

Over the course of two days, more than 7,000 decision-makers representing gyms, studios, sport clubs, sports therapy practices, universities, personal training, schools and private practices convene with over 200 suppliers.

These suppliers showcase thousands of product innovations crafted to “elevate” the nation’s physical activity levels.

The event promises not only access to a vast array of cutting-edge products but also unparalleled networking opportunities and invaluable insights from over 200 expert speakers. This extraordinary event is made possible through the generous support of over 50 industry associations, media partners and NGOs.

The programme
For 2024, four key theatres return with refreshed identities and Elevate’s commitment to providing free education remains constant, maintaining Elevate as the most inclusive platform in the sector.

Debate
Formerly the Thought Leaders Conference, the newly-named Debate stage will be the hub for tackling the industry’s most pressing topics.

It will kick off with EuropeActive chair David Stalker, UKActive CEO, Huw Edwards and CIMSPA CEO, Tara Dillon asking if the picture of physical activity has changed.

This conference will host discussions on women in sport, the future of leadership, the pivot to health, the relationship between physical activity and obesity, as well as looking at both mental health and sustainability.

Generate
Previously known as The Business of Physical Activity, Generate will focus on the business of fitness, including retention strategies, AI integration, social media best practice, technology utilisation, staff recruitment and upskilling, how to use data and modernising facilities.

Collaborate
Formerly Activating the Nation, Collaborate will emphasise community engagement and health promotion. Topics will include the use of gamification, the importance of inclusive language, integrating fitness into healthcare, supporting those with long-term health conditions and mental health advocacy.

Accelerate
Previously Future Performance and Wellbeing, Accelerate will zoom in on optimising personal performance and wellbeing, exploring long-term behaviour change, sleep optimisation, menopause management, adaptogens, biomechanics, injury recovery, resilience and mindset development.

External Content 
In addition to our four Elevate-created theatres, we have a number of commercially-sponsored standalone theatres that are free to attend.

• Kidztivity will share engaging content to support children and young people in being active.

• Active Aquatics – presented by RLSS, Swim England and STA – will dive into aquatic fitness.

• Third Space will return with bespoke training for PTs and PT businesses.

• Heart Centred Business will help businesses increase revenues and smart marketing.

• Technogym will showcase the latest wellbeing trends.

• Quoox education will allow attendees to explore its software and solutions and join discussions on client challenges.

The Include Summit 
New for 2024 Elevate is proud to announce a strategic partnership with the Include Summit, a conference committed to promoting equity, diversity, and inclusion (EDI) in sport.

“By bringing a flavour of our content to Elevate, we hope to offer EDI awareness to attendees and to encourage them to come and join us at the Include Summit later this year in London,” says Include Summit co-founder, Gurmej Pawar.

Through this collaboration, Elevate will integrate four exclusive sessions curated by Include Summit into its educational offerings.

• Click here to view HCM's A-Z list of exhibitors
Welcome to Elevate 2024
Lucy Findlay-Beale, show director

Since its inception seven years ago, Elevate has served as a catalyst, uniting the worlds of physical activity, fitness and sports therapy in a collective pursuit of national health and wellbeing.

There’s been a notable surge in collaboration around education and standards, geared towards health, reflecting a concerted effort to support this agenda.

This increasingly connected approach shows the sector’s deepening understanding of its importance and power.

Elevate is the result of collaboration between sponsors, partners, exhibitors and speakers and their contributions have been instrumental in shaping and delivering this pivotal event.

Elevate remains the arena of opportunity, showcasing ideas, technology, and innovation from leading suppliers and thought leaders. We remain committed to accessibility, keeping registration free for professionals eager to connect, learn, be inspired and power the future of physical activity.

Lucy Findlay-Beale, show director

Elevate fast facts:

Dates: 12-13 June 2024
Venue: Excel, London halls 5-8
Train station: Custom House
More: www.elevatearena.com

CIMSPA CEO Tara Dillon will be a key speaker at the event
CIMSPA CEO Tara Dillon will be a key speaker at the event / ELEVATE
More than 7,000 decision-makers are due to be in attendance
More than 7,000 decision-makers are due to be in attendance / ELEVATE
EuropeActive chair David Stalker will take to the Debate stage
EuropeActive chair David Stalker will take to the Debate stage / MyZone
FEATURED SUPPLIERS

CoverMe extends matching service to personal training, rewriting how members and personal trainers connect
CoverMe, the global leader in fitness workforce management, today launches CoverMe PT, an on-demand personal training platform that connects the right personal trainer to the right client in under 10 seconds. [more...]

Cornerstone Connect helps Active Blackpool tackle health inequalities
Active Blackpool is deploying Cornerstone Connect, a new digital interface allowing disparate information from multiple systems to be aggregated into one dataset, to support its focus on reducing health inequalities and improving healthy life expectancy. [more...]
+ More featured suppliers  
COMPANY PROFILES
IndigoFitness

At IndigoFitness, we create intelligent training spaces that elevate fitness facilities across indus [more...]
Alliance Leisure

Alliance Leisure Services was specifically established to respond to the changing development need [more...]
+ More profiles  
CATALOGUE GALLERY
 
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

03-05 Jul 2026

World Championship in Massage

Copenhagen, Copenhagen, Denmark
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
HCM
LEISURE OPPORTUNITIES
HEALTH CLUB HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026
Get HCM digital magazine and ezines FREE
Sign up here ▸
Jobs    News   Products   Magazine
Show preview
Get Elevated

The Elevate trade show and conference comes to London next month. HCM gives the low down on what to look out for


What is Elevate?
Elevate is the UK trade show dedicated to physical activity, fitness, and sports therapy.

Over the course of two days, more than 7,000 decision-makers representing gyms, studios, sport clubs, sports therapy practices, universities, personal training, schools and private practices convene with over 200 suppliers.

These suppliers showcase thousands of product innovations crafted to “elevate” the nation’s physical activity levels.

The event promises not only access to a vast array of cutting-edge products but also unparalleled networking opportunities and invaluable insights from over 200 expert speakers. This extraordinary event is made possible through the generous support of over 50 industry associations, media partners and NGOs.

The programme
For 2024, four key theatres return with refreshed identities and Elevate’s commitment to providing free education remains constant, maintaining Elevate as the most inclusive platform in the sector.

Debate
Formerly the Thought Leaders Conference, the newly-named Debate stage will be the hub for tackling the industry’s most pressing topics.

It will kick off with EuropeActive chair David Stalker, UKActive CEO, Huw Edwards and CIMSPA CEO, Tara Dillon asking if the picture of physical activity has changed.

This conference will host discussions on women in sport, the future of leadership, the pivot to health, the relationship between physical activity and obesity, as well as looking at both mental health and sustainability.

Generate
Previously known as The Business of Physical Activity, Generate will focus on the business of fitness, including retention strategies, AI integration, social media best practice, technology utilisation, staff recruitment and upskilling, how to use data and modernising facilities.

Collaborate
Formerly Activating the Nation, Collaborate will emphasise community engagement and health promotion. Topics will include the use of gamification, the importance of inclusive language, integrating fitness into healthcare, supporting those with long-term health conditions and mental health advocacy.

Accelerate
Previously Future Performance and Wellbeing, Accelerate will zoom in on optimising personal performance and wellbeing, exploring long-term behaviour change, sleep optimisation, menopause management, adaptogens, biomechanics, injury recovery, resilience and mindset development.

External Content 
In addition to our four Elevate-created theatres, we have a number of commercially-sponsored standalone theatres that are free to attend.

• Kidztivity will share engaging content to support children and young people in being active.

• Active Aquatics – presented by RLSS, Swim England and STA – will dive into aquatic fitness.

• Third Space will return with bespoke training for PTs and PT businesses.

• Heart Centred Business will help businesses increase revenues and smart marketing.

• Technogym will showcase the latest wellbeing trends.

• Quoox education will allow attendees to explore its software and solutions and join discussions on client challenges.

The Include Summit 
New for 2024 Elevate is proud to announce a strategic partnership with the Include Summit, a conference committed to promoting equity, diversity, and inclusion (EDI) in sport.

“By bringing a flavour of our content to Elevate, we hope to offer EDI awareness to attendees and to encourage them to come and join us at the Include Summit later this year in London,” says Include Summit co-founder, Gurmej Pawar.

Through this collaboration, Elevate will integrate four exclusive sessions curated by Include Summit into its educational offerings.

• Click here to view HCM's A-Z list of exhibitors
Welcome to Elevate 2024
Lucy Findlay-Beale, show director

Since its inception seven years ago, Elevate has served as a catalyst, uniting the worlds of physical activity, fitness and sports therapy in a collective pursuit of national health and wellbeing.

There’s been a notable surge in collaboration around education and standards, geared towards health, reflecting a concerted effort to support this agenda.

This increasingly connected approach shows the sector’s deepening understanding of its importance and power.

Elevate is the result of collaboration between sponsors, partners, exhibitors and speakers and their contributions have been instrumental in shaping and delivering this pivotal event.

Elevate remains the arena of opportunity, showcasing ideas, technology, and innovation from leading suppliers and thought leaders. We remain committed to accessibility, keeping registration free for professionals eager to connect, learn, be inspired and power the future of physical activity.

Lucy Findlay-Beale, show director

Elevate fast facts:

Dates: 12-13 June 2024
Venue: Excel, London halls 5-8
Train station: Custom House
More: www.elevatearena.com

CIMSPA CEO Tara Dillon will be a key speaker at the event
CIMSPA CEO Tara Dillon will be a key speaker at the event / ELEVATE
More than 7,000 decision-makers are due to be in attendance
More than 7,000 decision-makers are due to be in attendance / ELEVATE
EuropeActive chair David Stalker will take to the Debate stage
EuropeActive chair David Stalker will take to the Debate stage / MyZone
LATEST NEWS
Industry veterans partner to launch women-only strength brand, LiftHer
An ambitious women’s-only strength and lifting studio concept is set to launch in Dallas this September, with a wider US rollout already in active development.
Omnigym collaborates on an outdoor gym for homeless people
Finnish outdoor fitness equipment specialist, Omnigym, has partnered with charity, Emmaüs Solidarité, to launch an outdoor gym installation at a homeless shelter in Paris.
Virgin Active opens social wellness club in London's Mayfair
Basic-Fit expands German footprint with €52m Wellyou acquisition
Europe’s largest low-cost operator Basic-Fit has agreed to acquire 41 Wellyou clubs in Germany for €52m.
Myzone report shows importance of longevity and social connection
Longevity is the most important motivator for today’s exercisers and social connection is key, according to a report by Myzone.
Until combines multiple disciplines at new Canary Wharf club
Until has opened its fourth club at Canary Wharf, in the iconic YY London building.
Ben Allen appointed managing director at Common Bond
Ben Allen has been appointed managing director at Common Bond. Having set the company up for growth, Robert Rowland now steps into an advisory role.
Industry mourns the loss of Les Mills, a founding father of fitness
Les Mills, whose name became synonymous with one of the world's leading fitness brands, has passed away peacefully at the age of 91.
HCM News: Taking GLP-1s is linked to a decline in physical activity
People taking GLP-1 weight loss medications such as Ozempic, Wegovy, Mounjaro and Zepbound may be losing weight, but they’re also becoming less physically active, according to new research presented at the ENDO 2026 annual meeting of the Endocrine Society
PureGym pilots touchless Recovery Zones in London and Manchester
Low-cost gym operator, PureGym, is trialling recovery zones at two of its UK sites, democratising what was previously a premium experience.
New CIMSPA standards upskill coaches and swimming teachers in mental health
In a milestone moment, mental health has become a core part of CIMSPA’s occupational professional standards.
EoS Fitness is the next budget chain to offer reformer Pilates
US high-value, low-price chain, Eos Fitness, has announced plans to pilot reformer Pilates in three locations this year.
+ More news   
 
FEATURED SUPPLIERS

CoverMe extends matching service to personal training, rewriting how members and personal trainers connect
CoverMe, the global leader in fitness workforce management, today launches CoverMe PT, an on-demand personal training platform that connects the right personal trainer to the right client in under 10 seconds. [more...]

Cornerstone Connect helps Active Blackpool tackle health inequalities
Active Blackpool is deploying Cornerstone Connect, a new digital interface allowing disparate information from multiple systems to be aggregated into one dataset, to support its focus on reducing health inequalities and improving healthy life expectancy. [more...]
+ More featured suppliers  
COMPANY PROFILES
IndigoFitness

At IndigoFitness, we create intelligent training spaces that elevate fitness facilities across indus [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

03-05 Jul 2026

World Championship in Massage

Copenhagen, Copenhagen, Denmark
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS