The cover of Lydia Bach’s 1971 book about The Lotte Berk Method
Lotte Berk licensed her name for the US market in the early 70s to former student, Lydia Bach who opened a studio in Manhattan and then more locations in Bridgehampton, Los Angeles and Connecticut, as well as launching a franchise.
Bach also registered the copyright for Lotte Berk’s name in the US, adding more movements to the protocol – such as planks, push-ups, strength and balance exercises – to create an hour-long class called Barre.
Her studio sparked the creation of a number of new businesses that went on to form the foundation of the wellness and barre industry as we know it today
Bach published a book in 1971 called The Lotte Berk Method, Awake! Aware! Alive! Exercises for a vital body.
Exhale Spa
The New York Lotte Berk studio was run by Elisabeth Halfpapp and Fred DeVito who supported Lydia Bach to build the business over many years.
Halfpapp and DeVito eventually left to launch Exhale Spa at which point, the original Lotte Berk studio in New York closed, opening up an opportunity for the creation of Physique 57 and others.
Exhale was sold Hyatt who operated it between 2017 and 2020, when it was taken over by E-HALO.
In 2019, Halfpapp and DeVito opened CoreBarreFit (www.corebarrefit.com), a 20 minute walk from the Lotte Berk Barn in Bridgehampton, which is now a SoulCycle.
Physique 57
Physique 57’s Jennifer Maanavi and Tanya Becker were a teacher and student who met at The Lotte Berk Method’s New York City studio.
addened by its sudden closure, they decided to go into business, creating the Physique 57 brand with choreography influenced by Lotte Berk. Read more in our interview with Jennifer Maanavi in this issue of HCM.
The Bar Method
Burr Leonard was a student and eventual owner of a number of Lotte Berk franchise locations throughout Connecticut. After a decade of teaching the Lotte Berk Method, she and her partner Carl Deihl found that the technique they were teaching had diverged so much from the original that they decided to branch out on their own.
They called their class The Bar Method and opened their flagship studio in 2000 in San Francisco. The company currently has around 80 locations and has grown through franchising.