The Formula 1 World Championship team Williams Racing has
partnered with Life Fitness to create a world-class training
facility, designed to drive performance on and off the track
The Williams Racing team trains with Life Fitness / photo: LIFE FITNESS
When choosing a fitness equipment supplier, Williams Racing sought a partner that matched its key values: quality, performance, innovation, and results.
In partnering with Life Fitness, the Formula One team has created a fitness facility at its headquarters in the UK that supports wide-ranging training needs: from elite performance for drivers and pit crew, to encouraging healthy lifestyles for on-site staff.
“Within Williams Racing, we have an incredible gym that’s kitted out with everything you could possibly imagine from Life Fitness,” says James Vowles, team principal. “It has everything required to train every part of your body for what we need, both trackside and in the factory.”
The 330sq m (3,550sq ft) gym supports 750 personnel, including drivers, pit crew, factory, and support staff. Within the gym is a full range of Life Fitness cardio equipment, including the Heat Performance Row, Insignia and Axiom Series selectorised strength equipment – including Axiom dual machines that offer two exercises in one – helping to maximise available floor space.
The Signature Series Multi-Jungle provides exercisers with extensive workout options, with cable-based strength training to build power, balance and stability. The Multi-Jungle is popular with the pit crew, helping to target specific physical requirements for their roles.
The gym is also home to Life Fitness and Hammer Strength functional training accessories and the HD Air Bike – part of Hammer Strength’s new HD Performance Trainers’ line.
Flexible space Designed to deliver flexible use of space, the group exercise studio can be transformed into an indoor cycling studio, with ICG IC7s and ICG Connect system, which integrates digital data with gamification tech to create an interactive cycling studio.
“At Williams, we encourage a fit and healthy workforce and believe human performance is an important aspect of delivering world-class engineering,” explains Nicola Salter, HR director at Williams Racing. “Having the gym on-site means our staff can focus both on their work and their health and wellbeing.”
As the team’s official equipment supplier, Life Fitness also supports Williams Racing when it’s on the road.
With the sport’s demands ever increasing, Williams Racing sees fitness as one of the ways to gain a competitive edge, as James concludes: “Every day we’re required to be pushed further to our limits and fitness is absolutely part of that journey. The fitter you are, the easier that journey becomes.”
"We have an incredible gym
facility that’s kitted out with
everything you could possibly
imagine from Life Fitness" – James Vowles, team principal, Williams Racing
All aspects of fitness are catered for / photo: LIFE FITNESS
The gym gives Williams Racing a competitive advantage / photo: LIFE FITNESS
Panatta brought together four of the most influential figures in bodybuilding history on the
stage of RiminiWellness 2026: Phil Heath, Lee Haney, Ronnie Coleman and Hany Rambod. [more...]
The Formula 1 World Championship team Williams Racing has
partnered with Life Fitness to create a world-class training
facility, designed to drive performance on and off the track
The Williams Racing team trains with Life Fitness / photo: LIFE FITNESS
When choosing a fitness equipment supplier, Williams Racing sought a partner that matched its key values: quality, performance, innovation, and results.
In partnering with Life Fitness, the Formula One team has created a fitness facility at its headquarters in the UK that supports wide-ranging training needs: from elite performance for drivers and pit crew, to encouraging healthy lifestyles for on-site staff.
“Within Williams Racing, we have an incredible gym that’s kitted out with everything you could possibly imagine from Life Fitness,” says James Vowles, team principal. “It has everything required to train every part of your body for what we need, both trackside and in the factory.”
The 330sq m (3,550sq ft) gym supports 750 personnel, including drivers, pit crew, factory, and support staff. Within the gym is a full range of Life Fitness cardio equipment, including the Heat Performance Row, Insignia and Axiom Series selectorised strength equipment – including Axiom dual machines that offer two exercises in one – helping to maximise available floor space.
The Signature Series Multi-Jungle provides exercisers with extensive workout options, with cable-based strength training to build power, balance and stability. The Multi-Jungle is popular with the pit crew, helping to target specific physical requirements for their roles.
The gym is also home to Life Fitness and Hammer Strength functional training accessories and the HD Air Bike – part of Hammer Strength’s new HD Performance Trainers’ line.
Flexible space Designed to deliver flexible use of space, the group exercise studio can be transformed into an indoor cycling studio, with ICG IC7s and ICG Connect system, which integrates digital data with gamification tech to create an interactive cycling studio.
“At Williams, we encourage a fit and healthy workforce and believe human performance is an important aspect of delivering world-class engineering,” explains Nicola Salter, HR director at Williams Racing. “Having the gym on-site means our staff can focus both on their work and their health and wellbeing.”
As the team’s official equipment supplier, Life Fitness also supports Williams Racing when it’s on the road.
With the sport’s demands ever increasing, Williams Racing sees fitness as one of the ways to gain a competitive edge, as James concludes: “Every day we’re required to be pushed further to our limits and fitness is absolutely part of that journey. The fitter you are, the easier that journey becomes.”
"We have an incredible gym
facility that’s kitted out with
everything you could possibly
imagine from Life Fitness" – James Vowles, team principal, Williams Racing
All aspects of fitness are catered for / photo: LIFE FITNESS
The gym gives Williams Racing a competitive advantage / photo: LIFE FITNESS
Italian Exhibition Group – the organiser behind industry events Dubai Active and Dubai Muscle
Show – has been appointed to deliver the Health and Wellness Expo and Fire and Safety Expo at
the 16th World Firefighters Games.
It’s been five years since the fitness industry reopened after the last lockdown – long enough
to look back on the impact the pandemic had on the sector and what might come next.
Wattbike has announced a new integration with EGYM, which enables the bikes to contribute to
the Cardio BioAge score of individuals via a VO2 max result.
Les Mills has launched a reformer Pilates workout. The 45-minute workout blends traditional
reformer movements and more contemporary exercises, choreographed to music.
According to research which tracked more than 147,000 people for 30 years, 90-120 minutes
of strength training a week may deliver some of the biggest long-term health rewards.
The UK's four Chief Medical Officers have published a refreshed edition of Physical activity
guidelines: UK Chief Medical Officers' report, updating the evidence that underpins the nation's
physical activity recommendations and placing greater emphasis on strength, balance, reducing
sedentary behaviour and, for the first time, supporting people taking weight loss medications.
Places Leisure has exchanged contracts to build and operate a flagship £60m water and leisure
destination on behalf of Basingstoke and Deane Borough Council.
The Republic of Ireland will become the latest market in PureGym’s expanding international
portfolio, with the first launch planned for Dublin in 2027.
Panatta brought together four of the most influential figures in bodybuilding history on the
stage of RiminiWellness 2026: Phil Heath, Lee Haney, Ronnie Coleman and Hany Rambod. [more...]
