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Strength
All aboard

Frances Marcellin spoke to the experts to find out more about how gyms can encourage women to take up strength training


Strength training is trending in 2023 and is a growing market for gym operators. It’s also a practice gaining popularity with older women for its proven benefits during midlife and menopause.

There are more 40+ females joining this space on the gym floor, yet with some women experiencing gymtimidation and feeling unwelcome in such male-dominated territory, what strength equipment can gyms install to create a more inclusive strength training zone that feels approachable to women and men? Our experts give their views.
Greg Highsmith
Life Fitness

Women are now training everywhere, on equipment that was historically more commonly used by men and are knowledgeable about working out this way, understanding the benefits that come with training in different modalities, including free weights. I think this is a trend that will continue to grow.

If I had to pick one area of focus where we’re seeing growth, I’d say glute training, regardless of whether it’s on selectorised or plate-loaded machines. That’s why we wanted to drive this trend with products such as the Hammer Strength Plate-Loaded or Life Fitness Insignia Glute Bridge.

Both men and women can be intimidated by strength training and the design of the strength training area can play a big role in reducing that intimidation. I believe this has more to do with the facility creating the appropriate environment than the specific equipment itself – but that could be because we’ve been focused on building non-intimidating, easy-to-use strength equipment for the last 20 years.

More: www.lifefitness.com

Both men and women can be intimidated by strength training and the design of the strength area can play a big role in reducing that intimidation
The Life Fitness Glute Drive / Photo: Life Fitness
Scot Lamber
Jordan Fitness
Photo: Jordan Fitness

Gymtimidation happens to every gym goer at some point in their gym lifetime because we all want to perform the best we can. Dumbbells are ideal because you can drop in at any weight and also move your workout away from the weights area if you’re still feeling anxious.

However, we would say that weight lifters are the friendliest bunch at the gym – everyone wants to cheer on another to hit their PB. Everyone picking up those weights started at less than 10kg at some point. Lifting is a progression, it’s not about where you started from.

Dumbbells are our favourite because they’re available in many weights and price points. There are 100s of workouts for them, many of which are online, including on our own YouTube channel, so users can improve their knowledge and feel more confident before going to the gym.

More: www.jordanfitness.com

Weight lifters are the friendliest bunch at the gym – everyone wants to cheer on another to hit their PB
Dumbbells are ideal because you can start at any weight and then progress / Photo: shutterstock / SofikoS
Jordan delivers a range of custom dumbbells
Jon Thiel
Nautilus

As operators continue to rebuild from the pandemic lockdowns, people are flocking back to gyms and studios. With that growth, it’s important to recognise that some may be experts while others may be working out for the first time outside their home gym. Therefore, accessibility and approachability are ever more important.

At Core Health and Fitness, our strength lines allow for easy access, intuitive setup and best-in-class biomechanics to support all levels of users and athletes. Specifically, our plate-loaded Glute Drive and Leverage lines make it possible for everyone to be successful in the weight room.

Plate-loaded machines benefit users, giving them their desired workout while guiding motion safely and effectively. For example, our new Leverage Deadlift Shrug allows someone to perform functional exercises, such as a deadlift, safely, controlling their hand positions and keeping the bar away from their shins. It also allows for simplified adjustments for start and stop positions, accommodating a wide range of users.

he Nautilus Leverage and plate-loaded line has a focus on biomechanics and ergonomics, with low-profile, low-load points and user-centric features to make strength-training areas approachable for everyone.

More: www.corehandf.com

The Nautilus Leverage and plate-loaded line is designed with a focus on biomechanics and ergonomics to reduce gymtimidation
The Nautilus Glute Drive / Photo: Core health and fitness
Juan Pedro Alonso
Nexa
photo: David Rodriguez Salas

From our perspective, robotic machines with servo motors can transform strength-training areas to make them into more inclusive spaces. We want everyone to be able to operate them without needing expert knowledge – like driving a car, users just want the vehicle to work and to enjoy its benefits.

Gymtimidation can make you feel you’re not in the right place. With Nexa, a user is briefed on day one and from this point on a user’s data is stored and they work against their previous performance. The servo motor knows the user’s force limit to one-10th of a second, so anyone who is not used to weights can feel as though they’re training like a NASA astronaut.

More: www.nexarevolution.com

We want everyone to be able to operate them without needing expert knowledge – like driving a car
Andrea Oliver
Pulse

All strength-training equipment should be seen as inclusive. We’ve seen a shift in the industry’s focus as it relates to women and strength training and women have embraced it because of the clear results it produces.

Pin-loaded resistance machines have long been associated with entry-level and safe-strength training. The possibility of incorrectly using pin-loaded resistance machines is greatly reduced due to the fixed range of motion and stability it offers. The IFI Pulse offering increases this even further for disabled wheelchair users, improving accessibility for people of all abilities.

The biggest lesson I’ve learned is in good gym floor planning, which can immediately reduce perceived barriers. Typically, the status quo of gym floor planning was to have areas dedicated to different sections without understanding member habits.

Gymtimidation is more about who is in an area rather than what is in the area. A popular solution has been to have a women-only section, but not all facilities can or choose to offer this option, so a simple, yet effective solution could be understanding the member’s journey, from doorway to dumbbell. Knowing this can make it look and feel more welcoming.

More: www.pulsefitness.com

The biggest lesson I’ve learned is in good gym floor planning, which can immediately reduce perceived barriers
The Pulse Fitness Shoulder Press / Photo: PULSE FITNESS
It’s important to understand a member’s journey from ‘doorway to dumbbell’ / Photo: shutterstock / tmcphotos
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Get HCM digital magazine and ezines FREE
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Jobs    News   Products   Magazine
Strength
All aboard

Frances Marcellin spoke to the experts to find out more about how gyms can encourage women to take up strength training


Strength training is trending in 2023 and is a growing market for gym operators. It’s also a practice gaining popularity with older women for its proven benefits during midlife and menopause.

There are more 40+ females joining this space on the gym floor, yet with some women experiencing gymtimidation and feeling unwelcome in such male-dominated territory, what strength equipment can gyms install to create a more inclusive strength training zone that feels approachable to women and men? Our experts give their views.
Greg Highsmith
Life Fitness

Women are now training everywhere, on equipment that was historically more commonly used by men and are knowledgeable about working out this way, understanding the benefits that come with training in different modalities, including free weights. I think this is a trend that will continue to grow.

If I had to pick one area of focus where we’re seeing growth, I’d say glute training, regardless of whether it’s on selectorised or plate-loaded machines. That’s why we wanted to drive this trend with products such as the Hammer Strength Plate-Loaded or Life Fitness Insignia Glute Bridge.

Both men and women can be intimidated by strength training and the design of the strength training area can play a big role in reducing that intimidation. I believe this has more to do with the facility creating the appropriate environment than the specific equipment itself – but that could be because we’ve been focused on building non-intimidating, easy-to-use strength equipment for the last 20 years.

More: www.lifefitness.com

Both men and women can be intimidated by strength training and the design of the strength area can play a big role in reducing that intimidation
The Life Fitness Glute Drive / Photo: Life Fitness
Scot Lamber
Jordan Fitness
Photo: Jordan Fitness

Gymtimidation happens to every gym goer at some point in their gym lifetime because we all want to perform the best we can. Dumbbells are ideal because you can drop in at any weight and also move your workout away from the weights area if you’re still feeling anxious.

However, we would say that weight lifters are the friendliest bunch at the gym – everyone wants to cheer on another to hit their PB. Everyone picking up those weights started at less than 10kg at some point. Lifting is a progression, it’s not about where you started from.

Dumbbells are our favourite because they’re available in many weights and price points. There are 100s of workouts for them, many of which are online, including on our own YouTube channel, so users can improve their knowledge and feel more confident before going to the gym.

More: www.jordanfitness.com

Weight lifters are the friendliest bunch at the gym – everyone wants to cheer on another to hit their PB
Dumbbells are ideal because you can start at any weight and then progress / Photo: shutterstock / SofikoS
Jordan delivers a range of custom dumbbells
Jon Thiel
Nautilus

As operators continue to rebuild from the pandemic lockdowns, people are flocking back to gyms and studios. With that growth, it’s important to recognise that some may be experts while others may be working out for the first time outside their home gym. Therefore, accessibility and approachability are ever more important.

At Core Health and Fitness, our strength lines allow for easy access, intuitive setup and best-in-class biomechanics to support all levels of users and athletes. Specifically, our plate-loaded Glute Drive and Leverage lines make it possible for everyone to be successful in the weight room.

Plate-loaded machines benefit users, giving them their desired workout while guiding motion safely and effectively. For example, our new Leverage Deadlift Shrug allows someone to perform functional exercises, such as a deadlift, safely, controlling their hand positions and keeping the bar away from their shins. It also allows for simplified adjustments for start and stop positions, accommodating a wide range of users.

he Nautilus Leverage and plate-loaded line has a focus on biomechanics and ergonomics, with low-profile, low-load points and user-centric features to make strength-training areas approachable for everyone.

More: www.corehandf.com

The Nautilus Leverage and plate-loaded line is designed with a focus on biomechanics and ergonomics to reduce gymtimidation
The Nautilus Glute Drive / Photo: Core health and fitness
Juan Pedro Alonso
Nexa
photo: David Rodriguez Salas

From our perspective, robotic machines with servo motors can transform strength-training areas to make them into more inclusive spaces. We want everyone to be able to operate them without needing expert knowledge – like driving a car, users just want the vehicle to work and to enjoy its benefits.

Gymtimidation can make you feel you’re not in the right place. With Nexa, a user is briefed on day one and from this point on a user’s data is stored and they work against their previous performance. The servo motor knows the user’s force limit to one-10th of a second, so anyone who is not used to weights can feel as though they’re training like a NASA astronaut.

More: www.nexarevolution.com

We want everyone to be able to operate them without needing expert knowledge – like driving a car
Andrea Oliver
Pulse

All strength-training equipment should be seen as inclusive. We’ve seen a shift in the industry’s focus as it relates to women and strength training and women have embraced it because of the clear results it produces.

Pin-loaded resistance machines have long been associated with entry-level and safe-strength training. The possibility of incorrectly using pin-loaded resistance machines is greatly reduced due to the fixed range of motion and stability it offers. The IFI Pulse offering increases this even further for disabled wheelchair users, improving accessibility for people of all abilities.

The biggest lesson I’ve learned is in good gym floor planning, which can immediately reduce perceived barriers. Typically, the status quo of gym floor planning was to have areas dedicated to different sections without understanding member habits.

Gymtimidation is more about who is in an area rather than what is in the area. A popular solution has been to have a women-only section, but not all facilities can or choose to offer this option, so a simple, yet effective solution could be understanding the member’s journey, from doorway to dumbbell. Knowing this can make it look and feel more welcoming.

More: www.pulsefitness.com

The biggest lesson I’ve learned is in good gym floor planning, which can immediately reduce perceived barriers
The Pulse Fitness Shoulder Press / Photo: PULSE FITNESS
It’s important to understand a member’s journey from ‘doorway to dumbbell’ / Photo: shutterstock / tmcphotos
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FEATURED SUPPLIERS

Introducing a new era of Nautilus Leverage
Strength training has never been more important for member retention, facility differentiation and long-term commercial success. [more...]

Legends never die: four legends, four philosophies of life
Panatta brought together four of the most influential figures in bodybuilding history on the stage of RiminiWellness 2026: Phil Heath, Lee Haney, Ronnie Coleman and Hany Rambod. [more...]
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COMPANY PROFILES
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We provide a full turn-key solution for clients from design and consultation, through to bespoke man [more...]
+ More profiles  
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23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
31 Aug - 02 Sep 2026

SpaTec North America

Pier Sixty Six, Fort Lauderdale, United States
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
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