Small group trainers have more time for coaching with MSS screens / Photo: Funxtion/Fitness First Germany
Fitness First Germany has seen small group workout participation increase by 220 per cent with the implementation of Funxtion’s Multi Screen Solution (MSS).
“We wanted to find a way to enhance the member experience and keep them engaged and inspired to continue to train with us, while also future-proofing our brand’s relevance in an increasingly digital world,” says Martin Seibold, CEO of Life Fit Group, which owns Fitness First Germany. “We were able to achieve this by introducing Funxtion’s MultiScreen Solution.”
Funxtion’s MSS is an in-gym member experience that enables gyms to stream digital workouts across multiple screens on the gym floor. The displays digitally demonstrate the workout, allowing in-person trainers to enhance the member experience by focusing more on individual mentoring and motivation.
White label content The MSS is connected to Funxtion’s SaaS Platform, full of regularly updated white label digital fitness content, such as single exercise videos, virtual classes, workouts and training plans. It also includes customisation tools (Workout Creator and Training Planner) that empower gyms to customise their content.
Fitness First Germany installed three MSS screens in each functional gym floor and implemented small but impactful operational changes. They conducted a series of workshops designed to educate their small group trainers with enhanced mentoring, motivational, and entertainment skills to transform them into elite group coaches. They appointed master trainers to monitor who were tasked with designing the digital circuit workouts in order to standardise and control the quality of their small group workout offering across each site.
“With the reduction of our workout times from 45 minutes to 30 minutes, together with the Funxtion MSS, our coaches now spend less energy performing exercise demonstrations and are physically able to deliver more sessions during their shift,” says Seibold. “We’re now offering five or six classes per day instead of two to three and attracting eight people per class rather than five. The integration of Funxtion’s digital exercise demonstrations has enabled more meaningful, in-person interactions and it’s having a hugely positive influence on our members’ experience."
Panatta brought together four of the most influential figures in bodybuilding history on the
stage of RiminiWellness 2026: Phil Heath, Lee Haney, Ronnie Coleman and Hany Rambod. [more...]
Small group trainers have more time for coaching with MSS screens / Photo: Funxtion/Fitness First Germany
Fitness First Germany has seen small group workout participation increase by 220 per cent with the implementation of Funxtion’s Multi Screen Solution (MSS).
“We wanted to find a way to enhance the member experience and keep them engaged and inspired to continue to train with us, while also future-proofing our brand’s relevance in an increasingly digital world,” says Martin Seibold, CEO of Life Fit Group, which owns Fitness First Germany. “We were able to achieve this by introducing Funxtion’s MultiScreen Solution.”
Funxtion’s MSS is an in-gym member experience that enables gyms to stream digital workouts across multiple screens on the gym floor. The displays digitally demonstrate the workout, allowing in-person trainers to enhance the member experience by focusing more on individual mentoring and motivation.
White label content The MSS is connected to Funxtion’s SaaS Platform, full of regularly updated white label digital fitness content, such as single exercise videos, virtual classes, workouts and training plans. It also includes customisation tools (Workout Creator and Training Planner) that empower gyms to customise their content.
Fitness First Germany installed three MSS screens in each functional gym floor and implemented small but impactful operational changes. They conducted a series of workshops designed to educate their small group trainers with enhanced mentoring, motivational, and entertainment skills to transform them into elite group coaches. They appointed master trainers to monitor who were tasked with designing the digital circuit workouts in order to standardise and control the quality of their small group workout offering across each site.
“With the reduction of our workout times from 45 minutes to 30 minutes, together with the Funxtion MSS, our coaches now spend less energy performing exercise demonstrations and are physically able to deliver more sessions during their shift,” says Seibold. “We’re now offering five or six classes per day instead of two to three and attracting eight people per class rather than five. The integration of Funxtion’s digital exercise demonstrations has enabled more meaningful, in-person interactions and it’s having a hugely positive influence on our members’ experience."
It’s been five years since the fitness industry reopened after the last lockdown – long enough
to look back on the impact the pandemic had on the sector and what might come next.
Wattbike has announced a new integration with EGYM, which enables the bikes to contribute to
the Cardio BioAge score of individuals via a VO2 max result.
Les Mills has launched a reformer Pilates workout. The 45-minute workout blends traditional
reformer movements and more contemporary exercises, choreographed to music.
According to research which tracked more than 147,000 people for 30 years, 90-120 minutes
of strength training a week may deliver some of the biggest long-term health rewards.
The UK's four Chief Medical Officers have published a refreshed edition of Physical activity
guidelines: UK Chief Medical Officers' report, updating the evidence that underpins the nation's
physical activity recommendations and placing greater emphasis on strength, balance, reducing
sedentary behaviour and, for the first time, supporting people taking weight loss medications.
Places Leisure has exchanged contracts to build and operate a flagship £60m water and leisure
destination on behalf of Basingstoke and Deane Borough Council.
The Republic of Ireland will become the latest market in PureGym’s expanding international
portfolio, with the first launch planned for Dublin in 2027.
Anytime Fitness opened more than one club a day in 2025 and is on track to maintain this rate
of growth this year, as parent company Purpose Brands targets further international expansion.
Panatta brought together four of the most influential figures in bodybuilding history on the
stage of RiminiWellness 2026: Phil Heath, Lee Haney, Ronnie Coleman and Hany Rambod. [more...]