Get HCM digital magazine and ezines FREE
Sign up here ▸
Jobs   News   Features   Products   Magazine      Advertise  
Letters
Write to reply

Fuel the debate about issues and opportunities across the industry. We’d love to hear from you.


It’s important to acknowledge our sector as an important generator of growth and employment and essential for our great industry to have access to high quality data with which to demonstrate its value to governments at all levels, as well as to investors, the media and an ever-growing range of stakeholders who have a shared interest in collaboration towards mutually-held goals.

Coherent data, collected in a consistent, transparent and evidence-based manner is vital to self-critical analysis of areas where we have the opportunity for improvement and also to articulating the complex cases for preferential treatment and investment we need to make.

I’ve recently been invited to become co-chair of Task Force Sport (TF Sport), a highly-specialised group responsible for the harmonisation and development of statistics and data on health-enhancing physical activity, the social dimension of sport and Sport Satellite Accounts in the EU.

This taskforce has been created to support discussion about the ways this harmonisation and development will be implemented, based on existing multi-purpose European data collections, to foster a common understanding and recognition of the less tangible benefits linked with physical activity and sport.

A pool of outstanding experts in economics, physical activity and sports participation surveillance, and social value assessment – from every corner in Europe – will work together, supported by consultants, to identify the current position, establish key work strands for the coming decade and put in place the resources needed to advance them.

Enhancing the robustness of the surveillance of our impact, and better connecting it to a broader policy agenda globally requires collaboration from all actors with a shared interest in advancing this essential industry we all care so much about.

This programme of work is due to start in Q3 this year, and I look forward to seeking and sharing the best ideas from across the world to advance this initiative in the years ahead.

The goal of raising the value and importance of physical activity and exercise in wider society is one that knows no boundaries or no borders – geographic or bureaucratic.

This is a cause to which I’ve dedicated my career as an applied academic – at this time with my base in academic practice at the University of King Juan Carlos in Spain and as chief scientific officer at wellbeing operator, GO Fit.

It’s a cause I’ve also long supported, as the founding principal investigator of the Fitness Industry Association Research Institute in 2010, and now as lead board director of Think Active, the research unit of Europe Active.

As more actors become persuaded of the case to enhance the knowledge ecosystem that any vibrant industry requires, the case for greater collaboration and harmonisation grows stronger.

Global collaboration
In recent times, nations around the world have been developing policies and strategies designed to enhance activity levels among their populations, with monitoring frameworks of varying levels put in place to track progress towards the goals set out.

Often these monitoring frameworks are disconnected from other policy frameworks that exist at a local, national, or international level, making the case for joined-up policymaking or international benchmarking impossible.

We would all gain so much more by having a common framework from which to base our discussions and extrapolate our learnings.

This is a topic of great interest across Europe at a policy level for a range of stakeholders, including the European Education and Culture Executive Agency (EACEA), Director General Education and Culture, Eurostat and the European Commission).

Contact:[email protected]

"The goal of raising the value and importance of physical activity and exercise in society is one that knows no boundary or border – geographic or bureaucratic," – Alfonso Jimenez Think Active, GO Fit Lab and King Juan Carlos University

Quest is getting an update
Sarah Maxwell, Right Directions

What a great piece on the Quest Foundation Review in HCM highlighting Sport England’s work providing insights into live customer service experiences from people who’ve traditionally been excluded from physical activity opportunities (see HCM issue 2 2022, page 72).

We’re evaluating data from the first quarter’s assessments and are excited to share our learnings with the sector.

But this is only one element of Quest. Much work has been going on behind the scenes over the last two years to ensure the continuous improvement tool – which is now more than 20 years old – keeps up-to-date with current issues operators face, particularly due to the pandemic and rising energy costs.

New areas for assessment

Another two new Quest assessments launch on 1 September, focusing on everything from day-to-day operational standards and service delivery, to hot topics such as environmental management.

The environmental module aims to help facilities develop and plan environmental considerations into their operations.

There’s also an exercise referral module, which will enable operators to evaluate their current offering and follow a set of quality operating standards to help drive improvements and consistency in scheme delivery.

The new Quest also covers tackling Inequalities, a module developed alongside the Activity Alliance to help leisure operators offer more inclusive and accessible opportunities for people from inequality groups.

Greater accessibility

Finally, an accessible facilities module will help operators meet their design and operational obligations for different user groups by physically auditing the facility from a user’s perspective. This is done against key inclusive focal points, such as accessible changing rooms, hearing loops and inclusive fitness equipment.

As Tim Hollingsworth, Sport England’s CEO says, public leisure facilities and services have a vital role to play in providing opportunities for people to be active. These new Quest offers will enable local authorities and their service delivery partners to showcase their safe, welcoming centres and champion the role they can play in tackling inequalities, aiding our environment and reconnecting communities.

By following Quest’s ‘plan, measure, review and impact’ steps for each of the modules undertaken, leisure operators and their teams can not only have the quality of their work recognised and nationally accredited, but may also demonstrate how they measure up against national standards, and why continued and further funding is certain to be money well spent. Right Directions manages Quest on behalf of Sport England

Two new Quest assessments launch on 1 September, focusing on things such as environmental management, exercise referral and inclusivity
The aim is to enable the provision of more inclusive and accessible opportunities / photo: shutterstock/Tinxi
Quest is introducing a new exercise referral module for operators / photo: shutterstock/Frame Stock Footage
FEATURED SUPPLIERS

Legends never die: four legends, four philosophies of life
Panatta brought together four of the most influential figures in bodybuilding history on the stage of RiminiWellness 2026: Phil Heath, Lee Haney, Ronnie Coleman and Hany Rambod. [more...]

Introducing a new era of Nautilus Leverage
Strength training has never been more important for member retention, facility differentiation and long-term commercial success. [more...]
+ More featured suppliers  
COMPANY PROFILES
Orbit4

With Orbit4, you’ll always have full visibility of your equipment inventory, the true market value [more...]
Serco Leisure

Serco Leisure Operating Limited is one of the UK’s leading national operators of leisure centres, de [more...]
+ More profiles  
CATALOGUE GALLERY
 
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
31 Aug - 02 Sep 2026

SpaTec North America

Pier Sixty Six, Fort Lauderdale, United States
+ More diary  
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
HCM
LEISURE OPPORTUNITIES
HEALTH CLUB HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026
Get HCM digital magazine and ezines FREE
Sign up here ▸
Jobs    News   Products   Magazine
Letters
Write to reply

Fuel the debate about issues and opportunities across the industry. We’d love to hear from you.


It’s important to acknowledge our sector as an important generator of growth and employment and essential for our great industry to have access to high quality data with which to demonstrate its value to governments at all levels, as well as to investors, the media and an ever-growing range of stakeholders who have a shared interest in collaboration towards mutually-held goals.

Coherent data, collected in a consistent, transparent and evidence-based manner is vital to self-critical analysis of areas where we have the opportunity for improvement and also to articulating the complex cases for preferential treatment and investment we need to make.

I’ve recently been invited to become co-chair of Task Force Sport (TF Sport), a highly-specialised group responsible for the harmonisation and development of statistics and data on health-enhancing physical activity, the social dimension of sport and Sport Satellite Accounts in the EU.

This taskforce has been created to support discussion about the ways this harmonisation and development will be implemented, based on existing multi-purpose European data collections, to foster a common understanding and recognition of the less tangible benefits linked with physical activity and sport.

A pool of outstanding experts in economics, physical activity and sports participation surveillance, and social value assessment – from every corner in Europe – will work together, supported by consultants, to identify the current position, establish key work strands for the coming decade and put in place the resources needed to advance them.

Enhancing the robustness of the surveillance of our impact, and better connecting it to a broader policy agenda globally requires collaboration from all actors with a shared interest in advancing this essential industry we all care so much about.

This programme of work is due to start in Q3 this year, and I look forward to seeking and sharing the best ideas from across the world to advance this initiative in the years ahead.

The goal of raising the value and importance of physical activity and exercise in wider society is one that knows no boundaries or no borders – geographic or bureaucratic.

This is a cause to which I’ve dedicated my career as an applied academic – at this time with my base in academic practice at the University of King Juan Carlos in Spain and as chief scientific officer at wellbeing operator, GO Fit.

It’s a cause I’ve also long supported, as the founding principal investigator of the Fitness Industry Association Research Institute in 2010, and now as lead board director of Think Active, the research unit of Europe Active.

As more actors become persuaded of the case to enhance the knowledge ecosystem that any vibrant industry requires, the case for greater collaboration and harmonisation grows stronger.

Global collaboration
In recent times, nations around the world have been developing policies and strategies designed to enhance activity levels among their populations, with monitoring frameworks of varying levels put in place to track progress towards the goals set out.

Often these monitoring frameworks are disconnected from other policy frameworks that exist at a local, national, or international level, making the case for joined-up policymaking or international benchmarking impossible.

We would all gain so much more by having a common framework from which to base our discussions and extrapolate our learnings.

This is a topic of great interest across Europe at a policy level for a range of stakeholders, including the European Education and Culture Executive Agency (EACEA), Director General Education and Culture, Eurostat and the European Commission).

Contact:[email protected]

"The goal of raising the value and importance of physical activity and exercise in society is one that knows no boundary or border – geographic or bureaucratic," – Alfonso Jimenez Think Active, GO Fit Lab and King Juan Carlos University

Quest is getting an update
Sarah Maxwell, Right Directions

What a great piece on the Quest Foundation Review in HCM highlighting Sport England’s work providing insights into live customer service experiences from people who’ve traditionally been excluded from physical activity opportunities (see HCM issue 2 2022, page 72).

We’re evaluating data from the first quarter’s assessments and are excited to share our learnings with the sector.

But this is only one element of Quest. Much work has been going on behind the scenes over the last two years to ensure the continuous improvement tool – which is now more than 20 years old – keeps up-to-date with current issues operators face, particularly due to the pandemic and rising energy costs.

New areas for assessment

Another two new Quest assessments launch on 1 September, focusing on everything from day-to-day operational standards and service delivery, to hot topics such as environmental management.

The environmental module aims to help facilities develop and plan environmental considerations into their operations.

There’s also an exercise referral module, which will enable operators to evaluate their current offering and follow a set of quality operating standards to help drive improvements and consistency in scheme delivery.

The new Quest also covers tackling Inequalities, a module developed alongside the Activity Alliance to help leisure operators offer more inclusive and accessible opportunities for people from inequality groups.

Greater accessibility

Finally, an accessible facilities module will help operators meet their design and operational obligations for different user groups by physically auditing the facility from a user’s perspective. This is done against key inclusive focal points, such as accessible changing rooms, hearing loops and inclusive fitness equipment.

As Tim Hollingsworth, Sport England’s CEO says, public leisure facilities and services have a vital role to play in providing opportunities for people to be active. These new Quest offers will enable local authorities and their service delivery partners to showcase their safe, welcoming centres and champion the role they can play in tackling inequalities, aiding our environment and reconnecting communities.

By following Quest’s ‘plan, measure, review and impact’ steps for each of the modules undertaken, leisure operators and their teams can not only have the quality of their work recognised and nationally accredited, but may also demonstrate how they measure up against national standards, and why continued and further funding is certain to be money well spent. Right Directions manages Quest on behalf of Sport England

Two new Quest assessments launch on 1 September, focusing on things such as environmental management, exercise referral and inclusivity
The aim is to enable the provision of more inclusive and accessible opportunities / photo: shutterstock/Tinxi
Quest is introducing a new exercise referral module for operators / photo: shutterstock/Frame Stock Footage
LATEST NEWS
Fitness First UK unveils makeover of Highbury club with new recovery and Pilates offerings
Fitness First UK has raised the bar with its latest refurbishment, in Highbury, London, as it continues to premiumise its estate.
Total Fitness research charts the fitness industry’s post-pandemic transformation
It’s been five years since the fitness industry reopened after the last lockdown – long enough to look back on the impact the pandemic had on the sector and what might come next. 
Wattbike and EGYM integration allows addition of VO2 max tests
Wattbike has announced a new integration with EGYM, which enables the bikes to contribute to the Cardio BioAge score of individuals via a VO2 max result.
Les Mills launches reformer Pilates workout
Les Mills has launched a reformer Pilates workout. The 45-minute workout blends traditional reformer movements and more contemporary exercises, choreographed to music. 
HCM Invest opens applications for pitching slots
The inaugural HCM Invest event has opened applications for pitching slots ahead of its launch in London on 21 October 2026.
Researchers find that 90-120 minutes of strength training a week has longevity benefits
According to research which tracked more than 147,000 people for 30 years, 90-120 minutes of strength training a week may deliver some of the biggest long-term health rewards.
Everlast pushes internationally with Dublin site
Everlast Gyms expands its footprint outside of the UK this month with the imminent launch of a club in Dublin.
UK updates physical activity guidelines with focus on daily movement
The UK's four Chief Medical Officers have published a refreshed edition of Physical activity guidelines: UK Chief Medical Officers' report, updating the evidence that underpins the nation's physical activity recommendations and placing greater emphasis on strength, balance, reducing sedentary behaviour and, for the first time, supporting people taking weight loss medications.
Places Leisure is working with Roberts Limbrick to build £60m wellness flagship in Basingstoke
Places Leisure has exchanged contracts to build and operate a flagship £60m water and leisure destination on behalf of Basingstoke and Deane Borough Council.
PureGym announces expansion into Ireland
The Republic of Ireland will become the latest market in PureGym’s expanding international portfolio, with the first launch planned for Dublin in 2027.
Total Fitness CEO Sophie Lawler launches leadership coaching venture
Sophie Lawler, CEO of Total Fitness, has launched a leadership coaching business aimed at helping women realise their professional potential.
Anytime Fitness reaches milestone moment and targets Europe for growth
Anytime Fitness opened more than one club a day in 2025 and is on track to maintain this rate of growth this year, as parent company Purpose Brands targets further international expansion.
+ More news   
 
FEATURED SUPPLIERS

Legends never die: four legends, four philosophies of life
Panatta brought together four of the most influential figures in bodybuilding history on the stage of RiminiWellness 2026: Phil Heath, Lee Haney, Ronnie Coleman and Hany Rambod. [more...]

Introducing a new era of Nautilus Leverage
Strength training has never been more important for member retention, facility differentiation and long-term commercial success. [more...]
+ More featured suppliers  
COMPANY PROFILES
Orbit4

With Orbit4, you’ll always have full visibility of your equipment inventory, the true market value [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
31 Aug - 02 Sep 2026

SpaTec North America

Pier Sixty Six, Fort Lauderdale, United States
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS