The integration with Fisikal is driving the success of Fitness First PTs / photo: Fisikal
Fitness First UK has partnered with Fisikal to integrate PT bookings into its FFX app, making PT more accessible and attractive. The integration is now live across all 45 UK clubs.
“Moving PT bookings into a digital space means members can now self-manage their fitness experience from anywhere, 24/7,” says Keith Shaw, head of personal training.
“By making it as simple as possible for members to view trainer profiles, explore packages and connect directly with a trainer, we’ve improved the visibility and accessibility of the service, making it easier for members to engage.
“By repositioning how we promote PT and moving bookings and payments online, our self-employed PTs focus less on admin and more on members. This not only delivers a more personalised experience, it also creates an environment where PTs can thrive.
“The booking integration on the app gives members access to book anything from 60-minute one-to-one sessions to 30-minute small group sessions and options to book directly into a trainer’s schedule. We’re finding that, by booking direct, paying and receiving automated reminders, fewer members are cancelling, which is great news for PTs.
"All new members are also offered a complimentary one-to-one session, as well as the option to purchase discounted PT sessions to get them started on their fitness journey with us. We’re recording an attendance rate upwards of 70 per cent – double what we saw before launching the app.
“Moving PT management online means we can also set up and run promotions more easily. For example, on Blue Monday we ran one to turn the day ‘Red’, offering members not engaged in PT, a credit for a free session.
“We had hundreds of members sign up, creating a rich source of potential clients for our trainers.
Our partnership with Fisikal has been instrumental to the success of our PT booking integration.
Being able to activate promotions quickly in response to member behaviour or market trends has the potential to revolutionise our PT engagement.
In addition to enhancing the experience for members and trainers, the ability to pull real-time reports, detailing the commercial performance of our PT business on an estate-wide level empowers us to make swift operational adjustments that minimise risk and maximise opportunities.”
"New members are offered a complimentary one-to-one session, and the option to buy discounted PT to get them started. We’re recording attendances upwards of 70 per cent – double the pre-app level
" – Keith Shaw, head of personal training, Fitness First UK
Fisikal integrates with the FFX app / photo: Fisikal
Panatta brought together four of the most influential figures in bodybuilding history on the
stage of RiminiWellness 2026: Phil Heath, Lee Haney, Ronnie Coleman and Hany Rambod. [more...]
The integration with Fisikal is driving the success of Fitness First PTs / photo: Fisikal
Fitness First UK has partnered with Fisikal to integrate PT bookings into its FFX app, making PT more accessible and attractive. The integration is now live across all 45 UK clubs.
“Moving PT bookings into a digital space means members can now self-manage their fitness experience from anywhere, 24/7,” says Keith Shaw, head of personal training.
“By making it as simple as possible for members to view trainer profiles, explore packages and connect directly with a trainer, we’ve improved the visibility and accessibility of the service, making it easier for members to engage.
“By repositioning how we promote PT and moving bookings and payments online, our self-employed PTs focus less on admin and more on members. This not only delivers a more personalised experience, it also creates an environment where PTs can thrive.
“The booking integration on the app gives members access to book anything from 60-minute one-to-one sessions to 30-minute small group sessions and options to book directly into a trainer’s schedule. We’re finding that, by booking direct, paying and receiving automated reminders, fewer members are cancelling, which is great news for PTs.
"All new members are also offered a complimentary one-to-one session, as well as the option to purchase discounted PT sessions to get them started on their fitness journey with us. We’re recording an attendance rate upwards of 70 per cent – double what we saw before launching the app.
“Moving PT management online means we can also set up and run promotions more easily. For example, on Blue Monday we ran one to turn the day ‘Red’, offering members not engaged in PT, a credit for a free session.
“We had hundreds of members sign up, creating a rich source of potential clients for our trainers.
Our partnership with Fisikal has been instrumental to the success of our PT booking integration.
Being able to activate promotions quickly in response to member behaviour or market trends has the potential to revolutionise our PT engagement.
In addition to enhancing the experience for members and trainers, the ability to pull real-time reports, detailing the commercial performance of our PT business on an estate-wide level empowers us to make swift operational adjustments that minimise risk and maximise opportunities.”
"New members are offered a complimentary one-to-one session, and the option to buy discounted PT to get them started. We’re recording attendances upwards of 70 per cent – double the pre-app level
" – Keith Shaw, head of personal training, Fitness First UK
Fisikal integrates with the FFX app / photo: Fisikal
It’s been five years since the fitness industry reopened after the last lockdown – long enough
to look back on the impact the pandemic had on the sector and what might come next.
Wattbike has announced a new integration with EGYM, which enables the bikes to contribute to
the Cardio BioAge score of individuals via a VO2 max result.
Les Mills has launched a reformer Pilates workout. The 45-minute workout blends traditional
reformer movements and more contemporary exercises, choreographed to music.
According to research which tracked more than 147,000 people for 30 years, 90-120 minutes
of strength training a week may deliver some of the biggest long-term health rewards.
The UK's four Chief Medical Officers have published a refreshed edition of Physical activity
guidelines: UK Chief Medical Officers' report, updating the evidence that underpins the nation's
physical activity recommendations and placing greater emphasis on strength, balance, reducing
sedentary behaviour and, for the first time, supporting people taking weight loss medications.
Places Leisure has exchanged contracts to build and operate a flagship £60m water and leisure
destination on behalf of Basingstoke and Deane Borough Council.
The Republic of Ireland will become the latest market in PureGym’s expanding international
portfolio, with the first launch planned for Dublin in 2027.
Anytime Fitness opened more than one club a day in 2025 and is on track to maintain this rate
of growth this year, as parent company Purpose Brands targets further international expansion.
Panatta brought together four of the most influential figures in bodybuilding history on the
stage of RiminiWellness 2026: Phil Heath, Lee Haney, Ronnie Coleman and Hany Rambod. [more...]
