Thrive Gym offers an engaging, connected experience with Freemotion and iFIT / photo: Freemotion
Thrive Gym in Rawtenstall, Lancashire, is a destination dedicated to helping the Rossendale Valley community improve physical health and mental wellbeing.
Operating on a no-contract basis, Thrive opened earlier this year and offers flexibility for its members to train in ways that fit their lifestyles.
The £1m club has an expansive gym, three studios – hosting classes from yoga and Pilates to indoor cycling – a healthy eating cafe, juice bar, solarium and a unisex barbershop.
To create a highly engaging, connected, interactive fitness experience, Thrive secured a partnership with Freemotion, becoming the first UK commercial gym to benefit from offering members the full scale of iFIT’s award-winning, on-demand platform.
At the heart of the gym experience is a wide range of Freemotion equipment – from incline trainers and treadmills to ellipticals and indoor bikes – which connect Thrive members to iFIT’s global community of 7.3 million users in 120 countries.
Live and on-demand Through the Freemotion kit, members have unlimited access to thousands of live and on-demand, coach-led workouts, filmed in the world’s most breathtaking destinations. In addition, the 20,000 sq ft gym also includes inclusive cable strength training Freemotion machines, which are ideal for members of all fitness abilities, including those with disabilities.
“You’ve got to look at everybody’s needs and think about all demographics,” says Tony Ali, Freemotion’s country manager. “Everyone deserves a community – these are the values Thrive holds. They’re not faceless. Members are always greeted with a smile.
“Every member can access a fitness experience like no other and have the opportunity to travel the world without leaving Lancashire. Through the Freemotion and iFIT experience, Thrive members work out around the world alongside hundreds of top athletes and celebrity trainers who’ll adjust the equipment to match the on-screen terrain.
“Another reason the team at Thrive chose Freemotion for its members was because of its progressive, accessible strength training equipment. These machines are brilliant for anyone undergoing rehab or training after an injury,” said Ali.
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stage of RiminiWellness 2026: Phil Heath, Lee Haney, Ronnie Coleman and Hany Rambod. [more...]
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Thrive Gym offers an engaging, connected experience with Freemotion and iFIT / photo: Freemotion
Thrive Gym in Rawtenstall, Lancashire, is a destination dedicated to helping the Rossendale Valley community improve physical health and mental wellbeing.
Operating on a no-contract basis, Thrive opened earlier this year and offers flexibility for its members to train in ways that fit their lifestyles.
The £1m club has an expansive gym, three studios – hosting classes from yoga and Pilates to indoor cycling – a healthy eating cafe, juice bar, solarium and a unisex barbershop.
To create a highly engaging, connected, interactive fitness experience, Thrive secured a partnership with Freemotion, becoming the first UK commercial gym to benefit from offering members the full scale of iFIT’s award-winning, on-demand platform.
At the heart of the gym experience is a wide range of Freemotion equipment – from incline trainers and treadmills to ellipticals and indoor bikes – which connect Thrive members to iFIT’s global community of 7.3 million users in 120 countries.
Live and on-demand Through the Freemotion kit, members have unlimited access to thousands of live and on-demand, coach-led workouts, filmed in the world’s most breathtaking destinations. In addition, the 20,000 sq ft gym also includes inclusive cable strength training Freemotion machines, which are ideal for members of all fitness abilities, including those with disabilities.
“You’ve got to look at everybody’s needs and think about all demographics,” says Tony Ali, Freemotion’s country manager. “Everyone deserves a community – these are the values Thrive holds. They’re not faceless. Members are always greeted with a smile.
“Every member can access a fitness experience like no other and have the opportunity to travel the world without leaving Lancashire. Through the Freemotion and iFIT experience, Thrive members work out around the world alongside hundreds of top athletes and celebrity trainers who’ll adjust the equipment to match the on-screen terrain.
“Another reason the team at Thrive chose Freemotion for its members was because of its progressive, accessible strength training equipment. These machines are brilliant for anyone undergoing rehab or training after an injury,” said Ali.
It’s been five years since the fitness industry reopened after the last lockdown – long enough
to look back on the impact the pandemic had on the sector and what might come next.
Wattbike has announced a new integration with EGYM, which enables the bikes to contribute to
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Les Mills has launched a reformer Pilates workout. The 45-minute workout blends traditional
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According to research which tracked more than 147,000 people for 30 years, 90-120 minutes
of strength training a week may deliver some of the biggest long-term health rewards.
The UK's four Chief Medical Officers have published a refreshed edition of Physical activity
guidelines: UK Chief Medical Officers' report, updating the evidence that underpins the nation's
physical activity recommendations and placing greater emphasis on strength, balance, reducing
sedentary behaviour and, for the first time, supporting people taking weight loss medications.
Places Leisure has exchanged contracts to build and operate a flagship £60m water and leisure
destination on behalf of Basingstoke and Deane Borough Council.
The Republic of Ireland will become the latest market in PureGym’s expanding international
portfolio, with the first launch planned for Dublin in 2027.
Anytime Fitness opened more than one club a day in 2025 and is on track to maintain this rate
of growth this year, as parent company Purpose Brands targets further international expansion.
Panatta brought together four of the most influential figures in bodybuilding history on the
stage of RiminiWellness 2026: Phil Heath, Lee Haney, Ronnie Coleman and Hany Rambod. [more...]
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