Tanita’s Body Composition Analyser gives a wide range of health insights / PHOTO: TANITA
Code Fitness launched in Newark in 2013 with a mission to help more people get results.
In 2018, co-owners Steve McClory and Luke Watson, invested in a purpose-built gym to extend the offering.
Members have a variety of programmes to choose from with defined processes to help them achieve their desired goals and can choose and switch between them.
Integral to the business is the Tanita Body Composition analyser which enables members to measure and understand their progress.
It’s one of the essential parts of Code’s ‘Premier’ membership and is also popular with health seekers who choose to be active elsewhere, but come to Code for their measurements and to get advice, coaching and motivation.
Monitoring and motivating “The Tanita Body Composition Scales are not only brilliant for monitoring progress, but are also great as a conversation starter, says McClory. “Having so much information from the fast analysis means we can focus on different things with different people.”
The results of the analysis can be a focal point for workouts, depending on the desired results.
“We tend to use five main pieces of information for each of our membership types,” he says. “For example, with our Good Health Membership, we focus on metabolic age, visceral fat, phase angle, muscle mass and body fat percentage.
"Although there’ll be a crossover with other membership types, these aren’t the same results we’d focus on with members on other systems.”
Opening up new markets The Tanita Body Composition analyser gives Code Fitness the opportunity to target people that many would not view as traditional gym members, such as those looking for prevention and wellness advice.
“Our health membership attracts members whose sole focus is health improvement,” says McClory. “This has helped us grow and develop as a business while allowing us to stand out as a gym that offers and delivers a far more personalised solution.
“For example, members on our Health Membership love seeing all their results change, especially their metabolic age. No one in their 40s wants to see their metabolic age in the 60s, but they love it when it starts to come down and even more so when they get the age below their actual age!
“The scales create the potential to develop different revenue streams, including for one-off use, regular monthly check-ins and as part of a gym membership. We’ve seen a significant improvement in compliance and retention off the back of this approach.
“We chose Tanita because they’re at the forefront of this technology. I’d highly recommend them to any gym owner, as they’re always extremely professional and supportive with everything we need.”
"The Tanita Body Composition Scales are not only brilliant for monitoring progress, but are also great for a conversation starter on a variety of things," –
Steve McClory, Code Fitness
Panatta brought together four of the most influential figures in bodybuilding history on the
stage of RiminiWellness 2026: Phil Heath, Lee Haney, Ronnie Coleman and Hany Rambod. [more...]
+ More featured suppliers
COMPANY PROFILES
Everyone Active
Everyone Active operates leisure centres in partnership with local councils across the UK. Today, Ev [more...]
Tanita’s Body Composition Analyser gives a wide range of health insights / PHOTO: TANITA
Code Fitness launched in Newark in 2013 with a mission to help more people get results.
In 2018, co-owners Steve McClory and Luke Watson, invested in a purpose-built gym to extend the offering.
Members have a variety of programmes to choose from with defined processes to help them achieve their desired goals and can choose and switch between them.
Integral to the business is the Tanita Body Composition analyser which enables members to measure and understand their progress.
It’s one of the essential parts of Code’s ‘Premier’ membership and is also popular with health seekers who choose to be active elsewhere, but come to Code for their measurements and to get advice, coaching and motivation.
Monitoring and motivating “The Tanita Body Composition Scales are not only brilliant for monitoring progress, but are also great as a conversation starter, says McClory. “Having so much information from the fast analysis means we can focus on different things with different people.”
The results of the analysis can be a focal point for workouts, depending on the desired results.
“We tend to use five main pieces of information for each of our membership types,” he says. “For example, with our Good Health Membership, we focus on metabolic age, visceral fat, phase angle, muscle mass and body fat percentage.
"Although there’ll be a crossover with other membership types, these aren’t the same results we’d focus on with members on other systems.”
Opening up new markets The Tanita Body Composition analyser gives Code Fitness the opportunity to target people that many would not view as traditional gym members, such as those looking for prevention and wellness advice.
“Our health membership attracts members whose sole focus is health improvement,” says McClory. “This has helped us grow and develop as a business while allowing us to stand out as a gym that offers and delivers a far more personalised solution.
“For example, members on our Health Membership love seeing all their results change, especially their metabolic age. No one in their 40s wants to see their metabolic age in the 60s, but they love it when it starts to come down and even more so when they get the age below their actual age!
“The scales create the potential to develop different revenue streams, including for one-off use, regular monthly check-ins and as part of a gym membership. We’ve seen a significant improvement in compliance and retention off the back of this approach.
“We chose Tanita because they’re at the forefront of this technology. I’d highly recommend them to any gym owner, as they’re always extremely professional and supportive with everything we need.”
"The Tanita Body Composition Scales are not only brilliant for monitoring progress, but are also great for a conversation starter on a variety of things," –
Steve McClory, Code Fitness
It’s been five years since the fitness industry reopened after the last lockdown – long enough
to look back on the impact the pandemic had on the sector and what might come next.
Wattbike has announced a new integration with EGYM, which enables the bikes to contribute to
the Cardio BioAge score of individuals via a VO2 max result.
Les Mills has launched a reformer Pilates workout. The 45-minute workout blends traditional
reformer movements and more contemporary exercises, choreographed to music.
According to research which tracked more than 147,000 people for 30 years, 90-120 minutes
of strength training a week may deliver some of the biggest long-term health rewards.
The UK's four Chief Medical Officers have published a refreshed edition of Physical activity
guidelines: UK Chief Medical Officers' report, updating the evidence that underpins the nation's
physical activity recommendations and placing greater emphasis on strength, balance, reducing
sedentary behaviour and, for the first time, supporting people taking weight loss medications.
Places Leisure has exchanged contracts to build and operate a flagship £60m water and leisure
destination on behalf of Basingstoke and Deane Borough Council.
The Republic of Ireland will become the latest market in PureGym’s expanding international
portfolio, with the first launch planned for Dublin in 2027.
Anytime Fitness opened more than one club a day in 2025 and is on track to maintain this rate
of growth this year, as parent company Purpose Brands targets further international expansion.
Panatta brought together four of the most influential figures in bodybuilding history on the
stage of RiminiWellness 2026: Phil Heath, Lee Haney, Ronnie Coleman and Hany Rambod. [more...]
+ More featured suppliers
COMPANY PROFILES
Everyone Active Everyone Active operates leisure centres in partnership with local councils across the UK. Today, Ev [more...]
