Pulse Fitness created the new club’s branding and its gym layout / photo: Pulse Fitness/PREMIER GYM + FITNESS
After spotting a gap in the local market, Stuart McDowell and his investors had a vision to create a premium, high-end club for the area.
They turned to Pulse Fitness for support and were highly impressed by the design skills and technologically advanced equipment on offer.
The facility has been designed by Pulse Fitness to the highest standards, with a striking black and green aesthetic. Pulse Fitness was responsible for branding and creating 3D designs of the facilities, as well as the layout of the gym.
The club has been kitted out with equipment from Pulse’s premium cardio and strength lines in sand black. These come with 18-inch touch-screen consoles. The club is also home to a dedicated functional training space with a bespoke rig.
Members are able to enjoy the atmospheric, nightclub-like spinning studio, complete with state-of-the-art Pulse Fitness spin bikes and fluorescent green lighting in keeping with the space.
A connected solution Part of the reason Pulse Fitness was awarded the contract was due to its fully connected fitness offering. McDowell and his team were impressed to see that members are able to log and track their activity in the gym, as well as being able to use the internet, watch Netflix, stream online workouts and log into social media while exercising.
They also now have access to Trakk, the new Pulse Fitness app, which enables them to monitor their progress and devise their own workout plans in pursuit of their fitness goals.
Trakk also enables the team to improve interaction on the gym floor, thanks to its simple colour-coded system that identifies at-risk members and provides a summary of previous contact.
Through Trakk, the Premier Gym + Fitness team can also send personal or automated messages, to help engage members.
“The team at Premier Gym + Fitness share our passion for quality and innovation and it has been a privilege to supply them with our market-leading equipment,” says Richard Sheen, commercial sales director for Pulse Fitness. “Our team has worked hard to bring Stuart’s vision to life which has resulted in a fantastic high-end club for the local community.”
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stage of RiminiWellness 2026: Phil Heath, Lee Haney, Ronnie Coleman and Hany Rambod. [more...]
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Pulse Fitness created the new club’s branding and its gym layout / photo: Pulse Fitness/PREMIER GYM + FITNESS
After spotting a gap in the local market, Stuart McDowell and his investors had a vision to create a premium, high-end club for the area.
They turned to Pulse Fitness for support and were highly impressed by the design skills and technologically advanced equipment on offer.
The facility has been designed by Pulse Fitness to the highest standards, with a striking black and green aesthetic. Pulse Fitness was responsible for branding and creating 3D designs of the facilities, as well as the layout of the gym.
The club has been kitted out with equipment from Pulse’s premium cardio and strength lines in sand black. These come with 18-inch touch-screen consoles. The club is also home to a dedicated functional training space with a bespoke rig.
Members are able to enjoy the atmospheric, nightclub-like spinning studio, complete with state-of-the-art Pulse Fitness spin bikes and fluorescent green lighting in keeping with the space.
A connected solution Part of the reason Pulse Fitness was awarded the contract was due to its fully connected fitness offering. McDowell and his team were impressed to see that members are able to log and track their activity in the gym, as well as being able to use the internet, watch Netflix, stream online workouts and log into social media while exercising.
They also now have access to Trakk, the new Pulse Fitness app, which enables them to monitor their progress and devise their own workout plans in pursuit of their fitness goals.
Trakk also enables the team to improve interaction on the gym floor, thanks to its simple colour-coded system that identifies at-risk members and provides a summary of previous contact.
Through Trakk, the Premier Gym + Fitness team can also send personal or automated messages, to help engage members.
“The team at Premier Gym + Fitness share our passion for quality and innovation and it has been a privilege to supply them with our market-leading equipment,” says Richard Sheen, commercial sales director for Pulse Fitness. “Our team has worked hard to bring Stuart’s vision to life which has resulted in a fantastic high-end club for the local community.”
It’s been five years since the fitness industry reopened after the last lockdown – long enough
to look back on the impact the pandemic had on the sector and what might come next.
Wattbike has announced a new integration with EGYM, which enables the bikes to contribute to
the Cardio BioAge score of individuals via a VO2 max result.
Les Mills has launched a reformer Pilates workout. The 45-minute workout blends traditional
reformer movements and more contemporary exercises, choreographed to music.
According to research which tracked more than 147,000 people for 30 years, 90-120 minutes
of strength training a week may deliver some of the biggest long-term health rewards.
The UK's four Chief Medical Officers have published a refreshed edition of Physical activity
guidelines: UK Chief Medical Officers' report, updating the evidence that underpins the nation's
physical activity recommendations and placing greater emphasis on strength, balance, reducing
sedentary behaviour and, for the first time, supporting people taking weight loss medications.
Places Leisure has exchanged contracts to build and operate a flagship £60m water and leisure
destination on behalf of Basingstoke and Deane Borough Council.
The Republic of Ireland will become the latest market in PureGym’s expanding international
portfolio, with the first launch planned for Dublin in 2027.
Anytime Fitness opened more than one club a day in 2025 and is on track to maintain this rate
of growth this year, as parent company Purpose Brands targets further international expansion.
Panatta brought together four of the most influential figures in bodybuilding history on the
stage of RiminiWellness 2026: Phil Heath, Lee Haney, Ronnie Coleman and Hany Rambod. [more...]
+ More featured suppliers
COMPANY PROFILES
Everyone Active Everyone Active operates leisure centres in partnership with local councils across the UK. Today, Ev [more...]
