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NEWS
JD Gyms acquires Simply Gym as it targets 100 locations
POSTED 25 May 2024 . BY Kath Hudson
JD Gyms is growing by acquisition Credit: JD Gyms
JD Gyms has acquired Simply Gym
The deal involves four clubs, bringing the estate to 89
All clubs will be rebranded as JD Gyms
The company is aiming for 100 sites across the UK
The JD Gyms Group has completed a deal to acquire Simply Gym from Bay Leisure. The deal comprises four gyms: one in Greater London and three in South Wales.

Alun Peacock, CEO of The JD Gyms Group, says: “This acquisition is another positive step forward in bolstering our growth and helps us edge closer to the landmark of 100 gyms across the UK.

“The Simply Gym sites are in excellent locations, with promising membership bases that we're confident we'll build on quickly as we transform the sites into JD Gyms.”

Founded in 2013, The JD Gyms Group offers high-quality, low-cost gyms. It now operates 89 gyms and 13 Swim! – children’s learn-to-swim centres – in the UK.

The company is growing by acquisition and has previously purchased and rebranded three Ben Dunne Gyms, a Helio Fitness site and 35 Xercise4Less sites.

ENDNOTE
There have been two chains operating under the Simply Gym name. This deal relates to the gyms owned by Bay Leisure, not the independently-owned chain, also known as Simply Gym, which has eight locations.
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NEWS
JD Gyms acquires Simply Gym as it targets 100 locations
POSTED 25 May 2024 . BY Kath Hudson
JD Gyms is growing by acquisition Credit: JD Gyms
JD Gyms has acquired Simply Gym
The deal involves four clubs, bringing the estate to 89
All clubs will be rebranded as JD Gyms
The company is aiming for 100 sites across the UK
The JD Gyms Group has completed a deal to acquire Simply Gym from Bay Leisure. The deal comprises four gyms: one in Greater London and three in South Wales.

Alun Peacock, CEO of The JD Gyms Group, says: “This acquisition is another positive step forward in bolstering our growth and helps us edge closer to the landmark of 100 gyms across the UK.

“The Simply Gym sites are in excellent locations, with promising membership bases that we're confident we'll build on quickly as we transform the sites into JD Gyms.”

Founded in 2013, The JD Gyms Group offers high-quality, low-cost gyms. It now operates 89 gyms and 13 Swim! – children’s learn-to-swim centres – in the UK.

The company is growing by acquisition and has previously purchased and rebranded three Ben Dunne Gyms, a Helio Fitness site and 35 Xercise4Less sites.

ENDNOTE
There have been two chains operating under the Simply Gym name. This deal relates to the gyms owned by Bay Leisure, not the independently-owned chain, also known as Simply Gym, which has eight locations.
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FEATURE: Insight: Brand power


Which health and fitness operators have the greatest brand awareness among consumers? Liz Terry reports on the latest insights from Kantar
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Sector leaders join forces to rally next UK government
More than 200 organisations and athletes in the UK have signed an open letter to party leaders to commit to making the nation the most active in Europe after next month’s General Election.
Total Fitness to launch purpose-built Women’s Gym
Following the success of its first site in Whitefield, Total Fitness is launching a purpose-built Women’s Gym in Wilmslow.
David Beckham and F45 settle out of court – Beckham remains a shareholder
David Beckham and F45 Training have finally settled the breach-of-contract lawsuit around Beckham’s ambassadorial agreement with the boutique fitness franchisor.
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Everyone Active

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DIARY

 

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