Les Mills is launching a new digital network called
Les Mills Connect to help clubs build back better and
emerge from the pandemic with a stronger business
Les Mills Connect has been designed to support operators and instructors / photo: les mills
New launch, Les Mills Connect, delivers a suite of solutions to support club and instructor growth.
These enable clubs to more effectively tackle challenges such as attracting new members using the Les Mills Marketing Studio, driving growth through the Les Mills Learning Studio and recruiting and upskilling instructors via Les Mills Qualifications.
Martin Franklin, CEO Les Mills Europe said: “We’ve spent thousands of hours collaborating with our club partners and instructors to identify areas where we can have the biggest impact in supporting their success.
“Providing world-class workout programming is a given for us – Les Mills Connect is about going one step beyond and bolstering the strategies and tactics that ensure partners can maximise their investment and drive growth through group fitness.
“Whether it’s through marketing, training or recruitment, we want to take the pain out of these processes and produce the results our partners need to scale up in the fast-changing fitness landscape.”
The newly launched tools include:
• Les Mills Connect Les Mills Connect is the new digital front door where clubs and instructors can access all-things Les Mills-related. Through a phased launch over the next 12 months, Les Mills Connect will replace existing Les Mills portals with a single platform that delivers improved functionality and a better user experience.
Featuring a dashboard displaying information related to clubs’ licensed programmes or instructors’ certifications, clubs and instructors can also create profiles outlining their current programmes, making it easy for recruiting clubs and class-seeking instructors to fill vacancies.
• Les Mills Marketing Studio Marketing Studio is a new full-service marketing and creative engine available to all Les Mills partners to help them retain and attract more members.
Built on marketing smarts and insights gleaned from Les Mills’ 50+ years in the industry, Marketing Studio is an all-in-one platform where clubs can build and deliver world-class marketing campaigns using the same tools, templates, assets and insights found in an agency.
Marketing Studio features a full 12-month marketing programme delivering ideas, inspiration and ready-to-use campaigns to promote clubs, grow membership and maximise the impact of group fitness. Offering fitness marketing expertise and guidance through articles, insights, videos and webinars, it’s designed to help clubs stay ahead of the latest trends.
• Les Mills Learning Studio Les Mills Learning Studio is an intuitive digital learning platform offering essential insight and knowledge on how to deliver a winning member experience through group fitness.
Serving as a ‘business coach in your pocket’ the platform features insights on all aspects of Group Fitness Management (GFM), as well as dedicated onboarding learnings from over 21,000 clubs and 140,000 instructors in the Les Mills global network to guide clubs through a proven process for successfully launching Les Mills products.
• Les Mills Qualifications Les Mills Qualifications (LMQ) is a brand-new assessment framework to raise group fitness standards, helping instructors pack their classes and enjoy long and rewarding teaching careers.
LMQ is designed to recognise and reflect the ability of an instructor through an objective grading system, and provide a personalised development plan based on their strengths to support continuous improvement.
This grading system has been developed to mirror the recognition shown to other performance disciplines – such as learning to play the violin or martial arts – where grades and belts are indicative of individual skill.
Les Mills Qualifications recognise that group fitness instructing is an art. As leaders in the education and training of group fitness professionals, this is the next step in the Les Mills gold standard of development and recognition.
Having provided a number of digital services to support clubs and instructors during the pandemic, Les Mills is now working with club partners to accelerate their business with these new initiatives, through Les Mills Connect.
"We’ve spent thousands of hours collaborating with our club partners and instructors to identify areas where we can have the biggest impact in supporting their success with Les Mills Connect" –
Martin Franklin, Les Mills
Panatta brought together four of the most influential figures in bodybuilding history on the
stage of RiminiWellness 2026: Phil Heath, Lee Haney, Ronnie Coleman and Hany Rambod. [more...]
+ More featured suppliers
COMPANY PROFILES
Serco Leisure
Serco Leisure Operating Limited is one of the UK’s leading national operators of leisure centres, de [more...]
Les Mills is launching a new digital network called
Les Mills Connect to help clubs build back better and
emerge from the pandemic with a stronger business
Les Mills Connect has been designed to support operators and instructors / photo: les mills
New launch, Les Mills Connect, delivers a suite of solutions to support club and instructor growth.
These enable clubs to more effectively tackle challenges such as attracting new members using the Les Mills Marketing Studio, driving growth through the Les Mills Learning Studio and recruiting and upskilling instructors via Les Mills Qualifications.
Martin Franklin, CEO Les Mills Europe said: “We’ve spent thousands of hours collaborating with our club partners and instructors to identify areas where we can have the biggest impact in supporting their success.
“Providing world-class workout programming is a given for us – Les Mills Connect is about going one step beyond and bolstering the strategies and tactics that ensure partners can maximise their investment and drive growth through group fitness.
“Whether it’s through marketing, training or recruitment, we want to take the pain out of these processes and produce the results our partners need to scale up in the fast-changing fitness landscape.”
The newly launched tools include:
• Les Mills Connect Les Mills Connect is the new digital front door where clubs and instructors can access all-things Les Mills-related. Through a phased launch over the next 12 months, Les Mills Connect will replace existing Les Mills portals with a single platform that delivers improved functionality and a better user experience.
Featuring a dashboard displaying information related to clubs’ licensed programmes or instructors’ certifications, clubs and instructors can also create profiles outlining their current programmes, making it easy for recruiting clubs and class-seeking instructors to fill vacancies.
• Les Mills Marketing Studio Marketing Studio is a new full-service marketing and creative engine available to all Les Mills partners to help them retain and attract more members.
Built on marketing smarts and insights gleaned from Les Mills’ 50+ years in the industry, Marketing Studio is an all-in-one platform where clubs can build and deliver world-class marketing campaigns using the same tools, templates, assets and insights found in an agency.
Marketing Studio features a full 12-month marketing programme delivering ideas, inspiration and ready-to-use campaigns to promote clubs, grow membership and maximise the impact of group fitness. Offering fitness marketing expertise and guidance through articles, insights, videos and webinars, it’s designed to help clubs stay ahead of the latest trends.
• Les Mills Learning Studio Les Mills Learning Studio is an intuitive digital learning platform offering essential insight and knowledge on how to deliver a winning member experience through group fitness.
Serving as a ‘business coach in your pocket’ the platform features insights on all aspects of Group Fitness Management (GFM), as well as dedicated onboarding learnings from over 21,000 clubs and 140,000 instructors in the Les Mills global network to guide clubs through a proven process for successfully launching Les Mills products.
• Les Mills Qualifications Les Mills Qualifications (LMQ) is a brand-new assessment framework to raise group fitness standards, helping instructors pack their classes and enjoy long and rewarding teaching careers.
LMQ is designed to recognise and reflect the ability of an instructor through an objective grading system, and provide a personalised development plan based on their strengths to support continuous improvement.
This grading system has been developed to mirror the recognition shown to other performance disciplines – such as learning to play the violin or martial arts – where grades and belts are indicative of individual skill.
Les Mills Qualifications recognise that group fitness instructing is an art. As leaders in the education and training of group fitness professionals, this is the next step in the Les Mills gold standard of development and recognition.
Having provided a number of digital services to support clubs and instructors during the pandemic, Les Mills is now working with club partners to accelerate their business with these new initiatives, through Les Mills Connect.
"We’ve spent thousands of hours collaborating with our club partners and instructors to identify areas where we can have the biggest impact in supporting their success with Les Mills Connect" –
Martin Franklin, Les Mills
It’s been five years since the fitness industry reopened after the last lockdown – long enough
to look back on the impact the pandemic had on the sector and what might come next.
Wattbike has announced a new integration with EGYM, which enables the bikes to contribute to
the Cardio BioAge score of individuals via a VO2 max result.
Les Mills has launched a reformer Pilates workout. The 45-minute workout blends traditional
reformer movements and more contemporary exercises, choreographed to music.
According to research which tracked more than 147,000 people for 30 years, 90-120 minutes
of strength training a week may deliver some of the biggest long-term health rewards.
The UK's four Chief Medical Officers have published a refreshed edition of Physical activity
guidelines: UK Chief Medical Officers' report, updating the evidence that underpins the nation's
physical activity recommendations and placing greater emphasis on strength, balance, reducing
sedentary behaviour and, for the first time, supporting people taking weight loss medications.
Places Leisure has exchanged contracts to build and operate a flagship £60m water and leisure
destination on behalf of Basingstoke and Deane Borough Council.
The Republic of Ireland will become the latest market in PureGym’s expanding international
portfolio, with the first launch planned for Dublin in 2027.
Anytime Fitness opened more than one club a day in 2025 and is on track to maintain this rate
of growth this year, as parent company Purpose Brands targets further international expansion.
Panatta brought together four of the most influential figures in bodybuilding history on the
stage of RiminiWellness 2026: Phil Heath, Lee Haney, Ronnie Coleman and Hany Rambod. [more...]
+ More featured suppliers
COMPANY PROFILES
Serco Leisure Serco Leisure Operating Limited is one of the UK’s leading national operators of leisure centres, de [more...]
