With gyms reopening as the fitness industry recovers from the impact of lockdowns, members
are seeking social interaction and engaging training experiences in a small group setting
The new product is ideal for use in small group personal training / photo: life fitness
In response to these demands and in line with a number of popular industry trends, Life Fitness has launched the Official Hammer Strength Box, a unique and complete small group training offering from performance training specialist, Hammer Strength.
Made up of three workout zones, the Official Hammer Strength Box incorporates barbell training, functional training with Hammer Strength accessories and high intensity interval training on cardio equipment.
Together, the three zones deliver an intensive small group training programme for up to 12 participants.
The Box offers over 30 preconfigured workouts, designed with maximum variation and effectiveness for participants of all fitness abilities. Workshops are delivered as part of all installations to support trainers with programme delivery and to allow instructors to focus on form and coaching techniques.
Suitable as an in-club solution or standalone studio, the flexible design means that the space can also be used for personal training and individual workouts, outside group training sessions.
As part of the full package solution, facilities can choose from a range of design concepts incorporating integrated lighting and sound, flooring and artwork, to create an immersive training environment and to inspire and motivate exercisers. Bespoke designs are also available.
Frank van de Ven, VP International at Life Fitness said: “The Official Hammer Strength Box creates a unique experience that at-home and virtual workouts simply cannot replicate.
“An all-in-one solution, it brings together best-in-class equipment, effective workouts, and a motivating environment, designed to inspire and help members get results.
“For facilities, it’s an exciting and unique selling point that will drive member retention and acquisition.”
• To support the release of the Hammer Strength Box, Life Fitness is also launching a new blog series, ‘How to create a successful group training experience for your facility’, examining post-COVID opportunities and how facilities can maximise these in a group training setting, as well as how individuals seeking experiences and belonging can translate into the gym environment.
"The Official Hammer Strength
Box creates a unique exerciser
experience that at-home and virtual
workouts simply cannot replicate" –
Frank van de Ven, VP International, Life Fitness
The Official Hammer Strength Box from Life Fitness / photo: life fitness
Panatta brought together four of the most influential figures in bodybuilding history on the
stage of RiminiWellness 2026: Phil Heath, Lee Haney, Ronnie Coleman and Hany Rambod. [more...]
With gyms reopening as the fitness industry recovers from the impact of lockdowns, members
are seeking social interaction and engaging training experiences in a small group setting
The new product is ideal for use in small group personal training / photo: life fitness
In response to these demands and in line with a number of popular industry trends, Life Fitness has launched the Official Hammer Strength Box, a unique and complete small group training offering from performance training specialist, Hammer Strength.
Made up of three workout zones, the Official Hammer Strength Box incorporates barbell training, functional training with Hammer Strength accessories and high intensity interval training on cardio equipment.
Together, the three zones deliver an intensive small group training programme for up to 12 participants.
The Box offers over 30 preconfigured workouts, designed with maximum variation and effectiveness for participants of all fitness abilities. Workshops are delivered as part of all installations to support trainers with programme delivery and to allow instructors to focus on form and coaching techniques.
Suitable as an in-club solution or standalone studio, the flexible design means that the space can also be used for personal training and individual workouts, outside group training sessions.
As part of the full package solution, facilities can choose from a range of design concepts incorporating integrated lighting and sound, flooring and artwork, to create an immersive training environment and to inspire and motivate exercisers. Bespoke designs are also available.
Frank van de Ven, VP International at Life Fitness said: “The Official Hammer Strength Box creates a unique experience that at-home and virtual workouts simply cannot replicate.
“An all-in-one solution, it brings together best-in-class equipment, effective workouts, and a motivating environment, designed to inspire and help members get results.
“For facilities, it’s an exciting and unique selling point that will drive member retention and acquisition.”
• To support the release of the Hammer Strength Box, Life Fitness is also launching a new blog series, ‘How to create a successful group training experience for your facility’, examining post-COVID opportunities and how facilities can maximise these in a group training setting, as well as how individuals seeking experiences and belonging can translate into the gym environment.
"The Official Hammer Strength
Box creates a unique exerciser
experience that at-home and virtual
workouts simply cannot replicate" –
Frank van de Ven, VP International, Life Fitness
The Official Hammer Strength Box from Life Fitness / photo: life fitness
It’s been five years since the fitness industry reopened after the last lockdown – long enough
to look back on the impact the pandemic had on the sector and what might come next.
Wattbike has announced a new integration with EGYM, which enables the bikes to contribute to
the Cardio BioAge score of individuals via a VO2 max result.
Les Mills has launched a reformer Pilates workout. The 45-minute workout blends traditional
reformer movements and more contemporary exercises, choreographed to music.
According to research which tracked more than 147,000 people for 30 years, 90-120 minutes
of strength training a week may deliver some of the biggest long-term health rewards.
The UK's four Chief Medical Officers have published a refreshed edition of Physical activity
guidelines: UK Chief Medical Officers' report, updating the evidence that underpins the nation's
physical activity recommendations and placing greater emphasis on strength, balance, reducing
sedentary behaviour and, for the first time, supporting people taking weight loss medications.
Places Leisure has exchanged contracts to build and operate a flagship £60m water and leisure
destination on behalf of Basingstoke and Deane Borough Council.
The Republic of Ireland will become the latest market in PureGym’s expanding international
portfolio, with the first launch planned for Dublin in 2027.
Anytime Fitness opened more than one club a day in 2025 and is on track to maintain this rate
of growth this year, as parent company Purpose Brands targets further international expansion.
Panatta brought together four of the most influential figures in bodybuilding history on the
stage of RiminiWellness 2026: Phil Heath, Lee Haney, Ronnie Coleman and Hany Rambod. [more...]
