Anytime Fitness Addlestone is fully equipped by Precor / photo: precor
Anytime Fitness Addlestone is director Nimesh Vatsa’s first franchise, alongside business partner Dipen Patel. The site, which opened in May 2021, is fully equipped by Precor and includes the company’s Resolute selectorised strength line, as well as a mix and match blend of cardio kit in the company’s Black Pearl colourway.
“Precor ensured things ran smoothly from the start,” says Vatsa. “Their approach has always been a personal one; it didn’t feel heavily sales-led, or as if their sole objective was to push kit on us. Part of our decision to partner with Precor was the support they offered while we were securing a site, which was a turbulent period for us.
“Precor’s design mock-ups were also very powerful in influencing our decision. The process was hugely collaborative and visualisations were turned around quickly. Precor included a fly-through video, which we’ve since used with great success in our pre-sales marketing and across social media. This contributed to us achieving a database of 4,000 prospects.”
Resolute Strength Vatsa selected Resolute Strength to get ahead of the curve, making the club the first Anytime Fitness franchise to carry the line. “We saw this as an opportunity to offer our clients something with a premium look and feel coupled with robust and long-lasting design,” he says.
Precor also provided the new business with a leasing solution through Precor Customer Finance and Vatsa says: “In challenging economic times when lots of lenders were pulling back, we got a deal over the line with the minimum of fuss.”
When it came to installation, Precor helped the team overcome barriers to ensure the site met its opening date. “I’ve not come across an installation that hasn’t had challenges; you’re pulling together a complicated site with lots of dynamics,” says Vatsa. “But whatever the issue, Precor was responsive, pragmatic and quick to find a solution. One unforeseen challenge caused us to lose 12 hours of working time, but thanks to a great working partnership between Precor and its installation partners, it didn’t make a huge impact.
“We’re always trying to go above and beyond for our members and Precor has done the same for us. They’re enabling us to exceed our member expectations.”
Panatta brought together four of the most influential figures in bodybuilding history on the
stage of RiminiWellness 2026: Phil Heath, Lee Haney, Ronnie Coleman and Hany Rambod. [more...]
+ More featured suppliers
COMPANY PROFILES
ukactive
ukactive is the UK’s leading trade body for the physical activity sector, bringing together more tha [more...]
Anytime Fitness Addlestone is fully equipped by Precor / photo: precor
Anytime Fitness Addlestone is director Nimesh Vatsa’s first franchise, alongside business partner Dipen Patel. The site, which opened in May 2021, is fully equipped by Precor and includes the company’s Resolute selectorised strength line, as well as a mix and match blend of cardio kit in the company’s Black Pearl colourway.
“Precor ensured things ran smoothly from the start,” says Vatsa. “Their approach has always been a personal one; it didn’t feel heavily sales-led, or as if their sole objective was to push kit on us. Part of our decision to partner with Precor was the support they offered while we were securing a site, which was a turbulent period for us.
“Precor’s design mock-ups were also very powerful in influencing our decision. The process was hugely collaborative and visualisations were turned around quickly. Precor included a fly-through video, which we’ve since used with great success in our pre-sales marketing and across social media. This contributed to us achieving a database of 4,000 prospects.”
Resolute Strength Vatsa selected Resolute Strength to get ahead of the curve, making the club the first Anytime Fitness franchise to carry the line. “We saw this as an opportunity to offer our clients something with a premium look and feel coupled with robust and long-lasting design,” he says.
Precor also provided the new business with a leasing solution through Precor Customer Finance and Vatsa says: “In challenging economic times when lots of lenders were pulling back, we got a deal over the line with the minimum of fuss.”
When it came to installation, Precor helped the team overcome barriers to ensure the site met its opening date. “I’ve not come across an installation that hasn’t had challenges; you’re pulling together a complicated site with lots of dynamics,” says Vatsa. “But whatever the issue, Precor was responsive, pragmatic and quick to find a solution. One unforeseen challenge caused us to lose 12 hours of working time, but thanks to a great working partnership between Precor and its installation partners, it didn’t make a huge impact.
“We’re always trying to go above and beyond for our members and Precor has done the same for us. They’re enabling us to exceed our member expectations.”
It’s been five years since the fitness industry reopened after the last lockdown – long enough
to look back on the impact the pandemic had on the sector and what might come next.
Wattbike has announced a new integration with EGYM, which enables the bikes to contribute to
the Cardio BioAge score of individuals via a VO2 max result.
Les Mills has launched a reformer Pilates workout. The 45-minute workout blends traditional
reformer movements and more contemporary exercises, choreographed to music.
According to research which tracked more than 147,000 people for 30 years, 90-120 minutes
of strength training a week may deliver some of the biggest long-term health rewards.
The UK's four Chief Medical Officers have published a refreshed edition of Physical activity
guidelines: UK Chief Medical Officers' report, updating the evidence that underpins the nation's
physical activity recommendations and placing greater emphasis on strength, balance, reducing
sedentary behaviour and, for the first time, supporting people taking weight loss medications.
Places Leisure has exchanged contracts to build and operate a flagship £60m water and leisure
destination on behalf of Basingstoke and Deane Borough Council.
The Republic of Ireland will become the latest market in PureGym’s expanding international
portfolio, with the first launch planned for Dublin in 2027.
Anytime Fitness opened more than one club a day in 2025 and is on track to maintain this rate
of growth this year, as parent company Purpose Brands targets further international expansion.
Panatta brought together four of the most influential figures in bodybuilding history on the
stage of RiminiWellness 2026: Phil Heath, Lee Haney, Ronnie Coleman and Hany Rambod. [more...]
+ More featured suppliers
COMPANY PROFILES
ukactive ukactive is the UK’s leading trade body for the physical activity sector, bringing together more tha [more...]
