After a steadfast strategic campaign, the British Beauty Council, UK Spa Association, British Association of Beauty Therapy and Cosmetology (BABTAC) and the National Hair & Beauty Federation has been granted a new sector-specific team within government, dedicated specifically to supporting Personal Care.

The four organisations have worked closely with the Department for Business, Energy & Industrial Strategy to overcome the past year’s challenges.

Together they worked tirelessly to highlight the size, scope and major value of the UK’s personal care sector.

The creation of a dedicated sector team is a major milestone for UK hair, beauty and wellness, with far-reaching positive implications.

The launch will help raise awareness outside of the industry, allow the government to improve its understanding of this dynamic, highlight a highly economically valuable and innovative sector and pave the way for future financial support.

“When the British Beauty Council formed in 2018 there was no government representation,” said Millie Kendall MBE, British Beauty Council CEO.

“Fast-forward two years and we’ve achieved this major milestone as an industry and look forward to shining the light on the beauty industry to further showcase and improve this amazing sector in which we all work.”

Helena Grzesk, new British Beauty Council COO and former UK Spa Association GM, also commented: "I’m delighted to hear this news – the creation of a designated sector team for personal care within government is a monumental moment for the industry.

“It clearly demonstrates the newly attained credibility, reputation and valued economic contribution we’ve worked so hard to highlight. It's wonderful for the sector to receive the recognition it rightfully deserves and exciting for the future.”