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NEWS
Fitness First Middle East reveals plans to launch a low-cost brand
POSTED 02 Mar 2020 . BY Tom Walker
The company said it would be revealing more details on the budget chain 'in the coming weeks' Credit: Fitness First

Credit: Fitness First/Youtube
We have looked at the budget sector for a number of years
– George Flooks
Fitness First Middle East is to launch an entirely new budget chain for the region.

Speaking to local media, CEO George Flooks said the company had looked at the budget sector "for a number of years".

He added that the new, as-yet-unnamed brand would make its debut later this year.

A spokesperson for Fitness First Middle East told HCM the company would be revealing more details on the budget chain "in the coming weeks".

The news comes just days after the group announced plans for a "radical new direction" with a range of next-generation club concepts.

According to Flooks, the chain will open 10 new clubs – eight in the UAE and two in Bahrain – which look to cater to a "growing demand for holistic fitness solutions" across the region.
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Get HCM digital magazine and ezines FREE
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Jobs    News   Products   Magazine
NEWS
Fitness First Middle East reveals plans to launch a low-cost brand
POSTED 02 Mar 2020 . BY Tom Walker
The company said it would be revealing more details on the budget chain 'in the coming weeks' Credit: Fitness First
Credit: Fitness First/Youtube
We have looked at the budget sector for a number of years
– George Flooks
Fitness First Middle East is to launch an entirely new budget chain for the region.

Speaking to local media, CEO George Flooks said the company had looked at the budget sector "for a number of years".

He added that the new, as-yet-unnamed brand would make its debut later this year.

A spokesperson for Fitness First Middle East told HCM the company would be revealing more details on the budget chain "in the coming weeks".

The news comes just days after the group announced plans for a "radical new direction" with a range of next-generation club concepts.

According to Flooks, the chain will open 10 new clubs – eight in the UAE and two in Bahrain – which look to cater to a "growing demand for holistic fitness solutions" across the region.
RELATED STORIES
Fitness First Middle East plans 'radical new direction' and rapid expansion


Fitness First Middle East is preparing for major expansion across the region, after announcing plans for a "radical new direction" with a range of next-generation club concepts.
DW Fitness First partners with 20th Century Fox for Terminator-themed fitness campaign


DW Fitness First has teamed up with Hollywood film studio Twentieth Century Fox for its first-ever film partnership.
Fitness First opens Dubai training club


Fitness First Middle East has opened an athletics-inspired club which focuses on fitness programmes in Mudon, Dubai.
MORE NEWS
Gymnation launches branded athleisure collection for men with muscle thobe and ghutra
In response to customer demand, Gymnation has unveiled a muscle thobe and ghutra range for Saudi men that celebrates Saudi culture as well as the region’s growing interest in fitness.
World Firefighters Games creates new opportunities for collaboration with the fitness sector
Italian Exhibition Group – the organiser behind industry events Dubai Active and Dubai Muscle Show – has been appointed to deliver the Health and Wellness Expo and Fire and Safety Expo at the 16th World Firefighters Games.
Planet Fitness deal hints at blueprint for global expansion
Private investment company, Franchise Equity Partners, has acquired Bravo Fit, the Planet Fitness franchisee in Australia, from existing shareholders.
Fitness First UK unveils makeover of Highbury club with new recovery and Pilates offerings
Fitness First UK has raised the bar with its latest refurbishment, in Highbury, London, as it continues to premiumise its estate.
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