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NEWS
Real Madrid star Gareth Bale launches esports team
POSTED 04 Feb 2020 . BY Tom Walker
Ellevens Esports is co-owned by Bale and will make its debut at this month's FIFA eClub World Cup Credit: FIFA
Wales and Real Madrid star Gareth Bale has launched an esports team – the second leisure venture the footballer has set up in the past 12 months.

Called Ellevens Esports, the team is co-owned by Bale and 38 Entertainment Group – a company founded by entrepreneurs Jonathan Kark and Larry Cohen.

The organisation will mark its debut by entering a team at the FIFA eClub World Cup 2020 in Milan.

“My interest in eSports started about two years ago watching Ninja stream Fortnite and I naturally progressed to watching FIFA and the FIFA Global Series,” Bale said.

“The competitive side was fascinating, so I decided I wanted to provide an opportunity for gamers who take eSports seriously and want to play for a professional organisation at the highest level.

“I am fortunate enough to have been a professional footballer from a young age playing at some of the world’s best clubs and I feel there are lots of similarities between real-life sport and eSports. I want to provide the best professional environment for gamers around the world and build an eSports legacy.”

In March 2019, Bale became a joint partner and investor in rowing-driven fitness concept Rowbots.

He joined CEO Sam Green and fellow investors Greg Zimmerman and Joshua Barnett in the Rowbots top team to set up a 1,800sq ft boutique studio in central London, providing a space for 11 rowing machines and floor work with a capacity of 22 people per class.
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Get HCM digital magazine and ezines FREE
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Jobs    News   Products   Magazine
NEWS
Real Madrid star Gareth Bale launches esports team
POSTED 04 Feb 2020 . BY Tom Walker
Ellevens Esports is co-owned by Bale and will make its debut at this month's FIFA eClub World Cup Credit: FIFA
Wales and Real Madrid star Gareth Bale has launched an esports team – the second leisure venture the footballer has set up in the past 12 months.

Called Ellevens Esports, the team is co-owned by Bale and 38 Entertainment Group – a company founded by entrepreneurs Jonathan Kark and Larry Cohen.

The organisation will mark its debut by entering a team at the FIFA eClub World Cup 2020 in Milan.

“My interest in eSports started about two years ago watching Ninja stream Fortnite and I naturally progressed to watching FIFA and the FIFA Global Series,” Bale said.

“The competitive side was fascinating, so I decided I wanted to provide an opportunity for gamers who take eSports seriously and want to play for a professional organisation at the highest level.

“I am fortunate enough to have been a professional footballer from a young age playing at some of the world’s best clubs and I feel there are lots of similarities between real-life sport and eSports. I want to provide the best professional environment for gamers around the world and build an eSports legacy.”

In March 2019, Bale became a joint partner and investor in rowing-driven fitness concept Rowbots.

He joined CEO Sam Green and fellow investors Greg Zimmerman and Joshua Barnett in the Rowbots top team to set up a 1,800sq ft boutique studio in central London, providing a space for 11 rowing machines and floor work with a capacity of 22 people per class.
RELATED STORIES
Growth of esports 'has already impacted traditional sports'


A surge in investments made into the booming esports sector is now creating competition for traditional sports.
Europe's largest esports venue planned for Stockholm


Plans have been revealed to build Europe's largest esports gaming hub in the Swedish capital Stockholm.
MORE NEWS
Gymnation launches branded athleisure collection for men with muscle thobe and ghutra
In response to customer demand, Gymnation has unveiled a muscle thobe and ghutra range for Saudi men that celebrates Saudi culture as well as the region’s growing interest in fitness.
World Firefighters Games creates new opportunities for collaboration with the fitness sector
Italian Exhibition Group – the organiser behind industry events Dubai Active and Dubai Muscle Show – has been appointed to deliver the Health and Wellness Expo and Fire and Safety Expo at the 16th World Firefighters Games.
Planet Fitness deal hints at blueprint for global expansion
Private investment company, Franchise Equity Partners, has acquired Bravo Fit, the Planet Fitness franchisee in Australia, from existing shareholders.
Fitness First UK unveils makeover of Highbury club with new recovery and Pilates offerings
Fitness First UK has raised the bar with its latest refurbishment, in Highbury, London, as it continues to premiumise its estate.
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Introducing a new era of Nautilus Leverage
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Legends never die: four legends, four philosophies of life
Panatta brought together four of the most influential figures in bodybuilding history on the stage of RiminiWellness 2026: Phil Heath, Lee Haney, Ronnie Coleman and Hany Rambod. [more...]
+ More featured suppliers  
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Serco Leisure

Serco Leisure Operating Limited is one of the UK’s leading national operators of leisure centres, de [more...]
+ More profiles  
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23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
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SpaTec North America

Pier Sixty Six, Fort Lauderdale, United States
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