Jaguar Land Rover developing 'fitness seat' for its cars
POSTED 24 Jan 2020 . BY Tom Walker
The car manufacturer is developing what it calls the 'seat of the future' Credit: Jaguar Land Rover
The wellbeing of our customers and employees is at the heart of all our technological research projects – Steve Iley
Jaguar Land Rover (JLR) is dipping its toe into the wellness tech market with a new seating solution that aims to tackle the health risks of sitting down for too long.
The car manufacturer is developing what it calls the "seat of the future" – a pioneering shape-shifting system designed to improve customer wellbeing.
The ‘morphable’ seat is being developed by JLR's Body Interiors Research division, which is looking to use a series of actuators in the seat foam to create constant micro-adjustments.
The subtle adjustments are designed to trick the brain into thinking the driver is walking. By simulating the rhythm of walking – a movement known as pelvic oscillation – the technology can help mitigate against the health risks of sitting down for too long on extended journeys.
The research is part of JLR strategy to improving customer wellbeing through technological innovation.
Previous projects have included research to reduce the effects of motion sickness and the implementation of ultraviolet light technology to stop the spread of colds and flu.
"The wellbeing of our customers and employees is at the heart of all our technological research projects," said Steve Iley, JLR's chief medical officer.
"We are using our engineering expertise to develop the seat of the future using innovative technologies not seen before in the automotive industry to help tackle an issue that affects people across the globe."
RELATED STORIES
Jaguar uses wearable tech to measure crowd reactions at Wimbledon POSTED 30 Jun 2015. BY Tom Walker The spectators’ emotional response to every ace, missed backhand and disputed line call will be
measured at this year's Wimbledon tennis championship, thanks to wearable technology provided by
car manufacturer Jaguar.
Global luxury hospitality brand, Six Senses, has partnered with longevity healthcare provider,
HUM2N, to launch a clinic at Six Senses London, at The Whiteley.
Premium London health club, KX Chelsea, will imminently unveil its most significant
redevelopment since its launch in 2002 to create an integrated wellness model combining
training, recovery and relaxation.
Researchers in the US have identified an antibody which could greatly reduce the loss of lean
muscle mass in people who are taking weight-loss medications.
One of the biggest mistakes the fitness industry still makes is advertising almost
exclusively to people who already look and live like gym members. [more...]
As healthcare continues to shift towards prevention, there’s a growing focus on helping
people stay active, independent and feeling good for longer. [more...]
Jaguar Land Rover developing 'fitness seat' for its cars
POSTED 24 Jan 2020 . BY Tom Walker
The car manufacturer is developing what it calls the 'seat of the future' Credit: Jaguar Land Rover
The wellbeing of our customers and employees is at the heart of all our technological research projects – Steve Iley
Jaguar Land Rover (JLR) is dipping its toe into the wellness tech market with a new seating solution that aims to tackle the health risks of sitting down for too long.
The car manufacturer is developing what it calls the "seat of the future" – a pioneering shape-shifting system designed to improve customer wellbeing.
The ‘morphable’ seat is being developed by JLR's Body Interiors Research division, which is looking to use a series of actuators in the seat foam to create constant micro-adjustments.
The subtle adjustments are designed to trick the brain into thinking the driver is walking. By simulating the rhythm of walking – a movement known as pelvic oscillation – the technology can help mitigate against the health risks of sitting down for too long on extended journeys.
The research is part of JLR strategy to improving customer wellbeing through technological innovation.
Previous projects have included research to reduce the effects of motion sickness and the implementation of ultraviolet light technology to stop the spread of colds and flu.
"The wellbeing of our customers and employees is at the heart of all our technological research projects," said Steve Iley, JLR's chief medical officer.
"We are using our engineering expertise to develop the seat of the future using innovative technologies not seen before in the automotive industry to help tackle an issue that affects people across the globe."
RELATED STORIES
Jaguar uses wearable tech to measure crowd reactions at Wimbledon POSTED 30 Jun 2015. BY Tom Walker The spectators’ emotional response to every ace, missed backhand and disputed line call will be
measured at this year's Wimbledon tennis championship, thanks to wearable technology provided by
car manufacturer Jaguar.
Global luxury hospitality brand, Six Senses, has partnered with longevity healthcare provider,
HUM2N, to launch a clinic at Six Senses London, at The Whiteley.
Premium London health club, KX Chelsea, will imminently unveil its most significant
redevelopment since its launch in 2002 to create an integrated wellness model combining
training, recovery and relaxation.
Researchers in the US have identified an antibody which could greatly reduce the loss of lean
muscle mass in people who are taking weight-loss medications.
Crunch Fitness has announced the launch of Crunch Reform Pilates – its own reformer concept
designed to bring this fast growing, but rather expensive, modality into the mainstream.
One of the biggest mistakes the fitness industry still makes is advertising almost
exclusively to people who already look and live like gym members. [more...]
As healthcare continues to shift towards prevention, there’s a growing focus on helping
people stay active, independent and feeling good for longer. [more...]
