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Fitness franchise StretchLab invests in movement inefficiency tech
POSTED 08 Jan 2020 . BY Tom Walker
The technology can perform a total body movement assessment scan in under 30 seconds Credit: TRX
US fitness franchise StretchLab has revealed plans to add machines that identify movement inefficiencies into its programming.

The assisted stretching franchise – which is owned by fitness behemoth Xponential Fitness – will begin rolling out TRX MAPS Technology across its 50-plus studios.

The TRX technology identifies movement inefficiencies across four critical categories – mobility, activation, posture and symmetry (MAPS).

It uses 3D technology to perform a total body movement assessment scan in under 30 seconds, as users perform three body-weight squats.

Results are delivered on-screen and via email, which will allow StretchLab's trainers – titled "flexologists" – to create a customised movement plan and offer a measurable way to see progress in flexibility.

Through analysing more than 2,000 data points in each individual’s movement, TRX MAPS has been designed to push a customised exercise plan designed to improve inefficiencies in the four areas. With regular scans, individuals can watch their progress over time.

"With technology-driven and trackable workouts continually on the rise in the fitness industry, StretchLab is excited to bring this trend to the recovery space with the TRX MAPS machine," said Lou DeFrancisco, president of StretchLab.

"While the benefits of stretching and recovery are undeniable, we believe the integration of technology in this vertical will prove just how advanced and effective StretchLab's programming and Flexologists are."
The TRX technology identifies movement inefficiencies across four critical categories – mobility, activation, posture and symmetry Credit: TRX
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Jobs    News   Products   Magazine
NEWS
Fitness franchise StretchLab invests in movement inefficiency tech
POSTED 08 Jan 2020 . BY Tom Walker
The technology can perform a total body movement assessment scan in under 30 seconds Credit: TRX
US fitness franchise StretchLab has revealed plans to add machines that identify movement inefficiencies into its programming.

The assisted stretching franchise – which is owned by fitness behemoth Xponential Fitness – will begin rolling out TRX MAPS Technology across its 50-plus studios.

The TRX technology identifies movement inefficiencies across four critical categories – mobility, activation, posture and symmetry (MAPS).

It uses 3D technology to perform a total body movement assessment scan in under 30 seconds, as users perform three body-weight squats.

Results are delivered on-screen and via email, which will allow StretchLab's trainers – titled "flexologists" – to create a customised movement plan and offer a measurable way to see progress in flexibility.

Through analysing more than 2,000 data points in each individual’s movement, TRX MAPS has been designed to push a customised exercise plan designed to improve inefficiencies in the four areas. With regular scans, individuals can watch their progress over time.

"With technology-driven and trackable workouts continually on the rise in the fitness industry, StretchLab is excited to bring this trend to the recovery space with the TRX MAPS machine," said Lou DeFrancisco, president of StretchLab.

"While the benefits of stretching and recovery are undeniable, we believe the integration of technology in this vertical will prove just how advanced and effective StretchLab's programming and Flexologists are."
The TRX technology identifies movement inefficiencies across four critical categories – mobility, activation, posture and symmetry Credit: TRX
RELATED STORIES
Could wearing weighted vests be 'better for weight loss' than physical activity?


For those looking to lose weight, wearing weighted vests could ensure better results than physical activity, according to a study by the University of Gothenburg in Sweden.
Xponential Fitness signs deal with LifeFit Group to enter German and Austrian markets


Xponential Fitness has revealed plans to take its portfolio of boutique fitness brands onto the German and Austrian markets.
Xponential inks deal to take Club Pilates to South Korea as part of Asian expansion


Xponential Fitness has signed a master franchise deal to open 100 Club Pilates studios in South Korea over the next five years.
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Gymnation launches branded athleisure collection for men with muscle thobe and ghutra
In response to customer demand, Gymnation has unveiled a muscle thobe and ghutra range for Saudi men that celebrates Saudi culture as well as the region’s growing interest in fitness.
World Firefighters Games creates new opportunities for collaboration with the fitness sector
Italian Exhibition Group – the organiser behind industry events Dubai Active and Dubai Muscle Show – has been appointed to deliver the Health and Wellness Expo and Fire and Safety Expo at the 16th World Firefighters Games.
Planet Fitness deal hints at blueprint for global expansion
Private investment company, Franchise Equity Partners, has acquired Bravo Fit, the Planet Fitness franchisee in Australia, from existing shareholders.
Fitness First UK unveils makeover of Highbury club with new recovery and Pilates offerings
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