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NEWS
Budget chain looks to monetise high-tech, 'super-clean' water with subscription model
POSTED 30 Dec 2019 . BY Tom Walker
The new-tech water refill stations offer seven-stage water purification Credit: FloWater
US-based budget fitness chain 24 Hour Fitness will begin offering members a "subscription" to newly-installed FloWater stations.

The new-tech water refill stations offer seven-stage water purification that is said to eliminate up to 99.9 per cent of all impurities and toxins – and also enhance the water with added alkalinity and electrolytes and trace minerals for better hydration.

Now, members at 24 Hour Fitness' 100+ clubs across California will be able to subscribe to the hydration system for a monthly fee for 60 water refills.

FloWater currently delivers its "super-clean" water to major offices of the likes of Google, Red Bull and Play Station – and is now looking to expand in the fitness sector.

According to FloWater co-founder and CEO, Rich Razgaitis, the move shows how the fitness industry is "moving towards advanced hydration options" by offering purified water for its guests – and that the "tech water" options can be monetised.

“24 Hour Fitness pays close attention to innovative fuel and hydration products to offer its members, and we’re pleased to introduce FloWater’s advanced purification and hydration. We believe club members will soon become fans of the product.”
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24 Hour Fitness has named Tony Ueber has its new chief executive, replacing outgoing CEO Chris Roussos.
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Get HCM digital magazine and ezines FREE
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Jobs    News   Products   Magazine
NEWS
Budget chain looks to monetise high-tech, 'super-clean' water with subscription model
POSTED 30 Dec 2019 . BY Tom Walker
The new-tech water refill stations offer seven-stage water purification Credit: FloWater
US-based budget fitness chain 24 Hour Fitness will begin offering members a "subscription" to newly-installed FloWater stations.

The new-tech water refill stations offer seven-stage water purification that is said to eliminate up to 99.9 per cent of all impurities and toxins – and also enhance the water with added alkalinity and electrolytes and trace minerals for better hydration.

Now, members at 24 Hour Fitness' 100+ clubs across California will be able to subscribe to the hydration system for a monthly fee for 60 water refills.

FloWater currently delivers its "super-clean" water to major offices of the likes of Google, Red Bull and Play Station – and is now looking to expand in the fitness sector.

According to FloWater co-founder and CEO, Rich Razgaitis, the move shows how the fitness industry is "moving towards advanced hydration options" by offering purified water for its guests – and that the "tech water" options can be monetised.

“24 Hour Fitness pays close attention to innovative fuel and hydration products to offer its members, and we’re pleased to introduce FloWater’s advanced purification and hydration. We believe club members will soon become fans of the product.”
RELATED STORIES
24 Hour Fitness launches active ageing programme to attract 'grey dollar'


Health club operator 24 Hour Fitness has introduced a nationwide active ageing programme as part of efforts to encourage seniors to incorporate regular exercise into their lives.
24 Hour Fitness appoints new CEO, reveals strategy focusing on personalisation


24 Hour Fitness has named Tony Ueber has its new chief executive, replacing outgoing CEO Chris Roussos.
24 Hour Fitness continues expansion push


US-based health club chain 24 Hour Fitness has kept up its rapid pace of expansion with two new club openings in May.
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Les Mills calls on the industry to support UNICEF
Global group exercise specialist, Les Mills, is inviting operators to sign up to its Workout for the World event on 20 June, in support of UNICEF.
HUM2N opens longevity clinic at Six Senses London
Global luxury hospitality brand, Six Senses, has partnered with longevity healthcare provider, HUM2N, to launch a clinic at Six Senses London, at The Whiteley.
KX Chelsea invests £15 million to upgrade its wellness offering
Premium London health club, KX Chelsea, will imminently unveil its most significant redevelopment since its launch in 2002 to create an integrated wellness model combining training, recovery and relaxation.
Researchers identify a drug which reduces muscle loss when using GLP-1 medications
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As healthcare continues to shift towards prevention, there’s a growing focus on helping people stay active, independent and feeling good for longer. [more...]
+ More featured suppliers  
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With Orbit4, you’ll always have full visibility of your equipment inventory, the true market value [more...]
+ More profiles  
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+ More directory  
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